Noah Kagan previously worked as an early employee at Facebook and Mint, but had a desire to promote intriguing web products on his own. He is an innovative and risk taking entrepreneur/marketer that now runs a few websites that he helped create: App Sumo, Sumo Me, and OK Dork. Noah talks specifically about Sumo Me, a website that provides free tools for marketers to grow their sites, and how it helped a client achieve significantly increased traffic.
A Quick Preview of the Podcast:
- How to create a pleasant user experience on your website
- Why you need your website to be mobile responsive
- How to implement an app that is proven to increase web traffic
To See These Tactics In Action:
To See The Transcript:
Tim: Sometimes the simplest solution is the best one. Most people are decent at getting some social sharing love but where that usually falls apart is when it comes to mobile. Focusing on mobile and understanding what the mobile user’s experience is, can mean a huge increase in social sharing, page views, opt-ins and sales. Noah Kagan from App Sumo, Sumo Me and OkDork is today’s guest. He was able to generate a 20% increase in page views just by paying attention to the mobile sharing experience. It’s a simple tactic involving a simple change but with big results. I’m Tim Page, the conversion educator here at LeadPages and this is ConversionCast.
Welcome to ConversionCast, the only podcast that gets to the heart of the metrics. Now here’s another data driven case study.
Hey, fellow marketer. The episode is coming right up but first don’t forget to join me for this Thursday’s LeadPages webinar. This is an all-new webinar for 2015 that’s going to show you how to turn your site into an evergreen lead generation machine without spending all of your time on marketing. It includes our four top list-building strategies for the New Year. All you need to do to join is text LeadPages all one word to 38470. Again text LeadPages, that’s L-E-A-D-P-A-G-E-S all in one word to 38470 and you’ll be registered for the webinar. Oh, and if you’re outside the US, don’t worry, you can still join the webinar. Just go to ConversionCast.com/webinar. We’ll see you there and now here’s today’s guest.
Hi, what’s up Noah, thanks for coming on the show.
Noah: Thank you for having me, Tim.
Tim: Yeah, man excited. So what I want to do is we’re going to talk about kind of a little case study and what I want to hear to kind of kick things off is what were the results that you’ve got from what we’re going to talk about today.
Noah: The result was 20% more paid views.
Tim: Okay. I like that. Alright, very cool. So, you know, you do a lot of stuff. You have a few different businesses, a lot of people know you from App Sumo, Sumo Me, OkDork but can you just kind of tell us a little bit about who you are and what you do?
Noah: Yeah man. I started out at Facebook and Mint.com. I was early employees there and wanted to promote cool web products so I started AppSumo.com , which is a free newsletter for geeks and entrepreneurs. We ran out of products to promote and so we started building out all the tools that we use to grow our own business , which became SumoMe.com , which is a free marketer’s toolkit. It’s a free toolkit for marketers.
Noah: Not free marketers
Tim: Yeah well, you know, that could be a new service you offer, who knows?
Noah: Oh, yes. Free marketers.
Noah: And designs of marketers but no, Sumo Me it’s ten different tools for marketers to help grow their sites.
Tim: Awesome. I love it. Alright, so let’s do it. Let’s talk about it. What did you get the 20% more paid views?
Noah: So as a part of Sumo Me we have tool called share and this really blew my mind is that the future of a lot of websites where their traffic is actually on mobile. The average site is seeing anywhere from 20 to 50%+ in mobile traffic and I would say about 80 to 90% of all websites are not mobile optimized.
So with one of our specific clients, they started using Share on their mobile traffic specifically they were using the technology for Facebook share and likes on their mobile traffic and that alone generated an extra 20% more paid views overall for a site that was already getting you know, eight figures a month in the traffic.
Tim: So what’s the difference between kind of the average site and what’s being done with share?
Noah: So the SumoMe.com share, most people just don’t do crap with their mobile number one. They don’t really even think about it and they kind of ignore how much traffic is there. The second thing is that a lot of their share options aren’t really as I would say usable in a mobile format. It’s like at the top of the page. So when someone scrolls down it’s like well you forget to share already now you’re done and now you’re back to Instagram. So what we’ve done is we’ve made it a lot more easier in a fixed mobile view per share so that people can easily oh cool, share, bam. And you can share it with Facebook or email , which was a huge surprise for us. Email is actually a really big sharing thing for mobile because it’s so easy.
That was the biggest thing in marketing, one of the biggest things in marketing, I’ve realized recently , which is like just making share a permanent thing at the bottom and how much essentially that will help a site that wants to get more traffic.
Tim: So the idea is just making it so that if somebody is checking out the site, they’re liking what they’re saying. They don’t have to scroll around to find something. If they want to share it, it’s right there in front of their face at all times.
Noah: Exactly and that’s what’s been really effective. You know, it’s not as intrusive or annoying because I still see the content really easily.
Tim: Right. So it’s not like something that like for example we always recommend one of the thank you pages that we recommend a lot is you know, having the social shares right on the thank you page because it’s great to have them on the landing page but once somebody, you know, if somebody wants to share it they’re going to be more likely to share it once they’ve already opted in or they’ve already you know, purchased or whatever it is. Now they’re likely to say hey, check it out I just got this thing, you know, you should get it as well, kind of the same concept?
Noah: Yeah, man. It’s exactly that. It’s like hey if you’re reading an article, it’s like you know, sometimes you need a –you know, I think especially with LeadPages as well. It’s like you need to put that thing in front of that person otherwise they’re not going to know what to do.
Kind of like your car there are certain buttons that they put very prominently because they want you to click and they want you to help start your car.
Noah: And it’s the same thing with you know, you’re reading a content or you’re on a site, you want to make it really easy to share that and get other people to view it, you want to make the buttons as configurable and friendly for all the different traffic that you have and mobile is the number one that thing I would say most people, marketers and website owners or web masters whatever they call them are ignoring today.
Noah: So we’ve spent a decent amount of time just making sure we have the tools for that.
Tim: Nice. And you know, it’s interesting to me that you say that more folks are actually sharing via email. Do you have any sense for why that is?
Noah: If you’re reading an article like it’s kind of a [[0:05:39]] [indiscernible] right? So if I was reading this article, I have to click on the screen, click go and then click mail and then it eventually opens up something. What we’ve done with our share is that if you have, if you’re’ using [[0:05:51]] [indiscernible] you just have one click that will automatically do it.
So the fact that people are going to just be like oh email click and then send makes the whole like frictionless.
Noah: Just increase a lot of the people that are actually sharing now via email.
Tim: Yeah so it’s just they think of somebody, they check out the article and go oh so and so would like this and they can just send a quick email?
Tim: I love it man. Well that’s nice and simple and I think that we’ll probably see some people implementing this. So thanks so much for sharing that on the show, I appreciate you being here.
Noah: Right, right on. Thanks Tim for having me.
Tim: Thanks for listening to this episode of ConversionCast. If you liked what you heard here today, we have something awesome that we want to send you. Our amazing team has created a free reference guide for you with every single split test and piece of conversion data that we have access to here at ConversionCast. This free booklet is packed with incredible case studies and real metrics from real people to show you what’s really working across multiple industries right now. This is the kind of information you won’t find anywhere else. As one of our listeners, we want to give you a copy of this book absolutely free. You can get your copy right now by going to ConversionCastGift.com. Again that’s ConversionCastGift.com. Go there now and pick up your copy and we’ll see you next time.
Listen To Discover The Exact Strategy You Need To Be Using To Increase Page Visitors