The Content Upgrade: 21 Examples of the Strategy That’s Changing Blogging

Every once in a while, a new email list-building strategy comes along that blows the existing “best practice” out of the water.

For years, marketers have been placing an offer to download a high-value lead magnet at the bottom of every blog post to get blog readers to sign up for their email list.

These offers usually look something like this:

old

This “lead magnet at the end of every blog post” strategy generally worked well. It brought many marketers higher site-wide conversion rates than only having a sidebar opt-in. It also outperformed opt-in forms that didn’t offer a free lead magnet.

But here’s the reason why this strategy is being totally reevaluated:

A high-value lead magnet is a good offer. . . but it’s not the best offer.

The Best Blog Post Offer (That Will Make Readers Love You)

If you have a real estate blog, you might give away a free PDF called “The 10 Free Tools I Use to Supercharge My Online Listings,” when other realtors opt-in for your email list. This would be a great offer for many real estate agents who find their way to your blog.

But what if those same real estate agents had just finished reading your blog post called: “The Art of the Open House: 20 Ways to Turn “Window Shoppers” into Serious Buyers?”

It’s possible they may be interested in your PDF guide about supercharging online listings, but your blog post just primed them to be excited about something completely different — creating a better open house experience.

What if, instead of pointing visitors to a semi-related resource, you offered them something exactly related to the post they just read? For example, something like, “The $15 Dollar Shopping List I Use to Take Every Open House from Good to Great.”

Then you would be offering them a content upgrade — a lead magnet (or “opt-in bribe”) created specifically for readers of that blog post. And you would be implementing the strategy that’s making marketers rethink their blog opt-ins.

NOTE: Don’t forget to grab our free PDF of The Top 8 Tools for Rapidly Creating High-Value Content Upgrades (4 of Them Are Free) at the end of this post.

Proof That the Content Upgrade Strategy Works

I could write an entire blog post about why you should start using content upgrades to boost your overall site-wide opt-in rate, but folks like Bryan Harris of Videofruit.com (he’s getting a 20-30% opt-in rate on blog posts) and Brian Dean of Backlinko.com (improved site-wide conversions 185%) have already done that.

Instead, I want to show you real-live examples of this content upgrade strategy at work that you can implement in your marketing right now.

I’m going to give you 21 examples of content upgrades that bloggers are using right now to boost their opt-in rates (including a few of the ones we’ve created here at LeadPages), to give you ideas for your own content upgrades. I’ll also show you how to set up this strategy on any blog post you write in minutes.

The Basic Formula for a Successful Content Upgrade

Before we get to the examples, I want to make crystal clear exactly what a content upgrade is.

A content upgrade is simply a lead magnet (also known as an “opt-in bribe”) that is created specifically to be given away as a free download on an individual blog post in exchange for a visitor’s email address.

Content upgrades come in many forms, but the three ingredients that will maximize the number of people who opt-in for your content upgrades are:

1. It Should Upgrade the Existing Content

Sounds pretty obvious, right?

Your content upgrade needs to build upon or enhance the existing content from its corresponding blog post (hence the “upgrade” name).

While this might seem obvious, there are a few important distinctions to note:

  • This does not mean your content upgrade needs to be MORE valuable as a whole than your blog post. It just needs to ADD value to your blog post.
  • You don’t always have to write new content to create a content upgrade. You can also present the same blog content in a different format (you’ll see more on this in the examples).
  • It shouldn’t take any more than an hour of your time (sometimes much less) to create a quality content upgrade.

The ideal content upgrade is something that can be created in a small amount of time yet add substantial value for your readers. Remember, the goal is to get your blog readers to opt-in for your email list, so you should be offering something that adds substantial value for your readers.

2. It Should Utilize the 2-Step Opt-In Process

We’ve published extensively about the effectiveness of a two-step opt-in versus a one-step opt-in. To summarize:

A two-step opt-in gets visitors to click a button, image, or line of text before they see your opt-in box. LeadPages’ two-step opt-in tool, LeadBoxes, is the best way to implement a two-step opt-in. Here is an example:

In this example from our podcast, ConversionCast, both a button image and a line of text activate a LeadBox when clicked.

In contrast to a one-step opt-in (which features the signup form right on the page), the two-step opt-in gives the appearance of giving rather than taking. It also prevents visitors from simply ignoring your signup form — once they click the button, they’re forced to make a decision whether to opt-in or not.

The difference between a one-step opt-in and a two-step opt-in.

We found that implementing a two-step opt-in versus a one-step opt-in increased conversions by an average of around 30%. However, many LeadPages customers have reported seeing increases much higher than that.

You can create a LeadBox using LeadPages in just a few minutes. After you’ve customized the LeadBox, LeadPages automatically generates the HTML embed code, which you can paste anywhere you’d like to give readers the opportunity to opt-in in your blog post.

LeadBoxes have become the standard for the content upgrade strategy, and it’s highly recommended you use them when implementing it.

3. It Should Have Multiple Opt-In Points

Rather than just hope all of your readers make it to the opt-in opportunity at the very bottom of your post, it’s important to make them aware that you’re offering bonus content with this post near the beginning.

For example, near the beginning of this post, you probably saw the shaded box letting you know that there’s a free PDF you can get at the end of this post.

You also may have noticed that, in addition to informing you there’s a free download, it also gave you the opportunity to opt-in for the download if you clicked on the linked PDF title text.

Having multiple opt-in points means your visitors don’t have to read to the very bottom of your blog post to see your opt-in opportunity. In the upcoming content upgrade examples, you’ll see a few more great ways to work your opt-in opportunity in earlier.

21 of Our Favorite Content Upgrades

Now, let’s take a look at 21 of our favorite content upgrades. Keep your own blog posts in mind as you go through these, and jot down any ideas you get for creating your own.

1. Noah Kagan, OkDork.com

Blog Post: We Analyzed the 3,000 Most Successful LinkedIn Publishing Posts

Content Upgrade: Bonus Tips for Your Next LinkedIn Publishing Post

When you opt-in for the additional LinkedIn tips, you’re redirected to an additional blog post page featuring the tips. This is an interesting format because it allows visitors to all comment publicly on the content upgrade.

The Content Upgrade
A screenshot of Noah’s content upgrade “LinkedIn Bonus” blog post.

LeadBox:

The LeadBox Noah uses to get visitors to opt-in for his content upgrade.

Additional Place Visitors Can Opt-In:

A yellow reminder box at the beginning of the post:

The Content Upgrade

2. Kim Roach, BuzzBlogger.com

Blog Post: Top 60 WordPress Plugins of 2014

Content Upgrade: PDF Version of the Entire Post

As you’ll see below, there was no additional design work done on this PDF. This is a good example of how simple you can make the content upgrade process. To replicate this, all you would need to do is paste an existing blog post into a word processing program, adjust the formatting as needed, and export it to PDF.

The Content Upgrade

LeadBox:

3. Brian Dean, Backlinko.com

Blog Post: Google’s 200 Ranking Factors: The Complete List

Content Upgrade: Graphically Enhanced PDF Checklist

Brian went the extra mile with this content upgrade. Out of the 200 Google ranking factors he discussed in his post, he narrowed down the 10 most important ones, created a checklist with instructions for each factor, and had a graphic designer make it look awesome.

The Content Upgrade

LeadBox:

Additional Place Visitors Can Opt-In:

Yellow box at the beginning of the post:

The Content Upgrade

4. Omnistar, OSIAffiliate.com

Guide Title: The 6-Month Complete Guide to Marketing Your Store

Content Upgrade: Simple PDF Version

This example shows that you can create a content upgrade for any piece of content, not just blog posts. Omnistar created this for their web-based eCommerce guide.

Omnistar’s eCommerce guide is so huge and thorough that simply having it in PDF format is a big added value since the only other way to read it is on their website. Since this is a resource that requires an extended amount of reading, visitors will appreciate the option to have it in a “to-go” format — no fancy design work necessary. Here’s a sample screenshot from one of the pages:

The Content Upgrade
A peek inside the PDF version of this epic guide.

LeadBox:

Additional Places Visitors Can Opt-In:

There are eight separate web pages of this guide — each contains the button in the above GIF at the beginning and end of the page.

5. Bryan Harris, Videofruit.com

Blog Post: Little Known Ways to Increase the Effectiveness of Your Sidebar

Content Upgrade: Keynote Template of the Videofruit Sidebar Design + Source Code for the Opt-In Box

Bryan designed the graphic for his blog sidebar in Apple’s Keynote software and then gave the file away as his content upgrade (after showing why the design/structure of the sidebar work in the blog post).

This is a great example of a tangible tool being given away as a content upgrade. Take a look at your own website or business and see if there are any tools you’ve created that could easily be given away.

The Content Upgrade
A quick look at Bryan’s template inside of Keynote.

LeadBox:

6. Bryan Harris, Videofruit.com

Blog Post: Expanded Guest Post: How to 100x the effectiveness of your next guest post

Content Upgrade: Training Video Embedded on a Web Page

For this content upgrade, Bryan simply recorded a quick screencast guiding viewers step-by-step through the strategy covered in his blog post.

A video screencast is a nice alternative to written content because it has a high perceived value and it’s easy to find quality free screencast software you can use to record them. (Check out this bonus PDF to see which one I recommend.)

The Content Upgrade

LeadBox:

7. Adam Connell, BloggingWizard.com

Blog Post: How to Get More Twitter Followers: 24 Effective Tips to Grow Your Following Fast

Content Upgrade: Twitter Checklist PDF

Adam offers a simple, clean PDF checklist based on the 24 Twitter tips he details in the blog post. This type of checklist is a quick way to present any “list” post in an alternate, convenient format.

The Content Upgrade

LeadBox (Graphic at the Bottom of the Post):

The Content UpgradeAdditional Places Visitors Can Opt-In:

Yellow box at the beginning of the post:

The Content Upgrade8. AuthorityHacker.com

Blog Post: The Practical Step by Step Twitter Growth Guide (And a Hack to “Automate” Relationship Building)

Content Upgrade: 4 Additional Twitter Tactics PDF

Authority Hacker offers additional “bonus” Twitter tactics in the form of a downloadable PDF. If your post lists out specific strategies or tactics, coming up with a few extra ones makes for a great content upgrade. The picture of the content upgrade itself below shows how you can easily spruce up a simple Word document with your logo before exporting it to PDF.

contentupgrade23

LeadBox:

The Content Upgrade 9. Christian Karasiewicz, ChristianKOnline.com

Blog Post: Download: Facebook Group Cover Template

Content Upgrade: Facebook Cover Photo PSD File

Christian’s post is the perfect setup for his content upgrade — he teaches readers about the ingredients of a great Facebook group cover photo, and then offers them the exact template he created in Photoshop. Tangible downloads like this always serve as high-value content upgrades.

contentupgrade24
A screenshot of Christian’s template PSD file.

LeadBox:

10. Buffer

Blog Post: 30+ Ultimate Headline Formulas for Tweets, Posts, Articles, and Emails

Content Upgrade: Graphically Enhanced Headline Formula List PDF

Kevan Lee at Buffer took the 30 awesome headline formulas he presented and explained in his blog post and put them in a beautifully formatted two-page PDF so readers could download the formulas in an easy-to-reference format.

This content upgrade format is a great fit for any blog posts that list handy formulas your readers may want to reference later.

contentupgrade25

LeadBox:

11. Brian Dean, Guest Post on Buffer

Blog Post: The 5  Techniques That Increased My Conversion Rate by 134.85% in 60 Days (You Can Do the Exact Same Thing)

Content Upgrade: Access to a “Bonus Area” Containing Techniques, Checklists, and Brian’s Swipe File

This is the one content upgrade featured in this post that’s a bit different. Putting a LeadBox offering a content upgrade in a guest post is a powerful way to build your email list when guest posting. But what do you do if the blog you’re guest posting on will only let you link to an actual page on your website?

You do what Brian did — link from the guest post to a landing page on your site containing a LeadBox that allows visitors to opt-in for the content upgrade you specifically created for them. In this case, Brian built an entire “bonus area” jam-packed with several valuable content upgrades:

contentupgrade26
This is just a small section of the complete bonus section page Brian Dean of Backlinko created for readers of his Buffer guest post.

LeadBox:

12. StockPhotoSecrets.com

Blog Post: 5 Shutterstock Alternatives Compared

Content Upgrade: 7 More Shutterstock Alternatives PDF

StockPhotoSecrets.com does a thorough comparison of five alternatives to popular stock photo website Shutterstock in their blog post. Their content upgrade offers a quick look at seven additional alternatives and the cost associated with each in a simple PDF.

contentupgrade27

LeadBox:

13. InformationSecurityBuzz.com

Blog Post: Data Breaches: Why the Costs Matter

Content Upgrade: Five Costly Data Breaches and How You Can Prevent Being Next PDF

In their blog post, InformationSecurityBuzz.com explain why the cost of data breaches matters to your business. They build on that information by offering a content upgrade that explains how to prevent five types of data breaches. This creates a good 1-2 punch of informative + practical information.

LeadBox: 

14. Gloria Rand, GloriaRand.com

Blog Post: 5 Ways to Repurpose Blog Articles to Get Leads

Content Upgrade: 5 Easy Ways to Repurpose Content Infographic

Ever look at any of your blog posts and think, This would make a perfect infographic? Next time that thought occurs, act on it — you’ll end up with a desirable content upgrade. As you can see in the screenshot below, that’s exactly what Gloria Rand did.

contentupgrade28
A small portion of Gloria Rand’s infographic content upgrade.

LeadBox:

Additional Places Visitors Can Opt-In:

Gloria placed this small line of text that links to a LeadBox about halfway through her blog post:

contentupgrade29

15. Gloria Rand, GloriaRand.com

Blog Post: Top 5 Twitter Management Tools

Content Upgrade: PDF Version of the Post

This is another good example of the quickest type of content upgrade you can create — a simple PDF version of the post. While you may not get as many opt-ins as you would from a content upgrade that offers additional information, this is still a solid way to optimize any blog post’s opt-in rate.

contentupgrade30

LeadBox:

16. Joel Widmer, FluxeDigitalMarketing.com

Blog Post: The Only Marketing Channel You Actually Own

Content Upgrade: 7 Ways to Build Your Email Marketing Performance PDF Ebook

Joel offers an entire professionally designed ebook as a content upgrade for his blog post about the importance of email marketing. The post sells you on the importance of email as a marketing channel, and the upgrade gives you specific tips to optimize your email marketing performance.

If you’re already featuring an ebook like this on a landing page, it can also be a good idea to write a blog post that sets the ebook up as a content upgrade. In many cases, blog posts with content upgrades are converting at higher rates than landing pages offering the same lead magnets.

contentupgrade32

LeadBox:

Additional Places Visitors Can Opt-In:

Joel also features a green box that links to a LeadBox near the beginning of his post.

contentupgrade31

17. Robert D. Smith, TheRobertD.com

Blog Post: Unpack Your Hot Air Balloon: How to Sell Anything

Content Upgrade: The PDF media kit of Robert’s book, 20,000 Days and Counting

Robert uses this blog post to teach readers the art of the sales presentation. He then offers readers an example of an actual presentation he created for one of his books as a content upgrade.

This is an interesting way to take readers “behind the scenes” of his business while also offering them a chance to learn from his example.

contentupgrade33
An inside look at the media kit.

LeadBox:

18. Will Hoekenga, Copygrad.com

Blog Post: The 17,000-Word Beast Ramit Sethi Used to Launch His New Course

Content Upgrade: The Beastly Email Launch Blueprint PDF

To prove you don’t have to have access to a graphic designer or a huge audience to begin benefiting from implementing content upgrades, I wanted to show you an example of one I implemented prior to joining the LeadPages team.

I created this entire PDF in a program there’s a decent chance you have on the computer you’re using right now (I included it in the content upgrade for this post: The Top 8 Tools for Rapidly Creating Quality Content Upgrades).

Since this post was published, 362 visitors have clicked on the LeadBox, and 180 of them (50%) have opted in. That’s an extra 180 subscribers all because I spent an extra hour putting together this content upgrade.

contentupgrade35
A screenshot of the built-in LeadBoxes analytics for this content upgrade inside LeadPages.

If I (someone with practically zero design skills) can do this, trust me — you can too.

contentupgrade34
One of the pages from this PDF guide.

LeadBox:

Additional Places Visitors Can Opt-In:

There's also a reminder/opportunity to opt-in for this content upgrade at the beginning of the post.
There’s also a reminder/opportunity to opt-in for this content upgrade at the beginning of the post.

19. LeadPages

Blog Post: The Unique Content Process: How to Write What No One Has Ever Written

Content Upgrade: “Create Unique Content” PDF Worksheet

In this epic 5,000+ word post, Sean Bestor explained his exact process for creating unique content.

To help readers properly work their way through the process, he and our designers created a PDF worksheet they can use to easily implement the unique content process without having to sift back through the post later.

contentupgrade37

LeadBox:

Additional Places Visitors Can Opt-In:

Since this content upgrade was designed for readers to use while they are reading through the post, Sean added in this prominent call to action right before the point in the post when readers can start filling out the worksheet.
Since this content upgrade was designed for readers to use while they are reading through the post, Sean added this prominent call to action right before the point in the post when readers can start filling out the worksheet.

20. LeadPages

Blog Post: [Template Download] The “B2B Style” Enterprise Lead-Gen Landing Page

Content Upgrade: The Complete Files for the Template

Every time we release a new landing page template inside LeadPages, we also release all of the HTML, PNG, CSS, JavaScript, and metadata files for that template on our blog. This allows people with a little coding knowledge to download the files and custom-code the template themselves.

Our CEO, Clay Collins, was actually releasing landing page template content upgrades like this prior to the existence of LeadPages.

In fact, LeadPages was created because so many people without coding experience were asking for an easy way to customize and publish pages based off of these landing page templates Clay was releasing.

A screenshot of the template files included with this content upgrade.
A screenshot of the template files included with this content upgrade.

LeadBox:

Last But Not Least. . .

Here it is — the 21st content upgrade example: The content upgrade created for this post about content upgrades.

Since I’ve written so much about how you can easily create your own content upgrades, I wanted to share my top eight tools for rapidly creating and implementing them on your blog posts. They’re all included in a one-page PDF you can download by clicking the button below:

The One Problem With Creating Content for Every Blog Post. . .

Generally speaking, there’s one problem with giving a unique piece of content away with each blog post. Since you’re giving away different lead magnets, you have to create a new form in your email service provider for each and every blog post. That’s a headache at best.

Unless you’re using LeadPages, that is.

If you’re a LeadPages customer, you can upload your content upgrade file to your account and then use the Digital Asset Delivery feature to have LeadPages deliver the file for you. Check out the video below to see exactly how it works:

And that’s it. Instead of juggling tons of forms inside your email service provider, you can set up everything inside LeadPages.

What Content Will YOU Upgrade?

Now, tell me — what blog posts are you planning on creating content upgrades for? And if you’ve already created one, leave a comment and let me know what results you’ve experienced!

  • Will, this is an awesome roundup, my friend!

    Thanks for the mention too – you rock.

    Great to see how other people are rocking these content upgrades.

  • Once again, great content Will. I appreciate the fact that you have included so many examples for people to use. It got my wheels spinning and I created a couple of new LeadBox for my website to see if I can get better conversions.

    • Thanks, Chris! Glad it sparked some ideas for you. Would love to see how you’ve implemented them if you’re in a sharing kind of mood. 🙂

      • Sure, bottom of this post http://salestipaday.com/2014/09/13/2-must-haves-for-a-blog-post-podcast-by-joe-pulizzi/ I added a LeadBox to the Book Cover image and the button at the bottom. I am also using a link to the phrase “Click Here To Get the 25 Must Have Sales and Marketing Tips and Tricks Now!!!” to see what it will generate for sign ups.

        I also added a sign up for my webcasts on the right hand side bar of my site.

        • Awesome, Chris. You could also try turning the podcast episode file into a content upgrade by having readers opt-in to receive it.

  • @WillHoekenga:disqus, thanks for the including my post in your list of examples.

    I’m really liking LeadPages and the flexibility it offers!

    • For sure, Christian! Thanks for the great example.

      And stay tuned…lots of exciting things coming up soon for LeadPages users. 🙂

  • The first time I read about this strategy I was blown away at the possibilities. I have been experimenting with it for a couple of months. Initially I was getting opt-in rates around 10% from the content upgrades. I was happy with it because I wasn’t generating any new leads from my blog posts before.

    Finally, I decided to go big with more robust (longer and sharper) content. The last 4 posts have created a total of 51 leads at a 26% opt-in rate. This strategy is here to stay!

    So far here is my best performing article “Ultimate Guide to Mission, Vision, and Brand Positioning Statements”
    http://covetedconsultant.com/the-ultimate-guide-to-mission-vision-and-brand-positioning-statements/
    Stats: 24 leads at 47% opt-in rate

    • Thanks for sharing those results, Alzay. So great to see you’ve already significantly improved your blog opt-in rate!

  • Maggie Percy

    This is nothing short of brilliant! We’ve been adding to our blog posts, pointing readers to $5 products we have that are a content upgrade. I really like these ideas better. The PDF upgrade idea is easy to do, and I appreciate all the various suggestions. We look forward to implementing these ideas, and we are very grateful that you are sharing this valuable information with us to help us get better results. We aren’t marketers, and we really appreciate what you guys do to help us use LeadPages to the max!

    • Hey Maggie! That’s so awesome to hear. Glad you found this to be a helpful resource. 🙂

  • Lorenzo

    Super amazing post! That’s a very powerful tactic to implement. I have a question regarding the yellow box at the beginning of the post. How do you actually create it? Do I need a plugin that does it?

    • Thanks Lorenzo! Regarding the yellow box, you do not need a plugin. Brian Dean (one of the examples in this post) wrote a helpful tutorial on how he implemented the yellow box on his content upgrades.

      Check it out here: http://backlinko.com/increase-conversions

  • Gloria Rand

    Thanks for including my examples. Leadpages is a wonderful tool. So glad I have it!

    • Happy to do it, Gloria. Thanks for providing such great examples for us to feature. 🙂

  • Hey guys, I wrote the post on OKDork. You might find it interesting that the content upgrade for the LinkedIn post was conceived at the posts inception. In fact, it was part of my pitch to Noah. I told him I have bonus content that he could offer to his reader for an email opt-in. It really helps to work on the bonus content before or during crafting your blog post rather than after the fact.

    • That’s such a great point, Paul — I’ve found the same thing. Formulating the content upgrade idea during the creation of your post can really make the offer go hand-in-hand with your post. By the way, awesome job on that LinkedIn post. Incredibly valuable.

      Thanks for adding your thoughts here, and for providing such a great example!

  • WILL! I just got around to reading this and I’m glad I did. This is a really great article. Thanks so much for the great post.

    • Thanks, Kevin! 🙂 It’s a really exciting strategy and it’s awesome to see so many customers implementing it.

  • Joe Pettit

    Thanks for mentioning my blog, http://www.informationsecuritybuzz.com/. Leadpages is by far the best software we use, I would recommend it to anyone who is looking to grow their data bases. Keep up the great work!

    • That’s great to hear, Joe! Thanks for providing us with a great example.

  • Great post Will

    This strategy is kind of turning content marketing on its head – because the current thinking says you have to encourage several ‘touchpoints’ (i.e. repeat visits) with your content before your reader takes a desired action.

    However, these types of upgrades really provide a ‘microcosm’ content marketing strategy all in one post, which then creates the genuine possibility that a first time visitor to any given piece of content will join your email list immediately.

    I know Hubspot use an advanced system for automatically creating these types of upgrades, based on what you’ve just read in any given blog post and your previous interaction on the site – but of course Leadboxes offer the most flexible way to produce these.

    In terms of other usage strategies – for business bloggers who want more leads, you could use content upgrades effectively by simply writing a buyer’s guide or similar document for each product/service category on your blog (say 5-10), and use these as the content upgrade at the end of each post in specific categories. (This works great guns for ecommerce sites, and I’ve just interviewed a very successful online store owner who does exactly that).

    You can also offer a printable PDF download of the whole post if you want to keep it even more specific and are short on time/resources.

    This whole three step strategy is very exciting, because it almost negates doing content marketing any other way. So if you: 1. Create an amazing post 2. Produce an amazing content upgrade, and then 3. Promote it – you’ll see it all paying off despite the extra work.

    Anyway, bit of a long comment I know – but if anyone said to me, what’s the best way to write engaging, action-driving content for my blog? – I’d say “Use Brian Dean’s Skyscraper Technique with a content upgrade at the end – then promote the hell out of it” – that’s it in a nutshell.

    Keep up the good work 🙂

    Cheers

    Loz

    • Thanks for the great comment, Loz! And I love your suggestion of creating a different lead magnet for every post category. That’s a great option for folks who don’t want to create a content upgrade every single time they write a new post (though I still think that’s the most effective option).

      Again, thanks for such a thoughtful comment.

  • Debra

    Will, doesn’t LeadPages’ Digital Access Delivery feature make the content upgrade available BEFORE a reader completes a double optin process? For those of us that use double optin, what percentage of the readers actually confirm their optin AFTER already receiving their content upgrade?

    • Hi Debra, the Digital Asset Delivery system delivers the email containing your content upgrade as soon as someone opts in to receive it. That person’s email address is also passed along to your email service provider and that system does whatever it would normally do. This can result in the content upgrade email arriving before your double opt-in confirmation. I can’t speak to percentages of those who confirm their opt-in after receiving a content upgrade because only your email service provider would know whether someone confirmed via double opt-in (not LeadPages).

      Since you can customize the message within the email sent by our Digital Asset Delivery system, one option if you use double opt-in would be to include a note reminding them to watch for the double opt-in email and be sure to confirm.

  • Hey Will, great post, thanks for putting this together, it’s awesome.

    I really love lead boxes. The only thing is I haven’t found a way to have them open the thank you page in a new window, so people are taken away from your content which can be frustrating. I asked support about it, and I think it’s on the wish list.

    Hopefully it will be available soon

    • Hey Rocky, thanks, glad you enjoyed the post.

      Really appreciate the feedback, and thanks for forwarding it onto support!

  • Thanks for this great idea. How does a current subscriber get the info? Do they opt in again to get the content upgrade? It seems odd to invite them to subscribe to m blog if they already are.

    • Hi James, yes, your current subscribers can also opt-in to receive the content upgrade. I would word your offer on the call to action and the LeadBox as “click here to get [insert the type of content upgrade you’re giving away].” That way, your existing subscribers are more being invited to opt-in to receive the content upgrade as opposed to opt in to subscribe to your blog.

      Another option would be to include a link to the content upgrade when you mail your list a link to the new blog post.