“I just attended a 48-hour webinar … and I loved it!”
That’s how attendee Jenny Miranda described the whirlwind marketing and business-growth summit that was Leadpages’ second annual conference, Converted 2016. And although we did give people breaks to sleep, eat, and kick back with craft cocktails, Jenny’s summary is pretty accurate.
Over two days last week, 600 people heard from 18 world-class marketers, filling hundreds of pages of notes with business-growth advice and leaving with countless actionable tips to implement the moment they got home from Minneapolis.
Which advice resonated most with all those marketers and entrepreneurs? I asked around at the conference and reached out on Twitter to uncover the biggest insights they took home.
If you were there, let this post supplement your own notes. If you missed Converted this year, don’t worry. While the signature cocktails aren’t available anymore, our speakers’ full presentations—including talks from Pat Flynn, Amanda Holmes, Laura Roeder, Ryan Deiss, and 10 others—are.
Read more “The Business Growth Advice You Missed at Converted 2016 (and How to Hear It Now)”
Editor’s Note: This week’s guest post comes to us from Jessica Thiefels, owner of personal training business Honest Body Fitness. In addition to being an ACE Certified Personal Trainer and NASM Certified Fitness Nutrition specialist, Jessica is an experienced content marketing consultant who helps other businesses teach more people to love what their bodies can do. Today, she’s sharing the lead-generation tactics she sees working for fitness pros right now—once those fitness pros know to use them.
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A good website is a must for personal trainers and other fitness pros. But it won’t drive very many leads on its own—especially in its infancy, before you’ve built a large following or brand.
In those early weeks and months, you need to do everything you can to turn as much of your site traffic as possible into leads for your business.
Why bother with lead generation when what you ultimately need is clients?
Because if you don’t, you’re missing a major chance to engage with an interested audience.
Read more “Guest Post: 3 Lead-Generation Tactics (Most) Personal Trainers Aren’t Using Yet”
An easy gig that makes you money while you sit on the couch.
That’s how a lot of people view affiliate marketing. But while it truly can be a reliable passive income generator, using affiliate programs to make more than pocket money takes work.
You have to build your following and instill enough trust in your audience that they will want to buy the products you recommend.
You have to establish a personal brand and create content that will engage your audience before you can even think about selling anything to anyone.
And that’s where the work of promoting the product you’re trying to endorse starts. Once you do have a following and you’re creating content and endorsing a product, you still have to be sure that readers click your affiliate link and actually make a purchase.
Read more “Affiliate Marketing Tips from the Experts: How to Grow Your Audience & Your Commission Checks”
Successful marketing pretty much boils down to predicting the way people will behave.
When we create an ad that’s designed to target a certain audience on Facebook, we’re predicting that a percentage of the people that see it will click through and learn more about our product … and that the percentage of people who purchase will be higher than the cost of running that ad.
When we hold a webinar, we’re expecting that people will see how the product we’re demonstrating can fit into their own work and will invest in it. We make assumptions about the problems we can help them solve.
So wouldn’t it be nice if there were a way to actually know how your customer is finding your product and know what problems they’re looking to solve? Wouldn’t you create stronger offers, build better landing pages, and get more conversions?
Read more “How to Get More Valuable Customer Feedback—Then Use It to Get More Valuable Customers”