While I was sorting through the contenders for this month’s landing page roundup, one design theme kept popping out at me: high contrast.
Black backgrounds with white headlines. Luscious photo images that seem to hover in 3D atop an earth-toned base. Neon call-to-action buttons.
If your landing page is feeling a little bland, take a hint from these marketers and consider turning up the contrast.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from May 2017”
Note: This post was originally published in July 2016. We’ve updated it to reflect our new and improved analytics dashboard—scroll down to “How to Find Your Landing Page Conversion Rate” to see what’s changed.
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“Hey, what’s the formula for calculating conversion rate? Could you put it into words?”
Someone asked me that the other day. And I have to say, I was almost embarrassed by my reply.
To non-marketers, “conversion rate” might sound like a pretty impressive bit of jargon. All those syllables. The suggestion of math. Clearly a complex concept that only a seasoned digital marketer could fully master.
But here’s how I responded:
Read more “What Is a Good Conversion Rate? (And When Can I Stop Worrying About Mine?)”
It’s never too late to collect leads.
Whether it’s five days or three weeks before your product, business, or website launch, you still have time to build (or expand) an audience of people who can’t wait to see what you unveil.
With a coming soon landing page, you can connect with people who have a genuine interest in learning more about your upcoming announcements. These leads are highly qualified because they’re signing up for your mailing list before you even have something to offer.
Read more “4 Ways to Kickstart Lead Generation with Your Coming Soon Landing Page”
Sorry, you’re not a winner.
These words are painful for contest entrants who participated in your most recent competition. No one likes to hear bad news about not winning those VIP concert tickets or that $100 gift card to their favorite clothing store.
Losing isn’t easy, and you don’t want it to create a negative perception about your business.
But with a little planning, you can get the benefits of a high-converting contest landing page and preserve good relationships with everyone who didn’t win.
Read more “Sorry, You Lost: 4 Ways to Engage Non-Winners from Your Contest Landing Page”