Make Sales on Your Landing Pages, Always Be In-the-Know, and More: Leadpages August Updates

 

It’s been a busy month here, and we’re happy to share some of our latest product updates with you. Watch the video above to see what’s new, including Checkouts.

Or read on and see what’s new in your Leadpages account this month.

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Landing Page Roundup: Our Top 10 Favorite Pages from May 2017

10 of the Best Landing Pages We Saw in May 2017

While I was sorting through the contenders for this month’s landing page roundup, one design theme kept popping out at me: high contrast.

Black backgrounds with white headlines. Luscious photo images that seem to hover in 3D atop an earth-toned base. Neon call-to-action buttons.

If your landing page is feeling a little bland, take a hint from these marketers and consider turning up the contrast.

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9 Rad ’90s Websites That Totally Could’ve Used a Landing Page

It’s no secret. Around here, we think landing pages are da bomb. So much so that we wanted to traverse time and space to crack open a veritable time capsule of internet awesome and spice it up with landing pages. Behold: Nine websites of the 1990s that could’ve seriously used a landing page.

Through some miracle of world wide web life support, these sites have been both forgotten and preserved. They’ve lived alongside the birth of HTML, the dawn of email, the launch of Google, and, against all odds, Y2K. (Y2K!! As if!) And while the ‘90s was clearly the best decade in all of history, we’re betting these conversion rates were totally brutal.

Iron your Zubaz. Feed your Tamagotchi. Do the Packarena. And get ready to see how simple landing pages could’ve blasted these ‘90s websites straight into the millennium by providing clear CTAs and building beefy email lists.

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Landing Page Roundup: Our Top 10 Favorite Pages from March 2017

The best landing pages form a bridge between where visitors are now and where they’d like to be.

They take time to address the reality of the audience’s lives, and then offer them a compelling vision of the future—which, as it happens, that audience can access by clicking the call-to-action button.

Sometimes this simple narrative is explicit. Other times it operates through subtle choices in imagery or language. But once you start looking for it in the highest-converting landing pages, it usually turns up.

See if you can spot this present-reality/possible-future framework in this month’s roundup of the 10 most interesting and effective landing pages we saw in the Leadpages community. Then, take a fresh look at the landing pages you’d like to optimize for your own business. Are there any insights from our Top 10 you can apply?

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