How Yesware Made Customers Beg for a Price Increase (And Boosted Their Revenue By 14X in the Process)

Our Guest:

Jake Levirne is the Head of Product Management and Customer Support at Yesware. He leads a team that helps business-to-business salespeople that are in the trenches sell via email more effectively. They build plugins for gmail, mobile and outlook that let salespeople manage and integrate their email interactions seamlessly with Salesforce.

What You’ll Learn:

  • It’s not about increasing the number of users, but optimizing the recurring revenue of your current ones.
  • The importance of properly pricing your product (and asking what it’s worth).
  • How to capitalize on your product value and take advantage of pent up demand.

Who Was Mentioned:




  • Gary Elley

    Hey Tim,

    Love the show.

    Any chance that you could add an archive (or rss feed) composed solely of download links for those of us who prefer to grab the mp3?


    • Hey Gary! So sorry I missed this. Thanks for the positive feedback. The feed is here: — You rock

      • Gary Elley

        Thanks Tim, but what I would prefer is a feed soley composed of the mp3 download links. Cheers!

        • Ah, gotcha. I’ll look into that for sure. In the mean time – each episode has the links available as a download. Thanks again!