8 Call-to-Action Tips Getting Real Results for Marketers Right Now

Editor’s Note: This piece is an update of a post written in 2014 by Sean Bestor. You can find the original post, filled with time-tested call-to-action best practices, here.

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You found the right template for your page, and added imagery that supports your message. You wrote compelling copy to get readers interested in what you have to offer. Now comes one of the most important ingredients in your landing page recipe: the call to action, or CTA.

This is where everything comes together. It’s where your landing page either converts … or flops. It’s no wonder that it’s one of the most scrutinized parts of the page.

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Update: The Leadpages Affiliate Program Is Now Open to All Members (and 9 Other Things You Might Not Know)

An entirely new source of income.

When done correctly, that’s exactly what affiliate marketing can be.

It’s a way to share your favorite tools, resources, courses, and software with your followers or customers and get paid for each referral.

Here at Leadpages, we’re constantly improving our own affiliate program so you can easily share Leadpages with your audience and get paid without distracting from your main business.

Just in the last six months, we have introduced some major innovations to our affiliate program that make it even easier for you to become an affiliate partner and earn commissions. (That includes our new $5,000 affiliate incentive program—click to learn more. )

Read more “Update: The Leadpages Affiliate Program Is Now Open to All Members (and 9 Other Things You Might Not Know)”

The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87%

The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87%

Most remarketing ads are pretty simple.

You saw this thing. You didn’t buy it. Here it is again. Want to buy it now?

And they’re pretty effective—certainly better than cold traffic, at any rate.

But of course, no conversion-minded marketer can leave it at “pretty effective.” So in the runup to Black Friday 2016, the Leadpages team decided to shake things up by pairing a Facebook remarketing campaign with two other tactics that had worked well for us … on their own. There was really no telling how they’d work all together.

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Landing Page Roundup: Our Top 10 Favorite Pages from January 2017

What should a landing page be about? On the most basic level?

There’s one response that comes pretty naturally to most business owners building their first couple of landing pages …

“Well, it should be about my business. Or my product, or my offer. Duh.”

But this is one situation where you might have to push past your gut instinct. Because it’s leading you astray.

Read more “Landing Page Roundup: Our Top 10 Favorite Pages from January 2017”