If a picture is worth a thousand words, choosing the right image can make your landing page say much more in a compact space.
The best landing pages we came across in the Leadpages community this month sport images that speak volumes. The entrepreneurs and marketers who created them clearly understand that image slots on landing pages aren’t just there to add visual interest (though that’s nice, too). The photos and illustrations they use are an integral part of the message.
Of course, it helps when you’re starting with a landing page template that supports the kind of images your campaign needs. That’s why we’re giving you an array of free templates with layouts designed for different situations and image types. Click below to download 9 of the templates used in this post, including:
- The Modern Webinar Page
- The Kirk Behrendt Dental Marketing Page
- The Brian Moran Bonuses Page
- The Smart Product Sales Page
- The E-Book Landing Page from Pat Flynn
- The Social Proof Giveaway Page
- The Mobile App Download Page
- The New Basic Squeeze Page
- The Event Series Landing Page
If you already use Leadpages, you can find these templates in the template library and Marketplace. (Hint: Use Control-F and enter the template name to go straight to the one you want.)
Check out what this month’s top landing page creators have built below.
1. Jill Maurer – Modern Webinar Page
What Stands Out: In some fields, it’s no big deal if your web presence isn’t the most gorgeous thing in the world, as long as it’s functional. But if you’re in the fashion industry, clunky design can really tarnish your image as a trendsetter.
Fortunately, a stylish landing page doesn’t require tons of custom coding, and fine jewelry designer Jill Maurer proves it with her stripped-down take on the Modern Webinar Page. She’s used our new drag-and-drop landing page builder to remove almost everything from the template, putting all the focus on a stunning hero image. Below it is everything visitors need to get a peek at her forthcoming jewelry collection: a signup button, attractive Facebook and Instagram buttons, and, in the elegant footer, an email address and phone number. It’s both fabulous and functional.
2. Tyndale House Publishers – Kirk Behrendt Dental Marketing Page
What Stands Out: Looking at this book page, you’d never guess it was made with the Kirk Behrendt Dental Marketing Page. Tyndale House Publishers looked beyond the template name and saw spaces ideal for showing off the scenery and cover designs of The Song of Seare series.
The photos are just one tactic the page uses to draw readers into the world of the story. Compelling (but not self-serious) copy and a video introduction from the author further extend the invitation. And there’s an exceptionally strong balance of social proof in the bottom half of the page. Review excerpts from outlets as prominent as USA Today are complemented by wonderfully emotional reviews from readers.
3. Kailei Carr – Brian Moran Bonuses Page
What Stands Out: The idea of making a landing page video can be intimidating to people who don’t happen to have a storeroom full of cameras, mics, and lights. Image consultant Kailei Carr demonstrates that it doesn’t need to be that difficult: just choose a well-lit corner of an uncluttered room, dress professionally, and let the camera (even your iPhone’s camera) roll. The effect is accessible yet polished—in other words, ideal for her line of work.
Kailei wisely lets the video provide most of the visual interest in the first part of the page, with her subtle logo and simple black text standing out of its way. Her page has a lot of information to convey, so as visitors scroll, she uses smaller photos to infuse the text with her and her clients’ personalities.
When it’s time to list the components of the package this page offers, Kailei has a clever way to illustrate hard-to-picture products. By overlaying a lovely logo atop stock photos and images of PDFs, she creates visual variety unified by a strong brand.
4. Give a Grad a Go – Smart Product Sales Page
What Stands Out: This Smart Product Sales Page demonstrates the benefits of leaning on your logo. On a layout as clean and crisp as a well-planned resume, Give a Grad a Go uses the orange and purple of the logo to highlight call-to-action buttons and important lines of text.
Of course, a good workshop is about more than downloading information into attendees’ brains, so Give a Grad a Go also includes photography to set the atmosphere. A large black-and-white photo of the workshop leader is a striking alternative to a traditional headshot. Further below, the page gets a little more personal. An “is it right for me?” section includes questions with just the right level of specificity to connect, alongside a warmly lit stock photo of students taking notes.
5. Pattern Observer – Email Course Opt-In Landing Page
What Stands Out: This lovely, orderly Email Course Opt-In Landing Page from Pattern Observer starts off with a simple and compelling statement of value: “Use your design skills to create pattern designs that sell. We’ll show you how!” It demonstrates that you don’t need to go over the top when your offer is well-matched to your audience.
The use of color here is similarly subtle. I’m not sure whether the creators started with the e-course cover or the background image, but every part of the page shares in the same warm color palette. It’s artful work that inspires trust in the design company that created it.
6. Top Shelf Blogging – E-Book Landing Page from Pat Flynn
What Stands Out: There’s no shortage of resources aimed at aspiring bloggers, but Top Shelf Blogging founder Jeff Stephens sets his blogging resource guide apart with sheer quantity and a heartfelt landing page. He promises “over 200 tools and resources in more than 50 different categories” up top and—crucially—zooms in quickly to specify that it’ll include everything “from finding free images to mastering social media analytics.”
Jeff gets even more specific in the middle of the page, explaining exactly how to use the guide and previewing what it looks like through mini-screenshots. He wraps up with a personal letter to readers that almost anyone in his audience could see themselves in: “ If you have landed on this page, I’m pretty sure you are just like me. I have a full-time job and a family, but I’m also building something more online.”
7. The 30 Clean – Social Proof Giveaway Page
What Stands Out: This Social Proof Giveaway Page about “clean eating” looks exceptionally … well, clean. Bright citrus colors unite the logo, landing page, and image of the lead magnet.
The page also matches form to content nicely. Visitors interested in quick, easy “mini meals” are likely to be busy people looking for easily digestible information. The Clean 30 keeps things concise: two bullet points and two customer testimonials are all the support the headline and calls to action need.
8. Arccos – Mobile App Download Page
What Stands Out: As a “thanks for waiting” gesture, golf app Arccos uses the Mobile App Download Page to offer an instant rebate to customers. That’s cool, but the landing page shows that the product is even cooler. Images of the app in use, the screw-on sensors that make it possible for the app to track your game, and a golfer attaching one of the sensors to his club say a lot about the product while letting the copy focus on other benefits and features.
Game analytics are a key component, and Arccos makes them easy to understand with fun line-drawing-style icons. The video adds yet another perspective on the product, making this one of the most well-rounded pages I’ve come across lately.
9. Britney Gardner – New Basic Squeeze Page
What Stands Out: Getting symbolic with your landing page photos can be risky—you walk a narrow path between cheesiness on the one side and incomprehensibility on the other. But branding consultant Britney Gardner is also an accomplished photographer, and she gets it right with her custom background photo on this New Basic Squeeze Page.
The first thing you might notice is that Britney has a certain glow about her; it might take a moment to see that that glow is produced by an actual campfire in the corner of the frame, literalizing the call to “Join the 7-Day Ignite Your Brand Quickfire Challenge.” The image adds wit and atmosphere to this simple page, increasing the free offer’s appeal.
10. GKIC – Event Series Landing Page
What Stands Out: GKIC’s Event Series Landing Page presents the perfect balance of serious info and fun. They’re going for glitz with a Las Vegas conference theme, and that’s reflected in the logo up top and big-city background photo below.
But it’s also clear that there’s plenty of substance to the event. We also get photos of crowds intently watching the presenters, and conference details presented in a way that makes an impact: “When you grab onto the methods you’ll discover at the SuperConference ’16, three major things will happen to you,” the page promises. Below, it playfully presents the headliners as “the marketing and money-making Rat Pack,” but goes on to give an in-depth introduction to each one as well. Each section is designed to build a little more excitement for the big weekend.
Need Some More Inspiration?
If you want to use some of the page design techniques we’ve collected here, we’re making it easy by giving away nearly every template listed in this roundup. Click below for a free pack of 9 flexible, high-converting landing page templates:
If you’re already a Leadpages member, these templates are ready and waiting for you in your account—just look for the template names listed in the post. If you’re not a Leadpages member, you will need to do a little coding or hand the files over to your web developer in order to customize these pages and publish them to your website.
What Have You Created Lately?
To all of the marketers and entrepreneurs featured in this month’s roundup, thanks for your great work! Before you go, I’d love to hear about your landing pages, whether they’re works in progress or have been released into the wild.
If you’ve got a landing page you’d like to share, please add the link and some information about the page and why you’re excited about it to the comments section below. Perhaps your landing page will end up in a future roundup!