“So, how do you choose the pages that make it into your landing page roundups?”
Someone asked me that a few weeks ago, and I had to admit: it’s pretty unscientific.
Not that we try to pretend otherwise. The title itself notes that these are simply our favorite pages—the most appealing, innovative, and engaging landing pages the Leadpages team has discovered in the past month.
But this month, things are a little different. That’s because one of our business analysts put together a neat script that automatically tells us which landing pages are getting the highest conversion rates, week by week, right in our Slack channel. (We’re talking conversion rates north of 60%, in many cases.) Which means that now we have a way to continually pull some of the best-performing pages of the month into our monthly roundups.
I felt like a kid in a high-tech candy store when I saw that.
Once I started to actually explore those best-of-the-best-converting landing pages, I was struck by something else: from the copy through the imagery, many of these pages were remarkably straightforward.
They may or may not have had any professional copywriting or design talent behind them, but although these pages were plenty polished, you wouldn’t say they were doing anything fancy.
In fact, the same thing goes for many of the other landing pages that impressed us here on the marketing team this month. And that’s encouraging. If you’re staring down a deadline and can’t find a clever new way to present your offer, don’t worry: just follow these pages’ example and get straight to the point.
To help you follow these examples as easily as possible, we’re giving away three of the landing page templates seen in this post. (The rest were created from scratch or heavily customized using the drag-and-drop builder, so you’ll have to try Leadpages to achieve a similar effect.) Click below to download:
- The Smart Product Sales Page
- The Event Series Landing Page
- The Enterprise Lead Gen Page
If you already use Leadpages, you can find and use these templates by searching the template library. If you don’t, you’ll need to do enough coding to modify the files for your business (or just hand them to whoever handles your website).
Check out what this month’s top landing page creators have built below.
1. Your First 10,000 Readers – Custom Drag & Drop Page
What Stands Out: This page from Nick Stephenson of Your First 10,000 Readers rewards close study. Every section is laser-focused on conversion—which definitely helps when you’re selling a system for helping people sell their books.
In the first section, Nick makes his primary claim: he’ll teach you to find your first 10,000 readers using “the exact system I used to grow my business from $0 to over $1,000,000 in 24 months.” Later, he reinforces that claim in a breakdown of the three-video series, cleverly illustrated with clickable-seeming video stills.
Then there’s the social proof: two testimonials from New York Times bestselling authors. Not everyone reads testimonials closely, so Nick smartly calls out the highlights—“tripled her platform” and “record indie launch”—for skimmers.
2. FroKnowsPhoto – Custom Drag & Drop Page
What Stands Out: Contest pages are routinely among the highest-converting landing pages we see, so it’s no surprise that we found this page from FroKnowsPhoto near the top of our conversion-rate ranking this month. There’s nothing subtle about this page, but it all hangs together thanks to simple, bold design—starting with the attention-grabbing countdown timer banner at the top of the page.
Like the first entry on this list, this landing page doesn’t hesitate to repeat its key points at the right moment. Think of your main value statements the same way you think about call-to-action buttons: you want them to pop up wherever your visitors might be ready to take action.
3. GrapeCity – Smart Product Sales Page
What Stands Out: I’m not a developer, so I won’t pretend to be able to assess the offer this Smart Product Sales Page is making. What I do know is that it’s a remarkably slick-looking page that conveys both urgency and trustworthiness throughout.
Also impressive: what they’ve done with the background image up top. By first creating a complex product image and then overlaying simple text, the page creators have assembled a hero section that looks totally custom-coded.
4. Panta Rei – Custom Drag & Drop Page
What Stands Out: This high-converting page comes to us from Slovenia, and it entices visitors with a simple headline: “How do you create a successful ecommerce business from scratch?” Although it’s a short page, it packs value statements and proof points into just about every corner, making visitors hungry for the answer.
While there’s usually not much more than a logo and some navigation links in a header bar, Panta Rei takes advantage of this space to clarify exactly what’s on offer: a free online course. A triptych of photos acts almost like a comic strip, showcasing the ecommerce ordering process through visuals alone.
The bullet points are packed with compelling numbers demonstrating the results the course presenters have achieved in their own businesses. The use of color to highlight the most important bullet is an especially nice touch.
5. Your LoveLife Blueprint – Custom Drag & Drop Page
What Stands Out: Relationship coach Jodi Pirlot pours her heart and soul into this long-form landing page in order to fill a retreat that can accommodate only seven guests. But for a high-value package, the effort is likely worth it—especially if she’s established a format that she can repurpose again and again.
If that’s the plan, this is a very nice model. A distinctive lavender color palette ties the page’s many kinds of content together, working with other soft-edged design choices like the “handwritten” button copy and the flowers used as bullet points. And the central sales letter opens up about the creator’s experience in a way that inspires visitors to take up her tag line’s instruction to “get real about the relationship you want.”
6. Indie Rock Inc – Custom Drag & Drop Page
What Stands Out: With one headline, this page defines its target audience and draws them in: Indie Rock Inc is “the studio you wish you had on your last record,” speaking to experienced musicians who are ready for a step up. And while the page serves as an excellent entry point for anyone encountering this business, it also invites newcomers to opt into a list and receive a guide to asking engineers the right questions.
Later, the page showcases another neat call to action: the ability to schedule a studio tour. Studio photos, tech specs, pricing, and staff bios fill out the rest of the page, making for a well-rounded and welcoming minisite page.
7. Audio Empowerment – Custom Drag & Drop Page
What Stands Out: I’ve never seen a page quite like this one from Audio Empowerment, but I wasn’t surprised to see it turn up on this month’s list of highest-converting landing pages. It relies on a bit of a fake-out: the promised product—three relaxing soundscapes—is right there in the background, and the only thing between you and a soothing aural vacation is the opt-in form. The minimal copy contributes to the tantalizing effect by focusing on the word “instant.”
If you’d like to try this tactic, simply screenshot the page that delivers your bonus (or your lead magnet itself) and use it as your background image. Add a translucent color overlay to put a focus on the call to action and enhance the impression that your lead magnet is just barely out of reach.
8. Bryetta Calloway – Event Series Landing Page
What Stands Out: Bryetta Calloway gives this Event Series Landing Page a striking look that fits with this “event empowering Christian Creatives to innovate and create.” Instead of dramatically changing the page design, Bryetta simply adds her own touches with additional colors, images, and a video.
She’s also a master of stunning Leadboxes. Check out what appears when you click “Partner with Me:”
9. Abundance Practice-Building – Enterprise Lead Gen Page
What Stands Out: There’s a plucky, reassuring feel to this Enterprise Lead Gen Page, one of our most-used templates. Allison Puryear of Abundance Practice-Building makes it her own with her use of color and a serif headline font that works nicely with her logo.
But what I love most about this page is the copy, which ditches vague inspirational language for a bit of sass and humor. I’d recommend clicking through to read her full set of bullet points, which promise to provide benefits such as “scripts so you don’t sound like a freakshow when your first few clients call” and bonus material to help you “therapize your absolute best.”
10. Love Serve Remember Foundation – Custom Drag & Drop Page
What Stands Out: This high-converting page has a graceful aura about it that suits the spiritual subject matter. It contains plenty of information, but it’s all tied together inside one larger content container floating over a beautiful (but non-distracting) textured background image.
Also noteworthy is the way the organizers have positioned this event. Rather than present this material as a webinar or a video series, they call it “a free 3-day online retreat,” enhancing its sense of value and encouraging registrants to devote real time and attention to absorbing the content, with the promise of life-changing insights.
Need Some More Inspiration?
If you’d like to try some of the landing page techniques in this roundup, you can grab three of the landing page templates listed in this roundup—for free. Click below to download the entire pack:
If you’re already a Leadpages member, these templates are ready and waiting for you in your account—just use the search bar to look for the template names listed in the post. If you’re not a Leadpages member, you will need to do a little coding or hand the files over to your web developer in order to customize these pages and publish them to your website.
What Have You Created Lately?
To all of the marketers and entrepreneurs featured in this month’s roundup, thanks for your great work! Before you go, I’d love to hear about your landing pages, whether they’re works in progress or have been released into the wild.
If you’ve got a landing page you’d like to share, please add the link and some information about the page and why you’re excited about it to the comments section below. Perhaps your landing page will end up in a future roundup!