How Casper Used Creative Testing To Get A Huge Increase In Clickthrough Rates

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Note: The Exact Strategy Casper Used To Implement Creative Testing Is Available For Download.  

Our Guest:

Phillip Krim is CEO and one of the Co-founders of Casper (casper.com), a direct-to-consumer, lifestyle brand focused around sleep that launched 6 months ago. The Casper brand was built by reinventing how mattresses are designed, developed, and sold. They created innovative mattresses that were designed and researched in-house, and sell them exclusively online.

A Quick Preview of the Podcast:

  • How to lay a proper framework for testing
  • The two best methods to use when implementing a test
  • What you need to be aware of when creating online marketing materials

To See These Tactics In Action:

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To See The Transcript: 

Listen To Discover The Creative Strategy Casper Used To Increase Click-through Rate

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