Friendly. Inspiring. Whimsical. Impressive.
No landing page can—or should—be all things to all visitors. Instead, the best landing pages use copy, design, and imagery to create a highly specific mood that springs from their brand and enhances their offer.
These 10 landing pages we loved last month are wildly different in terms of style and tone. But each one has the discipline to stick closely to the unified image its creator wants to project. As a result, these pages are extremely easy to follow—and once you’ve taken in the offer, they make it easy to commit.
Fortunately, creating a highly focused and branded page doesn’t require starting from scratch. Landing page builders like Leadpages make it easy to begin with a proven template and quickly update the design and copy to match your brand and offer.
If you’re looking for a place to start, we’re giving away free copies of three of the page templates in these posts, which you can edit and host on your site. Click below for your free template pack, which includes:
- The Home Value Opt-in Page
- The Smart Product Sales Page
- The Product Launch Page
If you already use Leadpages, you can find and use these templates by searching the template library. If you don’t, you’ll need to do enough coding to modify the files for your business (or hand them over to your developer).
Read on to break down 10 of this month’s best landing pages.
1. The Hitting Vault – Free Ebook Opt-in Page
What Stands Out: With contrasting colors, a cool book-cover image, and typographical elements (italics, arrows) that communicate forward motion, this Free Ebook Opt-in Page is action-packed. This guide helps athletes develop a better hitting-practice routine, but the offer smartly keeps the focus on the results: playing better on game day.
In the hero section of the page, bullets cover lots of ground by giving intriguing snapshots of the guide’s contents. And if visitors still need an extra nudge when they reach the bottom, they’ll find two testimonials from a coach and a player who’ve used the system.
2. Kathryn Calhoun – Custom Drag & Drop Page
What Stands Out: When Kathryn Calhoun decided to launch her “30 Days, 3 New Clients” telesummit, she found that she didn’t need many tools to pull it off. “I am using Leadpages for everything: the VIP upgrade sales page, the event schedule page, even the interview replays,” she said while preparations were still underway. And now that the event’s over, she’s repurposed this page to build her list with summit-related freebies.
Kathryn’s event boasted 20 speakers, but her central, achievable premise avoids overwhelming people: take 30 days and get your next 3 clients. It’s a smart branding move. So is her page design, which pulls its accent colors from her logo and sets itself apart with a striking but still readable headline font.
3. The reThink Group, Inc. – Drag & Drop Eventbrite Event Page
What Stands Out: A conference for youth pastors builds very early interest with this striking Eventbrite Event Page. What’s there to say about an event seven months in advance? Quite a bit, actually. Although the organizers don’t have a schedule or speaker list to share, they do a good job communicating the spirit of the conference in the middle section.
That section contains plenty of content, but it never feels dense or chaotic. The creators have taken a magazine-like approach to layout, breaking things up with different text styles and images. Meanwhile, a simple color palette pulled from the hero image ties everything together.
4. Justin Katz – Drag & Drop Parent Blog Sales Page
What Stands Out: Photographer Justin Katz uses Facebook ads to drive traffic to this ultra-long-form sales page (click below to see the whole thing). All this content might be overkill if the offer were aimed at Justin’s existing list, but for cold traffic, it can make sense to take a thorough approach. And he still makes it easy for visitors to skim and skip around.
From the start, Justin does an excellent job meeting newcomers where they are. He’s promoting an SEO course, but the headline—”Grow your photography website traffic from Google by 350%”—doesn’t call it that. Even photographers who don’t know what SEO stands for yet need more web traffic and can benefit from this course. By focusing on the benefits of what he’s teaching, Justin gets even total newbies excited about the topic and ready to sign up.
5. Panasonic – Custom Drag & Drop Page
What Stands Out: There are plenty of software solutions out there designed to help businesses get job applicants. This page from Panasonic makes a pretty good argument that the best tool for the job might be a landing page builder instead. A tool like Leadpages allows you to promote new openings quickly with minimal technical know-how, but also lets you add all kinds of multimedia content to attract people to your open role.
The company leads with an inspiring video laid over a gorgeous background photo to get applicants excited about Panasonic’s mission. The rest of the page gives the essentials about the job (which involves manufacturing batteries for Teslas), plus a few bullet points each on the job duties and key benefits. It’s a much more compelling way to recruit than simply sending applicants to the no-frills Taleo listing.
6. Jamie Dana – Home Value Opt-in Page
What Stands Out: Jamie Dana expanded the Home Value Opt-in Page template to create an appealing webinar page aimed at hair stylists who want to master Instagram. Her clever background image makes it look easy: pick up your smartphone, snap a photo of your work, and Jamie will teach you all the rest.
The copy makes the class content sound ultra-valuable, too. Jamie packages her material into bullets like “What three elements you need to have on your page so that clients can and will book with you” and “My secret ‘5*3 method’ I used to double my Instagram following and fill up my books with my dream clients.”
7. SMART Body Project – Big Bold Drag & Drop Opt-In Page
What Stands Out: Some successful pages go for relatability. Others, like this Big Bold Opt-In Page, aim for sheer aspiration. Chiseled models photographed in gleaming black and white demonstrate the best-case outcome of SMART Body Project’s fitness program. That said, the creators aren’t going for intimidation: an FAQ section at the bottom clarifies that their workouts are fit for any fitness level.
If you’re looking to move beyond the standard “Click Here” calls to action, this page has plenty of inspiration. Nearly every CTA button has a different (but always natural-feeling) directive, from “Transform Me” to “I Want This” to “Start Week 1.”
8. Danielle Zeigler – Smart Product Sales Page
What Stands Out: Another niche, another sharp SEO-training page—this one a scaled-down version of the Smart Product Sales Page template from wellness entrepreneur and educator Danielle Ziegler. Soft floral imagery makes the topic seem anything but abstruse, and rather than simply focusing on traffic gains, Danielle speaks to her audience’s concerns by highlighting the quality of clients they can attract with this approach.
A pitch-perfect testimonial asserts that it works. In one brief section, we get:
- An appealing but fairly casual photo of the happy client
- Specific real-world result (earning $25,000 and tripling web traffic)
- Specific time frames to contextualize the results (the first half of 2016; just under three months)
- Enthusiastic but believable praise (“Danielle is my SEO secret weapon”)
- The client’s full name and profession
The next time you’re rounding up testimonials for your business, try to check every item on this list.
9. Tony Polecastro – Product Launch Page
What Stands Out: This Product Launch Page by guitar instructor Tony Polecastro follows a well-tested formula popularized by launch guru Jeff Walker. It isn’t a lead-capture page. It’s actually a content-delivery page, containing one of three video lessons that lead up to a sale. Along the way, subscribers can download worksheets and communicate in the Facebook-powered comments section—which you can see they have.
A page like this doesn’t need much more than the featured video, but Tony’s design choices prepare visitors to expect a polished, professional product. Matching color overlays on the header bar and video thumbnail are an especially nice touch.
10. Christine Nishiyama – Custom Drag & Drop Page
What Stands Out: On this page offering to help artists define their style, Christine Nishiyama of Might Could Studios shows that she’s got her own style down pat, and it’s adorable. She links to this page in the header bar of her website and makes sure to carry through the color scheme and hand-drawn aesthetic. You may or may not have Christine’s artistic chops, but if you’ve got a cool-looking lead magnet, go ahead and show off a few pages as she does here.
This page is delightful on its own, but Christine adds a cherry on top by tossing in a bonus comic-making guide. This page positions her site as a source of fun, free, unexpected things—and who wouldn’t want to get on her list for more of that?
Need Some More Inspiration?
If you’d like to try some of the techniques from this roundup, you can grabthree of the landing page templates listed in this roundup for free. Click below to download the entire pack:
If you’re already a Leadpages member, these templates (plus the drag-and-drop only templates shown in the post) are ready and waiting for you in your account. Just use the search bar to look for the template names listed in the post.
If you’re not a Leadpages member, you will need to do a little coding or hand the files over to your web developer in order to customize these pages and publish them to your website.
What Have You Created Lately?
To all of the marketers and entrepreneurs featured in this month’s roundup, thanks for your great work! Before you go, I’d love to hear about your landing pages, whether they’re works in progress or have been released into the wild.
If you’ve got a landing page you’d like to share, please add the link and some information about the page and why you’re excited about it to the comments section below. Perhaps your landing page will end up in a future roundup!