That’s the average amount of time Americans spend on mobile devices, according to mobile analytics platform Flurry. (And the rest of the world isn’t too far behind.)
We’re seemingly inseparable from those little rectangles we hold in our pockets — yet many businesses are still ignoring the huge opportunity this inseparability creates: mobile marketing.
Most likely, you’re already aware that it’s important to create a smooth mobile experience for your prospects. This means having things like a mobile-responsive website that’s easy to navigate, and mobile-responsive landing pages (something we’ve always created at LeadPages™).
But the opportunity you may be missing involves a different aspect of mobile — SMS text message marketing.
SMS text message marketing is a powerful way to get potential customers to do things like opt-in to your email list or register for a webinar all by sending a simple text message, rather than opting in on a web form.
This opens up an entire new channel for potential customers to interact with your business. And what’s more powerful than allowing potential customers to engage with your business on the device they’re already connected to more than any other throughout the day?
That’s why LeadPages™ is only a few days away from releasing a new mobile SMS marketing tool that will allow you to tap into this much-discussed but often overlooked marketing channel.
Here at LeadPages when we or our customers achieve significant split test results we often take these winning variations and build them back into the default versions of our landing pages, which you can then customize, however you like. A couple of weeks ago, we released the new LeadPages builder. With this new release, we built two-step opt-in processes right into the landing page builder. So for example this template was once a one-step opt-in but now it defaults to a two-step opt-in out of the box because we found two-step opt-ins work best across the board. In fact, we saw a relative 30% increase in conversions by using a two-step opt-in. We’ve written extensively about why two-step opt-ins work so well so we built that right into our landing pages. Read more “[Big Update] LeadBoxes Are Now More Customizable Than Ever”
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