How Yesware Made Customers Beg for a Price Increase (And Boosted Their Revenue By 14X in the Process)

Our Guest:

Jake Levirne is the Head of Product Management and Customer Support at Yesware. He leads a team that helps business-to-business salespeople that are in the trenches sell via email more effectively. They build plugins for gmail, mobile and outlook that let salespeople manage and integrate their email interactions seamlessly with Salesforce.

What You’ll Learn:

  • It’s not about increasing the number of users, but optimizing the recurring revenue of your current ones.
  • The importance of properly pricing your product (and asking what it’s worth).
  • How to capitalize on your product value and take advantage of pent up demand.

Who Was Mentioned:

Yesware

Salesforce

Listen: