Create Value

Create so much value that folks opt-in to your list even when you don’t bombard them with aggressive popups

Create so much value that folks sign up for your newsletter even without an opt-in bribe or lead magnet

Create so much value that your customers tell their friends about your product, even without an affiliate link

Create so much value that bloggers mention your product even without a JV partnership or paid advertising

Create so much value that your product sells even without an affiliate program

(And if you have an affiliate program, create so much value that your affiliates promote your product even without an affiliate contest and insane affiliate prizes)

Create so much value that the top people in your industry and your market have to go out of their way to *not* mention you

Create so much value that ~17K people follow you on Twitter even though you haven’t “tweeted” once (i.e. you’re too busy creating value)

Create so much value that you don’t have to rely on connections, networking, and insider status to find distribution for your product

Create so much value that you don’t have to create extraordinary marketing to compensate for a unremarkable product

Create so much value that folks buy your product even when you don’t say things like, “OMG! It’s the last day! You have 12 hours to buy my thing before it goes off the market.”

Create so much value that you don’t have to provide a bunch of bonuses to sell your product

Create so much value that you can’t afford NOT to sell it on an evergreen basis (i.e. there’s so much demand that you’d be shooting yourself in the foot if you closed your cart)

Create so much value that your offer converts on paid traffic

Create so much value that your product’s value proposition does the marketing for you

–Clay