I just checked Weather.com, and I can confirm: it’s been an objectively gloomy month here in Minneapolis. (24 mostly-cloudy days in September so far.) So maybe it’s no surprise that the 10 best landing pages our team collected this month are exceptionally vivid.
That means bright (but always on-brand) colors. It means unexpected imagery. Sometimes, it just means a bit of extra personality that makes you lean a little closer toward your screen.
And all of those things make for a landing page that really stands out from any similar offers visitors might have encountered. These 10 pages are likely to be better at engaging customers than the competition, and better at sticking in their memory even if those customers don’t buy right away.
Of course, you can make any Leadpage as bright or subdued as you like, but if you are looking to punch up your pages, the default styling in most of the templates seen here gives you a great start. Take advantage of proven layouts and color combos by downloading a free pack of six landing page templates used in this post, including:
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from September 2016”
Does your business have a blog?
If the answer is no, maybe one of these reasons rings a bell …
“I’m not sure we could find the resources—or that it’d be worthwhile if we did.”
“We tried it, but it was hard to justify the time when we couldn’t really measure the ROI.”
“Honestly, the CEO isn’t much of a writer. And I know no one would be interested in hearing from me—I’m just a midlevel marketing manager.”
“I work in a pretty buttoned-up industry. We don’t want to give away our secrets or let people look behind the scenes. Otherwise, what would clients pay us for?”
“Ugh, don’t remind me. And please don’t click the ‘Blog’ link on our website. The same 6 posts have sat there since 2009, and I’ve been meaning to do something about it since 2013.”
Read more “Should Your Business Really Have a Blog? (And What Should Go on It?)”
I’ve been pretty wowed by the innovative uses people have found for Leaddigits, our text-to-opt-in tool, in its year-or-so of existence.
It’s especially impressive because … you can’t really just lift what works on your website and turn it into a successful Leaddigits campaign.
I mean, you can. These campaigns are really easy to set up. But they perform best when you give careful thought to:
Read more “Leaddigits Roundup: 10 Ways to Reach Your Audience in Unexpected Places (Wherever Their Phones Go)”
“It’s like getting free money!”
How many times have you seen some version of that claim in an advertisement?
I tend to tune those kinds of messages out myself. But recently I’ve been thinking about marketing tactics that really do come close to giving you free money as a business owner—you just need to take the time to implement them.
The truth is, any business with an online presence has ways to increase their leads and revenue that they haven’t even discovered yet. I think of this as hidden revenue—like change buried in the cushions of your sofa, or the check that’s been forgotten in a pile of mail for months.
These aren’t bread-and-butter sources of revenue, but adding a few of them into your ongoing marketing campaigns can make the difference between meeting and missing your goals in a slow month. In this post, I’ll be covering 14 of these little marketing hacks.
Read more “14 Marketing Hacks to Uncover Hidden Revenue in Your Business”