[Tutorial] How to Create a Facebook Landing Page in Minutes (and Drastically Increase Your Conversion Rate)

facebook landing page

Note: This post was originally published in 2013, but we’ve given it an update and added some current examples to keep things fresh. You can still watch Clay’s original video tutorial below. – Shayla Price, Content Marketer

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You log into Facebook, check your notifications … and find that almost all of them are from new fans or customers with comments for your business.

It makes you smile. It might even make your whole day.

And yet it doesn’t necessarily translate into the kind of thriving customer base you need for long-term success. Because some of those Facebook fans never leave Facebook and make it into your business.

Read more “[Tutorial] How to Create a Facebook Landing Page in Minutes (and Drastically Increase Your Conversion Rate)”

9 Easy Copywriting Tips for Entrepreneurs Who Hate Writing

9 easy copywriting tips

If you find it difficult (or on the rough days, borderline impossible) to write for your business, fear not—you’re not alone.

Earlier this month, I discussed how daunting writing can feel when you add it to the pile of other things you juggle as a business owner and entrepreneur. One way to make it more manageable is to break the task down into smaller pieces, so I shared the five steps we use at Leadpages to create high converting landing page copy at high speed.

But even with a framework for easily creating solid landing page copy in hand, there’s still one hard thing you need to do: get started.

For those of us who’ve gone months, days, or even years with a sense of dread at the idea of writing emails, blog posts, sales letters, or landing pages for our businesses, it’s time we reframe writing in our minds. We must stand up to the copywriting monster under our beds and say, “No more!”

Because writing good landing page copy isn’t just important—it’s essential. The way you talk to your audience either makes them want to learn more or it pushes them away. That’s the difference between a successful conversion and a page bounce…

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18+ Neat Things You Can Do in Leadpages’ New Drag & Drop Builder

Update: Most of the “coming soon” features we mentioned are now live—scroll down to see which ones we’ve added since this was first published in April 2016.

Last month, we released a huge new product development: a drag-and-drop landing page builder. Though it’s still in early-access mode, we’ve been floored by both the response we’ve gotten from our members and—already—by the innovative pages they’ve built with it.

If you haven’t had a chance to explore the new landing page builder, what you might not realize is that it’s not just a drag-and-drop replacement for our existing landing page templates (which you can still use, by the way).

You can also do some pretty neat things you haven’t been able to do with Leadpages before. Some are fundamental to the platform, some are cool perks, and some just make your marketing run a little smoother.

In every case, the drag-and-drop builder’s features have been strongly influenced by requests from Leadpages users. Spend half an hour with our product team and you’ll realize just how strongly: even after laying out the product roadmap, they’re continually adjusting priorities and rollout schedules to deliver the things our customers tell us they need most.

Because of that, I won’t be sharing exact timelines in this post—but I do want to give you a preview of some additional exciting developments coming down the line. Read on for 18 things you can do in Leadpages’ drag-and-drop page builder right now, and 14 more that we’re working on rolling out in the months to come.

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5 Steps to the Best Landing Page Copy You’ve Ever Written

5 steps best landing page copy ever written title image

I’m a writer, both by education and by trade.

I have an English degree with a creative writing emphasis … and I have a very embarrassing fact to share with you.

Ready?

It took me two and a half days to write out a first sentence for this post.

I know what you’re thinking: “Really? It took you two days to write that? It’s not even all that magical or interesting! What were you doing for two days?!”

The simple answer is: I had an awful case of blank page syndrome. I started and restarted; wrote and deleted. I broke focus and diverted my attention to other tasks that felt more pressing … Like trying to curate the perfect mood playlist on Spotify that I was certain would make the words flow from my fingertips!

We all know that writing good copy for our businesses is important—but that doesn’t necessarily make it any easier. The truth is: if you want your landing page to really work—if you want better results and more conversions—your landing page copy has to be good.

Not perfect. Not incredible. Not even great. It just needs to be good.

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Good copy creates clarity in a world of short attention spans. It positions any business owner as an intelligent expert, and it helps your prospects know exactly what you have to offer, and then tells them how to go seize it.

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