Why Are Landing Pages Important? 5 Reasons Entrepreneurs Can’t Afford to Ignore Them

You’re starting to get your business off the ground.

You’ve gone to the trouble of buying a domain and getting a website built (which wasn’t exactly easy).

And then you hear someone say, “You know, you really should be using landing pages.”

Ugh.

You’re not thrilled to hear there’s one more thing you ought to do. You’re not even sure why landing pages are important in the first place.

So do you take that advice? Or do you tune it out?

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What Is a Good Conversion Rate? (And When Can I Stop Worrying About Mine?)

What Is a Good Conversion Rate?

Note: This post was originally published in July 2016. We’ve updated it to reflect our new and improved analytics dashboard—scroll down to “How to Find Your Landing Page Conversion Rate” to see what’s changed.

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“Hey, what’s the formula for calculating conversion rate? Could you put it into words?”

Someone asked me that the other day. And I have to say, I was almost embarrassed by my reply.

To non-marketers, “conversion rate” might sound like a pretty impressive bit of jargon. All those syllables. The suggestion of math. Clearly a complex concept that only a seasoned digital marketer could fully master.

But here’s how I responded:

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4 Ways to Kickstart Lead Generation with Your Coming Soon Landing Page

It’s never too late to collect leads.

Whether it’s five days or three weeks before your product, business, or website launch, you still have time to build (or expand) an audience of people who can’t wait to see what you unveil.

With a coming soon landing page, you can connect with people who have a genuine interest in learning more about your upcoming announcements. These leads are highly qualified because they’re signing up for your mailing list before you even have something to offer.

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Landing Page Roundup: Our Top 10 Favorite Pages from April 2017

10 Best Landing Pages from April 2017

They make it look so easy.

This month’s best-designed and best-converting landing pages offer help with some pretty big things: overhauling your nonprofit, changing your eating habits, making your business more efficient. But even when the climb seems steep, they have one clear message for their target audience: you can do this.

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