Landing pages get a lot of their punch from their sense of focus.
Peel away elaborate navigation menus, distracting widgets, and all the stuff that just has to be there on a standard webpage—and you’re often left with a clearer, more powerful message. For visitors, that often leads to a quicker decision.
But if the best individual landing pages often do just one thing, landing pages as a category can do… well, all sorts of things.
They don’t only capture leads (though they do an excellent job of that).
They can also drum up clients, promote events, celebrate milestones, fill up wait lists, book appointments, maybe even replace your business card.
And that’s just a handful of interesting uses the landing page creators in this month’s roundup have discovered.
Read on to see what they’ve built and expand your own ideas about what a landing page can do.
If you get really inspired, we’re also giving away free copies of three of the page templates in these posts, so you can edit them and host them on your site. Click below for your free template pack, which includes:
- The Our Services Opt-in Page
- The Modern Webinar Page
- The Thank You/Webinar Page
If you already use Leadpages, you can find and use these templates by searching the template library. If you don’t, you’ll need to do enough coding to modify the files for your business (or hand them over to your developer).
Now, here are our favorite pages of the past month.
1. Metacake – Our Services Opt-in Page
What Stands Out: Metacake isn’t your standard marketing agency. They bill themselves as “a full-service growth team,” and one of the services they offer is building Shopify Plus stores for clients. It’s the kind of specialized service that could easily get lost on a standard services page, but give it a landing page of its own, and prospective clients can clearly see the benefits.
Click through to Metacake’s homepage and you’ll see how expertly they’ve matched the landing page to their overall branding. Equally impressive is the page content. The centerpiece is a trio of miniature case studies that show off the Shopify Plus stores Metacake has built for past clients alongside notes on their conversion-focused approach.
2. How to Vegan – Drag & Drop Free Ebook Opt-in Page
What Stands Out: Need a reason to run your next contest or promotion? Take a tip from How to Vegan and turn to your audience. If your email list, social following, or customer count has recently crossed a certain threshold, you can parlay that social proof into a high-converting promotion.
Page creator Kristen Emily keeps her landing page as simple and lightweight as her contest. The headline takes care of the concept and builds excitement, and a few more lines of copy cover the prize. The rest of the page is filled by a lovely ebook-cover image. When it’s this easy to whip up a landing page, you might find yourself inspired to run a new contest every month (or maybe even every week).
3. Kirsten Oliphant – Drag & Drop Parent Blog Sales Page
What Stands Out: We discovered this virtual summit page a few months late, but it’s so lovely we couldn’t help but include it in July’s roundup. While the citrusy color scheme and distinctive design choices are striking, I might be even more impressed by how Kirsten Oliphant juggles her content.
In less confident hands, the lineup of 30+ different speakers and sessions could become pretty unwieldy. Kirsten solves that problem by paring her copy down to just a handful of short paragraphs that each pack a punch. She sums up her core value proposition like this: “Join a group of whip-smart bloggers and social media experts for over 30 actionable sessions you can watch in your pajamas. FOR FREE.”
Then, all she has to do is list her presenters, where they come from, and their topics; give a little background on her and her cohost (complete with shark hoodie headshot); and explain the event format via a concise FAQ. With a landing page like this, it’s easy to believe that the event will also deliver a lot of value in a little time.
4. Marketing Mentors – Modern Webinar Page
What Stands Out: Marketing Mentors uses the modified Modern Webinar Page template as a welcome page for their blog, capturing subscribers by offering a pair of resources on building a million-dollar coaching business. That’s such an instantly appealing topic that there’s no need to go into too much detail: the benefits are all contained in the headline and a couple of metrics-centric testimonials.
Marketing Mentors is run by strategist and coach Adam Urbanski, whose photo appears in the header. If you’re thinking about taking or updating your headshots soon, you may want to consider a widescreen format like Adam’s. The image proportions and the black-and-white coloring let Adam keep the focus on the headline but still welcome visitors with a smile.
5. The Entrepreneurs Unconvention – Drag & Drop Eventbrite Event Page
What Stands Out: The Entrepreneurs Unconvention goes all in on social proof with this event page. First, there’s the background image: an auditorium packed with people at a previous event, backing up the headline’s claim that this is Australia’s largest event for entrepreneurs. And right below that, we learn that Entrepreneur considers it one of the top three entrepreneur-focused events in the world. Later, a trio of testimonials and a slew of press coverage logos add to the effect.
Ready to buy your ticket? Not so fast: they’re not on sale quite yet. The Entrepreneurs’ Unconvention is using this landing page to build an early-interest list they can alert when tickets do go on sale (with a special two-for-one offer to those who join). The opt-in form is pretty spiffy, too. Clicking on the buttons lets you zip down the page to the form at the bottom. If you’re interested in trying this for yourself, all you need to do is use the Link to Section option in Leadpages.
6. Tanya Smith – Thank You/Webinar Page
What Stands Out: Tanya Smith repurposes the Thank You/Webinar Page template to segment her clients and help prepare for coaching calls. She shared an inside look at the mechanics in the Leadpages Facebook community last month: “When my VIP clients schedule time with me through Acuity, I use this Leadpage to direct them to a Call Strategy form (using Google Forms) according to whether or not it’s their first session or a follow-up session with me.”
With this little landing page, Tanya has figured out a smart way to link together her tech stack and get clients excited for their session at the same time. A quick bio gets them thinking about the kind of guidance she can offer, and contact info comes in handy if they need to reach out ahead of time.
7. Diana Dellos – Drag & Drop Artisanal Opt-in Page
What Stands Out: People in artistic fields have a higher bar to clear for their web design. Their landing pages don’t just have to sell the offer; they also have to show off their makers’ creative sensibility.
As a result, some artsy marketers shy away from using landing page templates—but pages like this one from Diana Dellos shows that they needn’t worry. She’s made the Artisanal Opt-in Page totally her own with gorgeous visuals of her paintings and process. The design complements the rest of the content, which focuses on the emotional experience Diana wants her painting course to create for her students.
8. Cohesion Recruitment – Custom Drag & Drop Page
What Stands Out: The design of this simple opt-in page from Cohesion Recruitment is sharp on its own, but it’s even more striking when you compare it with their homepage. Here’s a peek:
Creating on-brand landing pages can really be pretty straightforward if you follow Cohesion’s approach. Take your primary logo color and apply it to your call-to-action button; choose a background image with a color palette that’s similar to your website imagery; and carry through any major design attributes (sans-serif fonts and a clean black-and-white text treatment, in this case).
Also noteworthy: the button’s message of “Let’s tackle this!” It strikes the perfect tone for a company that’s all about partnering to build a stronger team.
9. Jenny Miranda – Custom Drag & Drop Page
What Stands Out: This pint-sized page from Jenny Miranda serves as a sort of virtual business card—though it makes it way easier to make contact than the paper kind. You can use it to reach out by phone or email, but even better, you can click the button to jump directly to her Drift profile and book a call (or maybe even catch her in the chat window).
I’m not sure what Jenny’s primary traffic source is for this page, but it’d make an excellent link for social profiles, online directories, email signatures—anywhere you want to swiftly sum up who you are and what you can do for clients.
10. Danielle Binns – Custom Drag & Drop Page
What Stands Out: It’s always a bit sad when you create a beautiful, elaborate landing page… and then you have to take it down when the promotion it advertises ends. Or do you? Danielle Binns makes sure her work hasn’t gone to waste by reusing this page as a wait-list page now that her Picky Eater Protocol program has temporarily closed.
With large pull quotes and splashy images, this landing page looks almost like it could have been ripped out of a parenting magazine. The copy draws visitors in, too. First, Danielle speaks directly to her target audience’s struggles. Then, she shows them a brighter future that’s possible with her program. Finally, she shares her own family’s struggles with picky eating to assure readers that she’s been there and prevailed.
Need Some More Inspiration?
If you’d like to try some of the techniques from this roundup, you can grab three of the landing page templates listed in this roundup for free. Click below to download the entire pack:
If you’re already a Leadpages member, these templates (plus the drag-and-drop only templates shown in the post) are ready and waiting for you in your account—just use the search bar to look for the template names listed in the post. If you’re not a Leadpages member, you will need to do a little coding or hand the files over to your web developer in order to customize these pages and publish them to your website.
What Have You Created Lately?
To all of the marketers and entrepreneurs featured in this month’s roundup, thanks for your great work! Before you go, I’d love to hear about your landing pages, whether they’re works in progress or have been released into the wild.
If you’ve got a landing page you’d like to share, please add the link and some information about the page and why you’re excited about it to the comments section below. Perhaps your landing page will end up in a future roundup!