Note: The offer mentioned at the bottom of this post has expired—but if you’re interested in the past and future of Leadpages, plus a framework for thinking about the progress of your own business, read on.
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Leadpages is a company with a short history but a long past.
A lot of people don’t know this, but the legal entity behind Leadpages is called Avenue 81 Inc.
Avenue 81 Inc. has owned pretty much everything that Tracy and I have done (including Leadpages) during our online entrepreneurial careers.
And on paper, at least, Avenue 81 Inc. was founded in January of 2009.
But it was started much earlier than that. It was started when I was about 6 months old.
Read more “Climbing Up the Ladder: The Future of Leadpages (My Most Important Post of 2016)”
Note: This is the story of how we lost $1M right after acquiring Drip and (what feels like) the hardest business decision I’ve ever made.
About two weeks ago, Leadpages officially acquired Drip.
It’s been one of the best decisions we’ve ever made. Period.
And a number of decisions we made post acquisition have also been easy.
Read more “[Cofounder Update] How We Just Lost $1M + The Hardest Product Decision We’ve Ever Made”
Today we’re announcing that we’ve acquired Drip. Drip is a world-class marketing automation and email platform.
If you want the details (well, at least some of them), here’s the full press release. (I was going to assert that we “aqui-partnered with” Drip, but the last thing we all need is another made-up word from the startup world.)
Here’s a peek at Drip’s workflow builder:
Read more “Announcement: Leadpages Has Acquired Drip (Our Favorite Marketing Automation Tool)”
Note: Enrollment is currently closed for my Interactive Offer 2.0 coaching program.
A lot of people don’t know this, but the company that eventually became Leadpages started out selling marketing training and services.
We’re very different these days, and it’s been years since I’ve taught a marketing course. (Even at our annual conference, Converted, I didn’t teach marketing and instead spoke about our future product roadmap.)
Here’s the story of …
How I Became an Entrepreneur (the First Time)
At the age of 15, a friend and I raised $120,000 to start a software company. Around the same time, I left home, moved a few hours away, began my “adult life” and spent every waking hour on that company.
I was too young for that. Way too young.
It’s often easy to tell a cohesive story about what happens when things go right. When things don’t go according to plan, the story starts getting a little more complicated.
Read more “Getting Back to My Roots + A Personal Update”