[Cofounder Update] How We Just Lost $1M + The Hardest Product Decision We’ve Ever Made

Note: This is the story of how we lost $1M right after acquiring Drip and (what feels like) the hardest business decision I’ve ever made.

About two weeks ago, Leadpages officially acquired Drip.

It’s been one of the best decisions we’ve ever made. Period.

And a number of decisions we made post acquisition have also been easy.

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Announcement: Leadpages Has Acquired Drip (Our Favorite Marketing Automation Tool)

Today we’re announcing that we’ve acquired Drip. Drip is a world-class marketing automation and email platform.

If you want the details (well, at least some of them), here’s the full press release. (I was going to assert that we “aqui-partnered with” Drip, but the last thing we all need is another made-up word from the startup world.)

Here’s a peek at Drip’s workflow builder:

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Getting Back to My Roots + A Personal Update

Note: Enrollment is currently closed for my Interactive Offer 2.0 coaching program.

A lot of people don’t know this, but the company that eventually became Leadpages started out selling marketing training and services.

We’re very different these days, and it’s been years since I’ve taught a marketing course. (Even at our annual conference, Converted, I didn’t teach marketing and instead spoke about our future product roadmap.)

Here’s the story of …

How I Became an Entrepreneur (the First Time)

At the age of 15, a friend and I raised $120,000 to start a software company. Around the same time, I left home, moved a few hours away, began my “adult life” and spent every waking hour on that company.

I was too young for that. Way too young.

It’s often easy to tell a cohesive story about what happens when things go right. When things don’t go according to plan, the story starts getting a little more complicated.

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