[Guest Post] How to Run High-Impact Split Tests on Your Video Landing Pages

Editor’s Note: We’re excited to share this guest post from Vidalytics founder Patrick Stiles. After 7 years spent using video to sell millions of dollars of his own products and services, Patrick created Vidalytics as a comprehensive platform to help video marketers improve their conversions. Today he’ll share what he’s learned about video split testing, including how to use Vidalytics with Leadpages for best results.

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If you have a landing page that’s getting traffic, you need to be split testing.

Especially if you have a tool like Leadpages, which makes it really easy.

Think about it: you can double your traffic, which is HARD WORK… or you can double your conversion rate.

My personal record is a 278% lift by changing one thing on my landing page. I’ll tell you what it was in just a moment.

Read more “[Guest Post] How to Run High-Impact Split Tests on Your Video Landing Pages”

6 Clear Signs It’s Time for a Landing Page Redesign

If you’ve been using landing pages for a long time, you know how effective a well-designed page can be. Once you find that special balance of attractive and high-converting pages that works for you, it’s easy to create similar looking pages and stick to what works. After all, why mess with success?

Why indeed? I was wondering about this recently: do newer pages tend to convert better than older ones? Or is it better to hold onto your first successful landing page indefinitely?

So I asked our business analyst to do a little digging into the relationship between publish date and conversion rate.

Read more “6 Clear Signs It’s Time for a Landing Page Redesign”

Sorry, You Lost: 4 Ways to Engage Non-Winners from Your Contest Landing Page

Sorry, you’re not a winner.

These words are painful for contest entrants who participated in your most recent competition. No one likes to hear bad news about not winning those VIP concert tickets or that $100 gift card to their favorite clothing store.

Losing isn’t easy, and you don’t want it to create a negative perception about your business.

But with a little planning, you can get the benefits of a high-converting contest landing page and preserve good relationships with everyone who didn’t win.

Read more “Sorry, You Lost: 4 Ways to Engage Non-Winners from Your Contest Landing Page”

Landing Page Roundup: Our Top 10 Favorite Pages from March 2017

The best landing pages form a bridge between where visitors are now and where they’d like to be.

They take time to address the reality of the audience’s lives, and then offer them a compelling vision of the future—which, as it happens, that audience can access by clicking the call-to-action button.

Sometimes this simple narrative is explicit. Other times it operates through subtle choices in imagery or language. But once you start looking for it in the highest-converting landing pages, it usually turns up.

See if you can spot this present-reality/possible-future framework in this month’s roundup of the 10 most interesting and effective landing pages we saw in the Leadpages community. Then, take a fresh look at the landing pages you’d like to optimize for your own business. Are there any insights from our Top 10 you can apply?

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