It’s no secret. Around here, we think landing pages are da bomb. So much so that we wanted to traverse time and space to crack open a veritable time capsule of internet awesome and spice it up with landing pages. Behold: Nine websites of the 1990s that could’ve seriously used a landing page.
Through some miracle of world wide web life support, these sites have been both forgotten and preserved. They’ve lived alongside the birth of HTML, the dawn of email, the launch of Google, and, against all odds, Y2K. (Y2K!! As if!) And while the ‘90s was clearly the best decade in all of history, we’re betting these conversion rates were totally brutal.
Iron your Zubaz. Feed your Tamagotchi. Do the Packarena. And get ready to see how simple landing pages could’ve blasted these ‘90s websites straight into the millennium by providing clear CTAs and building beefy email lists.
Read more “9 Rad ’90s Websites That Totally Could’ve Used a Landing Page”
Note: This post was originally published in 2013, but we’ve given it an update and added some current examples to keep things fresh. You can still watch Clay’s original video tutorial below. – Shayla Price, Content Marketer
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You log into Facebook, check your notifications … and find that almost all of them are from new fans or customers with comments for your business.
It makes you smile. It might even make your whole day.
And yet it doesn’t necessarily translate into the kind of thriving customer base you need for long-term success. Because some of those Facebook fans never leave Facebook and make it into your business.
Read more “[Tutorial] How to Create a Facebook Landing Page in Minutes (and Drastically Increase Your Conversion Rate)”
If you find it difficult (or on the rough days, borderline impossible) to write for your business, fear not—you’re not alone.
Earlier this month, I discussed how daunting writing can feel when you add it to the pile of other things you juggle as a business owner and entrepreneur. One way to make it more manageable is to break the task down into smaller pieces, so I shared the five steps we use at Leadpages to create high converting landing page copy at high speed.
But even with a framework for easily creating solid landing page copy in hand, there’s still one hard thing you need to do: get started.
For those of us who’ve gone months, days, or even years with a sense of dread at the idea of writing emails, blog posts, sales letters, or landing pages for our businesses, it’s time we reframe writing in our minds. We must stand up to the copywriting monster under our beds and say, “No more!”
Because writing good landing page copy isn’t just important—it’s essential. The way you talk to your audience either makes them want to learn more or it pushes them away. That’s the difference between a successful conversion and a page bounce…
Read more “9 Easy Copywriting Tips for Entrepreneurs Who Hate Writing”
Update: Most of the “coming soon” features we mentioned are now live—scroll down to see which ones we’ve added since this was first published in April 2016.
Last month, we released a huge new product development: a drag-and-drop landing page builder. Though it’s still in early-access mode, we’ve been floored by both the response we’ve gotten from our members and—already—by the innovative pages they’ve built with it.
If you haven’t had a chance to explore the new landing page builder, what you might not realize is that it’s not just a drag-and-drop replacement for our existing landing page templates (which you can still use, by the way).
You can also do some pretty neat things you haven’t been able to do with Leadpages before. Some are fundamental to the platform, some are cool perks, and some just make your marketing run a little smoother.
In every case, the drag-and-drop builder’s features have been strongly influenced by requests from Leadpages users. Spend half an hour with our product team and you’ll realize just how strongly: even after laying out the product roadmap, they’re continually adjusting priorities and rollout schedules to deliver the things our customers tell us they need most.
Because of that, I won’t be sharing exact timelines in this post—but I do want to give you a preview of some additional exciting developments coming down the line. Read on for 18 things you can do in Leadpages’ drag-and-drop page builder right now, and 14 more that we’re working on rolling out in the months to come.
Read more “18+ Neat Things You Can Do in Leadpages’ New Drag & Drop Builder”