Flowers Across Melbourne: Can Great Copywriting Be Bad For Business?


Note: The Exact Copy That Decreased Sales By 20% (and the Winning copy) Is Available For Download. Click Here To Download It.

Our Guest:

Rob Lambert is the owner and founder of Flowers Across Melbourne (, which is a digital flower shop that serves the Melbourne area in Australia. Rob also does all the website management and marketing, while testing conversions online.

A Quick Preview of the Podcast:

  • How Copy Can Affect Sales Negatively In Certain Industries Online
  • How To Position Copy Appropriately To Optimize Sales
  • Why A Professional Copywriter Isn’t Necessary For Certain Online Goods

To See This Tactic In Action:

Click Here To See The Exact Copy that Decreased Sales By 20% And the Redeeming Copy that Recovered Lost Sales yellow button

To See The Transcript: 

Listen To Discover The Copy That Decreased Sales By 20% (and Which Copy Won)