- Click here to learn more about LeadPages.
- Click here to learn more about how LeadBoxes work.
- Click here to see a LeadBox in action.
LeadBoxes split test, take 1.
Last December, we at added LeadBoxes to the LeadPages platform and gave it to all of our existing and new customers. Now LeadBoxes can be used to capture email addresses from a sidebar button like this, from a link in a blogpost like this or from a guest post on someone else’s blog like this. In fact, LeadBoxes allows you to make any linkable element on a web page trigger an opt-in box. It’s an amazing lead gen tool and below we’ve linked to a post that explains more about LeadBoxes and what it really does.
Two of the most requested features from users are number one, the ability to add an image to LeadBoxes and number two, from our pro customers who have the ability to do split testing, they wanted to be able to do split testing on LeadBoxes as well. So who are we to say you can’t do that?
Now you can add images to your LeadBoxes and you can also split test your LeadBoxes. The ability to add images to LeadBoxes is available to all LeadPages users. In most cases, the image shows what’s being given away when someone opts in. So for example, if you were giving away a PDF, you could this type of image. If you were giving away a video, you could add this type of image or if you were giving away a couple you could even add this type of image. The possibilities are unlimited.
Now let me show you how to add this image to your LeadBoxes. Find the LeadBox that you want to add the image to or customize a new one. Once you’re done customizing it to your liking, choose form image. Select an existing image or upload a new one. When you’re satisfied with the look of the image on the LeadBox, click okay. Now make sure to save your LeadBox. From there, when we go to the website the LeadBox is published on and we click on it, we’ll see the image that we just added. The second update as I mentioned is LeadBoxes users now have the ability to do split testing with LeadBoxes. Our pro customers have always been able to do split testing with LeadPages but now we’ve added the ability for our pro customers to do split testing with their LeadBoxes as well. This will really let you dig into your metrics to find out how changes you make are performing.
For example, on a recent split test we ran as a company, we saw a relative 50% increase in opt-ins on a LeadBox that had an image versus a LeadBox with no image. So bringing this full circle, here’s how to set up a split test of LeadBoxes with an image and without an image. Either click on create a new AB split test or in the edit window of the LeadBox you’d like to use, click on AB test original. Select add new variation, select from original. Make whatever change you’d like to test and in this case I’m going to remove the picture to test this box with or without the picture and once that’s done, click save.
Now if I go to the page that has this LeadBox on it and I click on it, I’ll see the LeadBox. Now let me refresh my browser then click on it again and you’ll see the different variations coming up with and without the image. But please note here, I’m only seeing the different variations as I refresh because I’ve disabled cookies in my browser so I can show you the different variations as they come up.
To upgrade, first log into LeadPages, go to my account then click billing. Select change subscription and then join LeadPages pro at either the monthly level or the annual level. I recommend the annual level because you save 40% off the monthly rate. Then click here to upgrade to LeadPages pro annual, confirm you want to upgrade and that’s it, your account is now upgraded and you can split test your LeadBoxes.
Before I sign off, have you had any significant split testing results with your LeadBoxes whether it be adding images, changing headline text, changing button texts or color or any other element? If so, we’d love to hear about it in the comments below this video. If you’re not a LeadPages customer and you’d like to use LeadPages, LeadBoxes or LeadLinks, please go to www.LeadPages.net to get LeadPages.
I’m Jeff Wenberg and I hope your day is scrumtrulescent.