It’s never too late to collect leads.
Whether it’s five days or three weeks before your product, business, or website launch, you still have time to build (or expand) an audience of people who can’t wait to see what you unveil.
With a coming soon landing page, you can connect with people who have a genuine interest in learning more about your upcoming announcements. These leads are highly qualified because they’re signing up for your mailing list before you even have something to offer.
In this post, I will highlight a few ways to use a coming soon landing page, along with strategies on how to optimize your page for better results. For an extra bonus, I have a free Coming Soon Landing Page Template to help you get started today. Just click on the button below.
Note that you will need coding skills to modify the page template, or you can hire a web developer. If you’re a Leadpages customer, just look for the Launching Soon Page inside the Templates section of your account and start customizing your page.
1. Build an Audience Before You’ve Built Your Website
Launching a new business or product is exciting. As opening day gets closer, you’re crossing t’s and dotting i’s to ensure everything goes as planned.
So like most business owners, you’ve bought a domain and updated it with placeholder text: Coming Soon. You’re telling your audience that your website is under construction, but will be ready in the near future.
However, a generic site doesn’t help your visitors or your upcoming launch. There are so many unanswered questions: When will the site be ready? How will visitors know to come back?
With a basic message, anticipation for your launch dies quickly, interaction with your audience is nonexistent, and there’s no opportunity to actually capture leads.
That’s why coming soon landing pages are the perfect solution to help build your audience. An easy-to-use Leadpages template can be personalized to not only inform visitors about your website status, but also sign them up to receive notifications about the launch.
Below is an example of what your page could look like, using the Launching Soon Page template from Leadpages. You can add your own logo and change the text to fit your brand messaging. What’s also neat is the countdown clock that tells visitors exactly when the launch will happen.
By asking people to sign up for alerts, you create a built-in audience with a strong interest in your products and services. You then can send customized email campaigns with special product coupons.
And just because you don’t have a website built yet, doesn’t mean you don’t want business now. With a coming soon landing page, you can still funnel qualified leads to your business.
Nickaz Commercial Interiors used their coming soon landing page to get leads while they were preparing to launch a new site. With a straightforward call to action button, they ask visitors to call them directly.
It’s not a full site, but the page also includes a bulleted list of Nickaz’s services. When you’re building an “under construction” page, make sure to include basic content like this that makes it useful to anyone who finds it.
There’s no reason to wait for your website to be built to start generating leads. You can create a landing page in minutes and grow your sales today.
2. Let Early Visitors Save a Spot in Line
Scarcity is a huge conversion driver—it’s why limited editions and “exclusive access” programs often sell out so quickly.
But how do you induce a sense of scarcity when your product or program doesn’t exist yet?
You can use your coming soon page to let visitors call dibs on whatever you’re offering. For instance, let’s say you’re a food blogger who’s releasing your Ultimate 100+ Recipe Cookbook. You only have a few design changes to make, so the ebook will be ready in about four weeks.
After you tell your Facebook fans about the product, everyone is thrilled about the launch. You harness that excitement by creating a coming soon landing page with more details about the ebook.
For those really interested, you encourage them sign up for your waiting list to get first dibs on your new cookbook. To sweeten the deal, you’ll also randomly select one early visitor to receive a free 30-minute consultation with you.
It’s all about building momentum around your product. Leadpages member Sheri Fitts of ShoeFitts Marketing did something similar when she created a landing page to promote her Social Selling for Financial Advisors program.
You’ll notice that Sheri doesn’t just announce her upcoming product. She spotlights her ideal customer’s pain point: the non-digital sales process takes 22 percent longer than five years ago.
Then, she includes additional stats to offer relevant proof about why social selling makes sense for potential buyers.
She also adds a friendly picture of herself. A smiling photo invites visitors to learn more about you and not just your offering.
To ensure visitors reserve their spots, I recommend adding multiple call-to-action buttons to your coming soon landing page. Visitors may not be expecting to be able to take action on a coming soon page, so making your CTA extra clear will increase your chances of earning more leads.
3. Bring Visitors on Your Product Development Journey
One of my pastimes is watching the blooper reels of movies. It’s neat to see what happens behind the scenes with the cast. You get to witness actors in true form—stumbling over their lines and laughing at fellow actors.
Now, more than ever, it’s easy to give your visitors an inside look at how your business operates and what you do to create a product. Authors are live tweeting sections of upcoming novels. Fitness trainers are showing people how they prep weekly meals, and businesses are giving office tours with Snapchat.
I know you might be thinking: I’m not interesting enough.
That’s simply not true. Consumers love hearing about how products are actually made. Your backstory, setbacks, and small wins connect with your audience. It adds a human element to the sales process.
As visitors get to learn about you, they will be more willing to share their interests and opinions. You’ll grow a core group of consumers who want to be part of your journey.
The first step is to decide what type of product updates you will give to your visitors. For example, if you’re launching a new pet photography studio, you might give leads some behind-the-scene photos of your first shoot.
Next, determine how often you will send updates. You don’t want to drown your qualified leads with several emails every week. Decide on a reasonable frequency that makes subscribers anticipate each update and keeps your unsubscribe rate low.
The final step is to build your own coming soon landing page. You want to inform visitors about your upcoming product and entice them to be part of your product development journey. Be sure to tell them about the kind of updates that will arrive in their inboxes.
Casey Armstrong (@CaseyA), Director of Marketing at BigCommerce, told me his team focuses on providing visitors with value on their coming soon landing pages: “It has to be all about the visitor. What is in it for them, and why should they care?” This principle earned them a 30% conversion rate on the page below.
On this coming soon landing page, BigCommerce announces the release of a new integration coming later this year. They highlight how the product will help their customers succeed.
More importantly, the company gives visitors the option to sign up to receive updates. Those emails will discuss news about the integration and beta testing opportunities.
You can get more leads onboard by taking them along your product journey. So share your story and get people enthusiastic about your launch.
4. Sign Leads Up for Promotions and Exclusive Deals
You get a coupon! You get a coupon! You get a coupon!
It’s pure pleasure receiving a discount from your favorite brand.
For some consumers, the slightest thought that they’ll get a coupon for something is a good enough reason to give their email address. Plus, these discount-hungry subscribers love sharing how they earned an exclusive deal with their family and friends. Two weeks ago, my best friend told me how she got a 25% discount on a pair of shoes just for signing up for a newsletter. So, of course, I went straight to the brand’s promo page to get the same deal.
You can use this tactic even before you have something to sell. Tempting your target audience with VIP product deals can create a loyal following who will spread the word about your launch.
Start by selecting what type of promotion you want to give away. It must be a good deal that will grab your audience’s attention and convince them to sign up.
You can try a 15% discount on all store inventory. Or a buy-2-get-1-free deal. But don’t limit yourself to lower prices. You also can give away free ebooks or even limited access to an online course.
What’s more important is that your promotion matches the messaging of the upcoming launch. It should also be simple enough to make sense before you launch, so don’t choose a highly specific deal on something your audience doesn’t yet have enough information to want to buy.
Once you’ve picked your promotion, you’re ready to build your coming soon landing page. Your copy should talk about your launch and what visitors should expect from your new product or website.
Then, you want to highlight your promotion by telling all the juicy details.
An authorized dealer of Sockwell Socks offers a great example on how to build a coming soon landing page that appeals to a target audience. When visitors sign up for their VIP email list, the business promises to give every lead 500 rewards points to shop at their store and exclusive access to grand opening promotions.
Capture More Leads Before Your Next Launch
Lead generation isn’t necessarily a piece of cake, but you can start small. If you’re not yet a Leadpages member, grab a copy of our Coming Soon Page template below and add the basic details you need to start building early interest.
It’s always the right time to start building an eager audience for your next venture. Try one of these lead generation ideas (or even split test several) and get to know your new audience right away.
Are you launching a new business or product soon? Share in the comments below.
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