You could say I learned about event marketing the hard way.
One October when I was 12 years old, I had a great idea: I’d throw the perfect preteen Halloween party. Costumes, orange and black treats, a trip to the local haunted house, scary movies and slumber party to follow. I convinced my mom to let me do it and set about inviting every girl I even sort of considered a friend.
Then the evening arrived—and so did all three of my guests.
More like two and a half, really. One left right after the haunted house.
Now, I’ll admit: I wasn’t the most popular kid in school. But part of my dismal attendance rate came from my total failure as an event marketer. As I recall, my promotional strategy consisted of saying something like, “Hey, I’m throwing a Halloween party next weekend. Can you come?” in the cafeteria about a week ahead of time.
Read more “Draw the Right Crowd to Your Next Event with These Pro Marketing Tips”
What are the building blocks of a great landing page?
An engaging image. A vivid call-to action button. A compelling value proposition. I could go on—but stop a moment and think about the “building blocks” idea itself.
If someone tells you to go create a new webpage, that might sound a little intimidating. Where do you start? Do you need to have a big, innovative concept to work from? Can we put this off till tomorrow?
But if you think of a landing page as a simple collection of building blocks you combine in order of importance, things become much easier. You focus on making each element as good as it can be while supporting the page’s main call to action.
Stack those building blocks up, and you have a powerful page that comes together as easy as A, B, C.
LeadPages® landing page templates are designed to make this approach a natural one, and you can tell when a landing page creator has taken full advantage of it. That seems to be the case with every one of the best landing pages we saw this month in the LeadPages® community. The marketers behind them have combined a variety of elements that—while each effective on their own—come together to support the page’s call to action in a very striking way.
We want to make it just as simple for you to put together the pieces of a knockout campaign, so we’re giving you 8 of the templates used in this post. Click below to download:
- The Testimonials Sales Page
- The Live Event Page
- The Smart Product Sales Page
- The Free Consultation Page
- The Social Proof Giveaway Page
- The Adwords/PPC 2.0 Landing Page
- The E-Book Landing Page from Pat Flynn
- The Blog Resources Page
Read more “Landing Page Roundup: Our Top 10 Favorite Landing Pages from February–March 2016”
Have you ever stumbled into an elevator conversation that goes a little like this?
Only other person in elevator: “I love your sweater!”
You: “Oh, thank you!”
Both of you: “…”
It started out so pleasantly, but now you’re at a dead end. Your head was in the clouds, you were caught off guard—and now the pause has been long enough that it seems weird to restart the conversation. When you hear that “ding!”, it’s a relief.
The internet marketing version of this isn’t as awkward, but it can still leave your site visitors thinking: Well, I guess that was that.
Here’s what I mean.
Read more “The Art of the Thank You Page: How to Make Any Confirmation Page Boost Your Business”
I spent the past month house hunting, and somewhere around my 10th showing, I noticed an interesting psychological factor in play.
The houses that impressed me most all had a certain sensibility that flowed through every room, from front porch to backyard. Everything just hung together.
It didn’t really matter whether the owner had made the same choices I would have made—it was enough that everything felt intentional. Trustworthy. Like someone truly cared, and I wouldn’t find any unpleasant surprises when I took a closer look.
The same principle comes into play with landing pages. Maybe it shouldn’t really matter if the look and tone of a landing page changes from section to section. There’s no logical reason that a logo that’s out of joint with the page’s imagery should say anything about the value of the product being advertised.
And yet. Rational or not, a handful of little inconsistencies can be enough to make you feel instinctively that something’s not quite right. Pipes may be dripping in the basement; mice may be running through the walls.
The best landing pages we’ve discovered in the past month are all as welcoming and trust-inspiring as a beautifully staged home. Read on for a brief tour of each one, and my analysis of the elements that make them hang together so well.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from January and February”