Quick quiz: say you use Shopify or another ecommerce platform, and you’re running an ad or an email promotion to try to sell a certain collection of products in your online store.
When people click through, where should they wind up?
Now, you could do what many retailers do and send them to your homepage or your online store’s main page. Seems logical enough, since this is where all of your products are available for sale.
But in our experience, this isn’t likely to give you the biggest return on your ad spend.
Instead, the best place your potential customer can land after clicking on a promotion is a hyper-focused and highly relevant landing page—a landing page designed specifically to convert traffic into ecommerce sales.
Now, you can use Leadpages to create landing pages that are ultra-effective and allow customers to buy the products in your Shopify store without leaving your landing page.
Here’s how it works:
Read more “How to Use Shopify and Leadpages Together—with the Help of 3 Brand New Ecommerce Landing Pages”
You could say I learned about event marketing the hard way.
One October when I was 12 years old, I had a great idea: I’d throw the perfect preteen Halloween party. Costumes, orange and black treats, a trip to the local haunted house, scary movies and slumber party to follow. I convinced my mom to let me do it and set about inviting every girl I even sort of considered a friend.
Then the evening arrived—and so did all three of my guests.
More like two and a half, really. One left right after the haunted house.
Now, I’ll admit: I wasn’t the most popular kid in school. But part of my dismal attendance rate came from my total failure as an event marketer. As I recall, my promotional strategy consisted of saying something like, “Hey, I’m throwing a Halloween party next weekend. Can you come?” in the cafeteria about a week ahead of time.
Read more “Draw the Right Crowd to Your Next Event with These Pro Marketing Tips”
When you begin dabbling in digital marketing—or moving beyond the two or three marketing strategies in your comfort zone—you might feel a little lost.
Hopelessly stuck, even.
I’m here to tell you that’s totally normal. Part of the challenge is that digital marketing, like many disciplines, has its very own language. And it certainly doesn’t help anyone out when different marketers speak different dialects.
Before landing at LeadPages, I worked for a marketing agency that exclusively represented law firms, and it took me awhile to learn both the Internet marketing vocabulary and the legal jargon. Soon enough, I caught on—and then I came to LeadPages where, of course, plenty of terms were Greek to me once again.
The good news is, you don’t have to learn everything all at once. In this post, I am going to help you understand one of the most basic (and important) digital marketing concepts that you can use to grow your business online.
Let’s talk squeeze pages.
Read more “What Is a Squeeze Page and How Do I Make One?”
What are the building blocks of a great landing page?
An engaging image. A vivid call-to action button. A compelling value proposition. I could go on—but stop a moment and think about the “building blocks” idea itself.
If someone tells you to go create a new webpage, that might sound a little intimidating. Where do you start? Do you need to have a big, innovative concept to work from? Can we put this off till tomorrow?
But if you think of a landing page as a simple collection of building blocks you combine in order of importance, things become much easier. You focus on making each element as good as it can be while supporting the page’s main call to action.
Stack those building blocks up, and you have a powerful page that comes together as easy as A, B, C.
LeadPages® landing page templates are designed to make this approach a natural one, and you can tell when a landing page creator has taken full advantage of it. That seems to be the case with every one of the best landing pages we saw this month in the LeadPages® community. The marketers behind them have combined a variety of elements that—while each effective on their own—come together to support the page’s call to action in a very striking way.
We want to make it just as simple for you to put together the pieces of a knockout campaign, so we’re giving you 8 of the templates used in this post. Click below to download:
- The Testimonials Sales Page
- The Live Event Page
- The Smart Product Sales Page
- The Free Consultation Page
- The Social Proof Giveaway Page
- The Adwords/PPC 2.0 Landing Page
- The E-Book Landing Page from Pat Flynn
- The Blog Resources Page
Read more “Landing Page Roundup: Our Top 10 Favorite Landing Pages from February–March 2016”