Think outside the box.
It’s good advice in plenty of situations. But when you’re building a great web page, it’s usually more effective to think inside the box.
Until we migrate from computers and mobile phones to some kind of virtual reality platform where your web content can explode out of virtual volcanoes or be whispered directly into your audience’s ears . . . boxes are the foundation of your web presence.
And that’s a good thing. Boxes organize. They highlight. They draw readers down the page and help them understand what they’re seeing (and why it’s great).
At least, they do on a well-designed, thoughtfully composed landing page.
The 10 best landing pages we discovered over this past month do many things well, but I’m especially impressed at how well they define and fill the spaces their templates give them to work with. Nothing feels random or out of place on these pages. Visiting them is an enlightening—sometimes even relaxing—experience.
There’s a lot to learn from here, and we’re going to help you put those insights into practice. We’ve put together a free pack of 8 of the templates used by this month’s top entrepreneurs (including a couple of recent additions to our template library). They include:
- Tiered Pricing Page
- Enter to Win Page
- Limited Time Promotion Page 2.0
- Social Proof Giveaway Page
- Basic Squeeze Page (Aligned To The Right)
- Call to Action Page
- Ultimate Guide Landing Page
- Facebook Advertising Landing Page
Download all 8 templates below:
If you’re already a LeadPages® member, you can find every template below in either the standard library or the Marketplace—just look for them under the template names in the headings.
What Stands Out: There’s a spirit of puckish inspiration to David Siteman Garland’s Basic Squeeze Page. In the background image, he appears to have just thought of something amusing that he’s on the verge of sharing with the audience—a good look if you’re trying to get people to download one of your videos. An angular overlay to the right and a translucent logo remove any risk that a page built from a couple of simple boxes could come off like a headshot with a caption.
The tone of the copy is right in line with the lighthearted visual design. “Sometimes bad webinars happen to good people. And I don’t want it to happen to you!” David says, prompting visitors to respond: “Gimme My Video.”
What Stands Out: Digital agency Seamgen repurposes the Ultimate Guide Landing Page to house all the key details of a pro bono event for nonprofits, CreateAthon. It instantly catches attention with the header box: sharp logos, snazzy overlay, subtle photography of happy people in the background.
Because the page is designed primarily to convey information and make the application easy to find, Seamgen doesn’t add any extra clutter to the rest of the page. Clear explanatory text, a concise company bio box, and a vivid button fill the rest of the page while floating social share buttons make it easy for nonprofits to spread the word to others.
3. Get a Real Estate Life – Facebook Advertising Landing Page
What Stands Out: I love the balance of efficiency and detail in the way Get a Real Estate Life uses the Facebook Advertising Landing Page template. The black, white, and red color scheme instantly communicates focus, though a playful logo keeps things from seeming too intense.
The box below wisely contents itself with presenting “just a sample of the topics” visitors will find at this real-estate conference with quick and intriguing bullets. Similarly, it devotes a chunk of real estate to the keynote speaker while mentioning other guest speakers below more quickly to save space. The entire page makes clear that a businesslike web presence doesn’t have to be the least bit dull.
4. Quanisha Smith – Social Proof Giveaway Page
What Stands Out: Leadership coach Quanisha Smith’s commitment to her plummy color scheme extends even to her social proof—check out how, instead of rendering press logos in standard gray, she’s tinted them a subtle shade of purple. When a page’s top bar is this well-considered, you know there’s more good stuff to come.
There’s further social proof in Quanisha’s headline, which invites readers to join 1,500 other Black women in becoming leaders. The first step? Downloading a free guide, depicted by a gorgeous cover image that wouldn’t look out of place on a bookstore shelf. She breaks from her color palette only when she needs to add emphasis to her bullet points, and, of course, her call-to-action button.
5. Pat Flynn – “Fit Book” Fitness Landing Page by Markeazy
What Stands Out: Pat Flynn has building an audience down to a science (which he shared with us in an interview right before his appearance at our Converted conference this fall). The basics: create spectacularly useful content and promote it well, often via landing pages like this one.
The template was originally designed as a Fitness Landing Page, and Pat’s version retains a sort of athletic energy. Red and white text pops against a black background, which subtly shifts in texture between sections to break up the page. The copy, too, is full of adrenaline, with exclamation points bouncing off the page and an enthusiastic thank-you message directly from Pat.
6. Sweet Potato Soul – Limited Time Promotion Page 2.0
What Stands Out: To get people into her Holiday Vegan Blueprint program before the holidays, Sweet Potato Soul’s Jenné Claiborne smartly used the Limited Time Promotion Page 2.0 template. One key feature: a prominent countdown timer to stir up extra urgency.
Beyond that, she’s made this page thoroughly her own. It’s packed with rich photography and benefit-heavy copy that, because of the disciplined layout, never becomes crowded. (In fact, it’s long enough that I’m only showing about 2/3 of it here.)
Make sure to click through to the actual landing page below to watch Jenné’s video. It’s everything a landing-page video should be: warm, direct, enticing, and just a couple of minutes long.
7. The VA Handbook – Flat UI Advanced Minisite by Eric Lingbeek
What Stands Out: On her “About” page, Joanne Munro of The VA Handbook relates that when she began looking for resources on becoming a virtual assistant, “Most of the sites were corporate navy, dryer than the Sahara, had cartoon secretaries all over the place or they looked like the personal blog of a 14 year old girl.”
This page for one of her courses is the antidote to all of that. Its bright color scheme and animated video are chipper without being cutesy, and the Flat UI Advanced Minisite template she uses boasts a cool floating header bar and angular section dividers to keep things orderly but not boxy. Her checklist breakdown of the course contents evinces exactly the talent for elegant organization you’d expect from a successful VA.
8. RunCamp – Tiered Pricing Page
What Stands Out: A group of dedicated runners in RunCamp T-shirts moving toward their destination: what better image could you ask for to lend legitimacy to a running camp? This Tiered Pricing Page chooses its photos carefully to add punch to a page that’s otherwise all about breaking down different training packages.
Similarly, in the testimonials section, RunCamp chooses just one very strong testimonial to highlight rather than dilute its impact with other just-okay quotes. It’s an approach that works well for any page with lots of important details to get across: use other elements to accent, not dominate.
What Stands Out: 20 Dishes discovered something about our Enter to Win contest page template: it can double as an excellent webinar registration page. The prominent countdown timer and call-to-action button work strongly in its favor, as do the built-in social sharing sections.
There’s a lot of value stuffed into the rest of this short page. Strategically bolded and bulleted text highlights the insights on offer, and the design is a buffet of visual delights. You might think about bringing a detailed photo background, detailed main image, and colorful logo all together could become too busy, but this page is about Thanksgiving, after all. You want the table to be full.
What Stands Out: Ivoreez makes a stunning header image from a lot of little boxes: photos of people of all ages enjoying music, united by a wash of shifting color. There are more visual treats as you scroll down this Call to Action Page, including a whimsical photo of the company’s founder and cheerful icons.
In fact, founder Jenny Rodriguez never actually has to show her product in order to build interest. The combination of attractive branding, clear “how does it work?” text, and tons of emotional appeal from copy that leans on the common frustrations of learning an instrument are enough. Anyone who has trouble making their product look good in photos should take notes from Ivoreez.
Need Some More Inspiration?
If you want to use some of the techniques we’ve collected here, we’re making it easy by giving away 8 of the templates in this roundup. Click below for a free download:
If you’re already a LeadPages® member, these templates are ready and waiting for you in your account—just look for the template names listed in the post. If you’re not a LeadPages® member, you will need to do a little coding or hand the files over to your web developer in order to customize these pages and publish them to your website.
What Have You Created Lately?
To all of the marketers and entrepreneurs featured in this month’s roundup, thanks for your great work! Before you go, I’d love to hear about your landing pages, whether they’re works in progress or have been released into the wild.
If you’ve got a landing page you’d like to share, please add the link and some information about the page and why you’re excited about it to the comments section below. Perhaps your landing page will end up in a future roundup!