A/B Test: What Kind of Guarantee Boosted the Opt-in Rate 48.32%?

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Advertising a money-back guarantee can definitely convince hesitant customers to open their wallets. It makes intuitive sense, but there’s also some data behind this. For instance, a 2011 study in the Journal of Retailing found that money-back guarantees “evoke a positive emotional response, thereby increasing consumers’ purchase intentions and willingness to pay a price premium.”

But can you increase your revenue simply by changing the way you present that guarantee?

And beyond that: can you drive additional engagement even before the purchase stage by mentioning the guarantee?

Almost certainly. In today’s featured A/B test, one LeadBox™ for a coupon outperformed the other by 48.32% when it framed its money-back guarantee differently.

Version A invited customers to “Put it to the test risk free. You have nothing to lose but your competition.” Version B was more straightforward: “Guaranteed to improve performance or your money back.”

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A/B Test: Which Landing Page Image Increased Opt-Ins by 27%?

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Your headline may be the star of your landing page, but it’ll shine even brighter if you can find the right image to support it.

In fact, like many a supporting actor in awards season, your image can even end up stealing the spotlight—and landing your page a big win.

Today’s featured A/B test finds 2 different landing page images vying for the role of Best Supporting Actor. Version A features an image communicating the product’s technological flexibility through 3 different devices (desktop monitor, tablet, and smartphone). Version B uses a simpler image: the piggy-bank logo that’s already contained in smaller form in the page’s header.

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A/B Test: Which Image and Button Copy Increased Opt-Ins by 15%?

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Should your marketing focus on the product you’re offering or the person who will use it?

Or, as the case may be, the bunny who will eat it?

That question hops into the foreground in today’s A/B test, which compares 2 different takes on a LeadBox™ offering free hay for pet rabbits.

In Version A, we see a spirited image of a small bunny dwarfed by a big bag of hay and exclaiming, “Free timothy hay?!? Count me in!!!” The call-to-action button further emphasizes the product, reading: “Yes! Send Me Free Hay!”

In Version B, a much bigger bunny fills the image slot, while the “Claim Now” button focuses on driving urgency rather than restating the product.

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A/B Test: Which Landing Page Template Increased Opt-Ins by 44%?

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When you combine LeadPages’ template library and Marketplace, you’re looking at around 300 landing page templates to choose from.

There are a couple of things you can do to narrow down that dizzying array. You can sort them by category. You can even sort through them based on the average conversion rate of all the pages published using each template.

That helps. But you’re probably not a totally average business. After all, there could be a template out there that may outperform the others based on your industry, demographics, etc. Fortunately, there’s one more thing you can do: run an A/B test.

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