Why We’re Betting Big on Mobile SMS Marketing (and a Sneak Peek at Our Newest Product)

Two hours and 46 minutes per day.

That’s the average amount of time Americans spend on mobile devices, according to mobile analytics platform Flurry. (And the rest of the world isn’t too far behind.)

We’re seemingly inseparable from those little rectangles we hold in our pockets — yet many businesses are still ignoring the huge opportunity this inseparability creates: mobile marketing.

Most likely, you’re already aware that it’s important to create a smooth mobile experience for your prospects. This means having things like a mobile-responsive website that’s easy to navigate, and mobile-responsive landing pages (something we’ve always created at LeadPages™).

But the opportunity you may be missing involves a different aspect of mobile — SMS text message marketing.

SMS text message marketing is a powerful way to get potential customers to do things like opt-in to your email list or register for a webinar all by sending a simple text message, rather than opting in on a web form.

This opens up an entire new channel for potential customers to interact with your business. And what’s more powerful than allowing potential customers to engage with your business on the device they’re already connected to more than any other throughout the day?

That’s why LeadPages™ is only a few days away from releasing a new mobile SMS marketing tool that will allow you to tap into this much-discussed but often overlooked marketing channel.

But before we show you what that tool is (don’t worry, we’ll get to that), let’s take a minute to set the record straight on what exactly mobile SMS marketing is, and how you can harness it to generate leads in a completely new way. Read more “Why We’re Betting Big on Mobile SMS Marketing (and a Sneak Peek at Our Newest Product)”

Yearly Review: Looking Back at the Biggest LeadPages™ Updates of 2014 (and a Sneak Peek of What’s to Come in 2015)

A year ago, LeadPages™ was less than half the size it is today.

We had less than 15,000 customers, and our entire company could still meet around one table.

Fast forward 12 months and things look a little different.

Not only have we more than doubled our customer base to 30,000+, we also more than tripled the size of our company, going from ~30 employees to 90+ now.

In fact, this December we officially moved our company headquarters from a coworking space to a completely remodeled, 17,000 square foot office in downtown Minneapolis.

LeadPages Office
Welcome to the new LeadPages™ office, the perfect place to build exciting new things…
…and to play, of course.

We don’t mention these things to toot our own horn. We mention them for one reason — to let you know that we’re just getting started.

In 2015, we plan on bringing you even more than we did in 2014. That means:

  • More first-of-their-kind features and tools for rapidly growing your business
  • More first-class training webinars, workshops, and courses
  • More expansions to our amazing team (maybe you’re one of them?)

To give you an idea of where we’re going, let’s take a look back at where we’ve been. Below, you’ll find a complete list of everything we released in 2014.

And at the end of this post, you just might find a few hints at what’s coming up in the next few months. Read more “Yearly Review: Looking Back at the Biggest LeadPages™ Updates of 2014 (and a Sneak Peek of What’s to Come in 2015)”

[Feature Update] The All-New LeadPages™ WordPress Plugin

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One of the most popular features inside of LeadPages is LeadBoxes. LeadBoxes are boxes like this that can be configured to appear when you click on text, an image or a button. For example on this page when I click this button in the side bar, a LeadBox appears. We recently added the ability to enable timed LeadBoxes so if we’re on a page that we’ve set a LeadBox to appear on after five seconds you’ll see the LeadBox pop up on the page after five seconds. We also added the ability to enable and exit LeadBox. So if the visitor moves to close the window, a LeadBox will come up urging them to get something of value before they go. Now I want to tell you about an update to our LeadPages connector plug in that not only increases the functionality of these pop up LeadBoxes but makes deploying them on your website easier than ever. Read more “[Feature Update] The All-New LeadPages™ WordPress Plugin”

[New Feature] Share Your Customized LeadPages™ in a Few Clicks

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Meet Bob. Bob bought this real estate landing page template in the LeadPages marketplace and has a really good idea to use it as a webinar registration page. So let’s watch Bob as he customizes this page. You can see he’s adding all kinds of different images and colors and texts. Now at this point he has done a lot of customizations to the page and is using this template in a completely different way than the authors intended.

Now let’s say Bob wants to share this configuration of his landing page with another LeadPages user Kat who can import this modified landing page template into her own LeadPages account and further customize it for her own business. To do this, Bob can use the new share LeadPages configuration feature by clicking publish and then going to the share LeadPages configuration tab and giving Kat this link. Read more “[New Feature] Share Your Customized LeadPages™ in a Few Clicks”