Transcript: Competitions and contests are an effective way to drive new traffic and generate new leads. We’re here today to release our brand new Enter To Win Page.
Contests work extremely well to generate qualified leads for two main reasons:
1. A contest means you’re awarding prizes to just one or a few people, so it requires relatively little work from you.
2. A good contest prize consists of exactly what you do/sell, or something closely related to it—so you’re building a natural audience of people interested in your business.
As you can see, we have created a beautiful landing page that can help you capture more leads and drive more sales. By offering a free incentive, you’re more likely capture someone’s attention due to the fact you are offering something of value at no cost.
The most successful contests are typically paired with a giveaway to generate new leads. Give away something that a large percentage of your market will want. For example, if you’re a restaurant owner, give away a chance to win a dinner for two in exchange for an email address. Those who enjoy fine dining are almost certain to be interested in this offer.
If you run a Personal Training business, run a contest for a week that offers your customers a free training session in exchange for an email address. Or if you’re a travel agency, you could offer a $500 voucher for those who subscribe to your email list and submit a photo of their best vacation moment. People who opt in for a contest like this create a list of highly qualified leads to whom you can market similar offers at a later point.
Another way to collect leads is through social media. Social sharing buttons allow your customers to extend the reach of your contest with just one mouse click and incentivize them to market alongside you.
The Enter To Win template is a simple page that can be easily integrated into your marketing plan to increase lead generation today. As always, you have the ability to customize colors, images and text on the page to align with your offer and brand. You simply have to click something to change it.
The second way is to sign up for a LeadPages account. Then you’ll have immediate access to this template and over 250 more inside of LeadPages. You’ll be able to customize and publish any template without ever having to touch a line of code—so you’ll save a ton of time and money.
We recommend a Pro Annual subscription, as it comes with the majority of the features our customers need and is 40% less than paying monthly. All of our plans come with a 30 day guarantee, so join us at the Pro level today!