Landing Page Roundup: Our Top 10 Favorite Landing Pages from June–July


The best landing pages we found this month get kind of personal.

In some cases, that means building the page around one major personality—an approach that makes tons of sense if you’re promoting a live event or a webinar.

In others, you won’t find a big picture of a smiling expert. Instead, the person at the center of the page is you. These pages use warm, empathetic copy (among other elements) to communicate that they’re there to solve your particular problems and enrich your individual life.

I’m guessing that even if you’ve created lots of pages by now, you’ll still find a few new tricks here that you can borrow to start connecting with more leads. To make that easier, we’re giving you a bundle of seven templates used to create these pages—download them free below right now, then read on to this month’s batch of winners . . .

Click Here to Download These Templates

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

1. Keller Media – Facebook Advertising Landing Page


What Stands Out: Keller Media uses the Facebook Advertising Landing Page as a study in the power of imagery—just look at that background photo. What writer wouldn’t like to have their book join the volumes on those shelves? (Additional question: can I curl up inside this landing page right now, please?)

But there are also plenty of brains behind this page’s beauty. In the next section we meet the host of the publishing workshop (whose outfit perfectly matches the page’s color scheme) with a first person introduction and some personable bullet points. And at every turn, the copy doesn’t stop at saying what will happen at the workshop. It puts the focus on your aspirations, your writing, and your success.

Read through Keller Media’s page here.

2. Jeremy Cyrier – Coaching Theme Template

Coaching Theme

What Stands Out: If you’re offering coaching services, it’s key to give potential clients a sense of your personal style—and that’s just what the Coaching Theme is designed to do. Jeremy Cyrier has filled it with strong copy and a photo that’s fully professional but also warm and human (see the smile, the outdoor setting, and the tie).

There are some other important people on this page besides Jeremy and the prospects he’s addressing. The page wraps up with four testimonials that balance praise with convincing detail specific to the business—plus photos of the testimonial givers. Their happy, trustable faces form a persuasive picture of the value of Jeremy’s business.

Consult Jeremy’s page here.

3. Daniel Hall – Co-Hosted Webinar Registration 2.0 Template


What Stands Out: This Co-Hosted Webinar Registration 2.0 page doesn’t go over the top in focusing on this photography webinar’s hosts, but it does use a couple of elements effectively. The template is specifically made for webinars with more than one host, and this page takes advantage of that by including friendly-looking photos of both presenters.

Most of the copy discusses what you’ll learn in the webinar, but the “warning” box at the bottom helps build a sense of authority and even familiarity with the hosts: “If you’ve ever been on a webinar with Tony Laidig or myself, you know that we hold nothing back,” it promises. On a page that’s so streamlined, it’s useful to introduce a few elements of personality like this.

Click to get the full picture.

4. Foundr Magazine – “Double Opt-In” Confirmation Page


What Stands Out: Thank you pages are routinely underappreciated. They’re friendly—and even quite powerful—but they’re always standing behind someone else in the landing-page family photos.

But you shouldn’t neglect them just because you don’t see them until you’ve opted in. This nicely designed “Double Opt-In” Confirmation Page from Foundr Magazine appears after someone opts in for an exclusive interview with Richard Branson. The ultra-friendly tone—“Hang on! Just one thing left to do!”—is built into the default copy, and I suspect it makes people more likely to follow through on the two-step process they need to complete to access the lead magnet. Meanwhile, a large, attractive logo at the top communicates authority and lets leads know they’re in the right place while harmonizing with the page’s chipper vibe.

Step over to this page here.

5. Big Tree Income – Vibrant Sales Page


What Stands Out: On her Vibrant Sales Page, Kelly McCausey of Big Tree Income communicates that she’s right there with her clients at every step of their journey toward entrepreneurship. She confesses that she started off with only a few basic skills herself and struggled with the temptations of get-rich-quick schemes before finding the successful philosophies she now shares with others.

It’s all very humanizing, and so is the charmingly narrated slideshow-style video to the left. Kelly further inspires visitors to apply her insights to their own life with headlines such as “Create Your Big Future!” and a call-to-action button reading “I’m ready, Kelly, tell me everything!”

Click to see this lively page for yourself.

6. Classical Drawing Academy – Photo Background Template


What Stands Out: In the artistic hands of the Classical Drawing Academy, the Photo Background page becomes a sketchbook-background page. Behind the text, a soulful and masterful drawing of a woman’s face meets the viewer’s gaze, suggesting the kind of work you might produce if you take this course.

But the most important person here is staring at the screen. The headline promises a system that’s going to meet you wherever you’re at and help you “Reach Your Highest Potential as an Artist.” And the whole page evinces an eye for design that you’d hope to find when you’re looking for a visual-arts academy.

Click to get drawn into this page.

7. Live a Fast Life – Social Share Thank You Page


What Stands Out: This Social Share Thank You Page takes a topic that could be a bit unpleasant—a guide to harmful chemicals in your home—and makes it seem like an occasion for happy times with friends.

The imagery and copy emphasize the state of mind you’ll have after you follow the lead magnet’s recommendations (note the feet swinging cheerfully out the passenger window up top). And why wouldn’t you want to spread the mood around? Big social share buttons let you do just that, and a photo and message from the author tell you exactly why you should click them: “Now your friends can start detoxifying their homes too!”

Take a closer look at the ingredients of this page.

8. Dan Prosser – E-Book Landing Page from Pat Flynn


What Stands Out: This page makes excellent use of the E-Book Landing Page from Pat Flynn, a template that’s ideal for marketing a long content resource built on the author’s deep expertise. A diverse group of credentialed readers testify to the book’s value before we hear from author Dan Prosser himself in a video.

After a closer look at the book’s contents, it’s back to Dan with a first-person narrative message to the reader. The effect is of a conversation with the author that visitors will want to continue by ordering the book.

Click to read this page from cover to cover.

9. Lorna Jane – Basic Squeeze Page


What Stands Out: Wellness-focused athletic-wear company Lorna Jane uses this Basic Squeeze Page as a custom Facebook tab, finding fans right where they’re hanging out. It promises to “help you kick your sugar craving to the curb for good!”

Impressively, the page makes this look appealing instead of restrictive. Fun colors and a headline exhorting visitors to “Move. Nourish. Believe.” add energy to the page, though the most compelling element may be the background photo: what appears to be a tray of brownies decorated by flower petals. Even if you’re not interested in giving up sugar, you might click just to find out how to bake something like that.

Take a taste of this page here.

10. Tactick – E-Commerce Catalog Page


What Stands Out: This page connects to visitors simply by anticipating a real need and fulfilling it. Task-management app Tactick cleverly repurposes the E-Commerce Catalog Page as a visual tutorial page that shows new or potential users how easy it is to install the app on an iPhone.

And with the help of large screenshots and clear instructions, it looks very easy indeed. The rest of the copy on the page keeps that easy, friendly feel with casual language such as “You’re all set!” and “Drop us a line.”

Click to take viewing this page off your to-do list.

Need Some More Inspiration?

If you want to use some of the techniques we’ve collected here, we’re making it easy by giving away 7 of the templates in this roundup (some of them only recently released). Click below to get them:

Click Here to Download These Templates

If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.

If you’re already a LeadPages® member, these templates are ready and waiting for you in your account—just look for the template names listed in the post. If you’re not a LeadPages® member, you will need to code, or hire someone to code, in order to customize these pages and publish them to your website.

What Have You Created Lately?

To all of the marketers and entrepreneurs featured in this month’s roundup, thanks for your great work! Before you go, I’d love to hear about your landing pages, whether they’re works in progress or have been released into the wild.

If you’ve got a landing page you’d like to share, please add the link and some information about the page and why you’re excited about it to the comments section below. Perhaps your landing page will end up in a future roundup!

  • Oooh FUN to see my Big Tree Income page on the list! I have received really good feedback on those video pages 🙂 Thanks for making it easy!

    • Daphne Sidor

      Really great work, Kelly. (One other thing I love about your page: that awesome tree logo!)

    • kellermediainc

      Nice work, Kelly. This is a beautiful, clean, easy to read page.

    • drivenmavens

      Gotta say your page rocks! Especially the impact of the tree image and the strong “roots” makes for a pretty powerful narrative.

  • Lee Shadle

    These are some awesome landing pages, I must say! I’m really excited to see that #6 on the list by the Classical Drawing Academy uses our Photo Background template! Here’s a link to the template in the marketplace:

    • Daphne Sidor

      Always cool to see people using new Marketplace templates! I foresee this one especially getting tons of use—super simple, super beautiful.

    • kellermediainc

      Yes, it’s really a beautiful page you created! Bravo!

  • kellermediainc

    Just tickled pink to see my page in Spot #1, Daphne! These other pages are excellent – so it’s a real honor to be noticed beside them. I posted the link to your article and have been hearing congratulations from clients all day. I’m so pleased with how easy it is to learn LeadPages; how much support you offer (BobTheTeacher, Chat support, etc.); and the exciting and constantly updating template selection. Thank you for featuring my page! It was the highlight of the month so far!

    • Daphne Sidor

      😀 Terrific work, Wendy, and I’m so glad to hear that you’ve been making great use of so many of our features!

  • drivenmavens

    These pages are terrific. I had completed my product page a few weeks ago using the template shown in number 8. Lead pages is fantastic….when it comes to editing but I do have some suggested improvements that would help avoid having to hire a developer to modify the page. It would be highly value add if the templates allow for adding additional content…or to be able to add an extra testimonial, pictures, or another buy button to be able to test. Just like you are able to hide certain content you do not need, you should have the option to “add” additional content. So for my pages, I would like to have more than 3 testimonials. The same goes for other page templates where only 1 quote is allowed for that particular template. Is this something that can be done for the future? Thanks for such a great product!

    • Daphne Sidor

      Wow, love that page! Spectacular work—thanks for sharing, and thanks for the feedback. I can’t get into specifics right now (sorry!), but I think you’re really going to like some of the future developments we have in store. Stay tuned . . .

      • drivenmavens

        Daphne, Thanks for the encouraging feedback and very excited about the new features coming. Hopefully it will address some of the issues I was mentioning before but I am sure you folks will have some great features planned ahead. I’ll keep on the lookout for my email updates from LeadPages. Thanks again!

  • Thanks Daphne, This was a perfect roundup. Was very useful 🙂

    • Daphne Sidor

      Glad you found it useful, Mike—thanks for reading!