“So, how do you choose the pages that make it into your landing page roundups?”
Someone asked me that a few weeks ago, and I had to admit: it’s pretty unscientific.
Not that we try to pretend otherwise. The title itself notes that these are simply our favorite pages—the most appealing, innovative, and engaging landing pages the Leadpages team has discovered in the past month.
But this month, things are a little different. That’s because one of our business analysts put together a neat script that automatically tells us which landing pages are getting the highest conversion rates, week by week, right in our Slack channel. (We’re talking conversion rates north of 60%, in many cases.) Which means that now we have a way to continually pull some of the best-performing pages of the month into our monthly roundups.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from November 2016”
There’s something weirdly compelling about online coupon codes.
I’m sure you’ve seen this. You go to a website, and the first thing you see is a big banner or popup that says something like:
Now, just about any visitor knows there’s nothing “exclusive” about this. And nomenclature aside, the “code” is far from a secret password or backdoor hack—it’s right there on the front page of the website.
Read more “Create an Online Coupon That Gets Sales and Subscribers with 2 New Coupon Code Page Templates”
Not every marketer comes from a marketing background.
In fact, I’d say that marketers with any kind of formal training are more the exception than the rule.
And even if you have had a lot of marketing training, things change so fast these days that it’s hard to keep up on your own. From copywriting to webinars, there are a lot of skills that go into a successful marketing strategy, and it pays to keep those skills fresh.
So at Leadpages, we try to give you a leg up with lots of training.
In 2016, we released six brand new courses covering:
- The Interactive Offer 2.0, an update on the presell system that CEO Clay Collins used to launch Leadpages
- Copywriting with tips from Campaign Strategy Director Kat Von Rohr and Manager of Marketing Education Bob Jenkins
- Lead magnets, including what’s working to get leads for small businesses now
- How to get 10x the leads from your website
- How to run an end-of-year promotion and meet your annual revenue goals
- The webinar blueprint that built Leadpages (never before revealed outside of Leadpages and our Converted conference)
Read more “If You Took Every Marketing Course We Released in 2016, You’d Know…”
Like many marketers, I spend all day on the internet. I’m writing, of course, but I’m also doing a lot of research, reading and just finding information about our market.
Well, in the past week, I’ve seen the same stock photo used 3 times on 3 different sites.
The first time I saw it, I didn’t think much of it. But by the third time, I had no idea what the image was for, because all I could think was, “Hey! There’s that stock photo again!”
I’ll spare you the lecture on how images are “worth a thousand words.” Instead, I’ll just say it’s a well-known fact that images are important, and it’s never been more accurate than in the world of social media.
Read more “6 Kinds of Images to Get Traffic from Social Media (That Aren’t Stock Photos)”