[Instant Template Download] Here’s Last Month’s Highest-Grossing Webpage

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Clay: Hello everyone, my name is Clay Collins. And in this episode of the Marketing Show, I’m going to be telling you about last month’s most profitable page in our business and I’m going to be giving to you for free, no opt-in required, a template that allows you to recreate what we did in our business last month. So here’s last month’s most profitable page and what it is is a page for delivering a part of a video marketing course.

So basically I’ve created a six part video marketing course and after someone has signed up to our list, say for example on this page, every three days they are sent an email that tells them that they can watch another part of a video marketing course that I created for them. So this is part one of that course, this is part two, part three, part four and as you can see the progress bar, this progress bar progresses.

So let’s examine some of the elements of this page. The first element is the title. It tells where people are. The second element is this progress bar. Progress bars are really effective when dripping out email based marketing campaigns because want to finish them. If someone can see visually where they are, they feel an implicit need to complete the process. It’s human psychology, it’s been tested, we’ve tested it and it absolutely works. When you have a progress bar and you have a sequence of emails that you’re sending out over a period of time, people are much more likely to finish that sequence if you have a progress bar.

You’ve got a title for the lesson that they’re about to receive, you’ve got some sharing elements to share the content and to provide social proof. And by the way when someone clicks like, it doesn’t actually share this page, they actually like the opt-in page for the entire course, right? That’s kind of cool. And then at the bottom here, there is a button where they can purchase LeadPlayer™. There’s also comments so people can see that there’s social proof around this and they can ask questions here that I can answer.

The reason why this was the most valuable asset in our business last month was that more people bought because they were enrolled in this course than for any other reason last month in our business. And the reason why this converted so well was because, after someone opted in, we sent them through this course, people saw this progress bar progress, they learned and got value with every single stage. And we weren’t just sending people to blog pages where they could see content that anyone else could have access to, we created a controlled experience for delivering a valuable set of lessons.

And in each video marketing lesson I showed people, (1), how do to something without LeadPlayer™ and then I showed them how to do the same thing with LeadPlayer™. In most cases, things were much easier to do with LeadPlayer™ and this drove a whole lot of LeadPlayer™ sales. This drove LeadPlayer™ sales every single night, every single day on autopilot because the automated email marketing campaign combined with this video lesson page, with this buy now button on it drove an enormous number of sales.

So here’s the page as it is in our business and here’s the template that we’ve made available for download for free below. So go ahead and download this if you’re interested in creating an auto responder video lesson series for your business. This absolutely converts like crazy. Now, not everyone likes customizing these pages and not everyone is technically inclined. So that’s why we created a software product called LeadPages™. Let me show you how you can customize this template using LeadPages™.

So I’m going to go to www.my.LeadPages™.net and I’m going to log in here, then I’m going to go to templates, I’m going to scroll down here to video marketing course and then I’m going to show you how you can recreate this template for your business. So I’m going to click on logo here and I can upload an image if I want to, just from my hard drive or I have a bunch of images that I’ve uploaded here. I’m going to click on LeadPlayer™ because I kind of like to use a LeadPlayer™ example. So now we have a LeadPlayer™ logo, free video marketing course. Now you could write, Real Estate Investment Course, if you wanted to, and let’s say this is actually a ten part course. You just click on the four here and you change this to ten and now as you can see, it’s only 10% complete. Now, if this were page 04 of the course, it would say it’s 40% complete.

So let’s click on this and you could write learn the ins and outs of investing capital in down markets, something like that. I’m sure somewhere in there my spelling is wrong. So just swap out this video, I just click on this and it gives me a little place where I could insert my YouTube embed code or my LeadPlayer™ embed code or Ustream embed code or whatever you’re using, you can put the embed code here, I’m going to go and grab that. This is actually LeadPlayer™ embed code, and as you can see it fits in there perfectly.

And we got a whole bunch of brands here, but if I click here, it says “click here to get LeadPlayer™ now” but you could write click here to buy my investment course now. Oh, and you’ve got to link this to some sort of page, so www.investmentcourse.com and let’s say you want to have a 200% money back guarantee, you can adjust the terms here, you can change the symbols, you can change all of this stuff. Super easy to do.

And finally, if you want to have Facebook comments at the bottom of your page, just click here and it will ask you for your Facebook comments embed code and you can just go to Facebook developer tools and there’s those little widgets that spits out the code for you. So I’ll just put the code in here and as you can see, now it’s populated with Facebook comments. Now, these are Facebook comments from an example page, but they still work.

And just like that, we’re done with the page. So I’m going to save this page, I’m going to call it Real Estate Investment Course, something’s probably misspelled here. And now the page is done I can publish it on word press through our wordpress connector plug in. I can download this landing page and put on my server. I can just take this URL if I want to and post it into a page. And here’s that course page that I created in a very short period of time, ready and able to use.

Anyway, my name is Clay Collins, the raw HTML version of this page is available for download below. If you’re interested in LeadPages™, that’s also an option as well. I hope you’ve learned a lot. I hope you enjoy this material, I hope you enjoy this marketing lesson, I hope you enjoy the downloadable template and I’ll talk to you next week. Take care.

[00:06:58] End of Audio

  • Now I’m super impatient for LeadPages to be available – will save me hours.

    • Thanks, Ian! Can’t wait to release it :-).

      –Clay

  • wow Clay, I have seen two of your products in 2 days (and bought lead player yesterday through David SG – and I am so super impressed by the quality and innovativeness. I am just about to do my first video series and an online product and the timing could NOT have been better for you to hold my hand!

    • Thanks, Donna! Our team is looking forward to working with you.

      Warm regards,
      Clay

      • Cool. Hey just to confirm, was the LeadPlayer that I bought an annual subscription or one off. Am I right in thinking that if I do pre-sale on LeadPages, then I will have an extra year that I would normally have to pay for on Leadplayer? The value has sold me regardless as this has just saved me countless (seriously!) hours and I can’t wait for my clients to use it!

        • Hi Donna! Our amazing customer support team would also love to help you out with that question as well! Contact them and they’ll hook you up with all the information you need ASAP.

          Sorry for sounding like a broken record :-).

          Hope you’re having a great night.

          Warm regards,
          Clay

  • Jane

    Clay I just purchased Lead Player several days ago, I would like to upgrade to the Lead Pages + Lead Player package, where can I do it?

    • Just talk to our amazing customer support team! They’ll help you out.

      –Clay

  • Dude I am sold! When do you bring out the monthly subscription pricing?
    Thanks

  • so I learned about this through the raise to the top posting. If I purchase leadpages (which comes with leadplayer until tomorrow . . . right?), can I also get the free video on how you do video podcasting?

  • name

    guess i dont have the necessary skills – all i get is files…

    • Webpages are files :-). Enjoy! Let me know if you have any questions.

      Warm regards,
      Clay

  • christine

    geez i didn’t even get the files. i must be missing something

    • Hi Christine . . . there’s a links above that says “Here’s a link to our template”; just click on that links and you’ll get what you need.

      –Clay

  • Scott

    Hi Clay, I assume that it’s possible to customize the layout of the pages using LeadPages?

    • Hi Scott… LeadPages isn’t a WYSIWYG webpage creator. It’s template based.

      –Clay

  • Dean Phillips

    Hey Clay

    I usually give away a lot of resources with each day.

    Such as Mp3, Transcripts and resources. Would it be possible to add text below the videos to set this up in leadpages?

    So hyped for it to launch. I brought leadplayer in May and it’s an amazing tool, can’t wait for us to get our hands on this too.

    • Hi Dean! Thanks for the question. There are endless possibilities in the pages that can be created. So yeah… this is possible.

      More details to be revealed when it goes live.

      Warm regards,
      Clay

  • Was this page made using LeadPages: http://www.leadpages.net/products/

  • Hey Clay,

    Does leadpages or leadplayer integrate with drupal?

    Cheers,
    Matt

    • Hi Matt, I’m not sure what kind of integration you’re looking for (there are lots of ways things can be integrated), but leadpages can hosted on your drupal installation.

      –Clay

  • Thrilla

    Is that a loft?

  • Steve

    Hi,

    Sorry if I missed this…

    So how much will LeadPages cost after the first year?

    If we discontinue service, will we lose all of the pages we set up and ability to customize them further assuming that we set them up on our own WordPress install?

    Is LeadPlayer a one time purchase or does that also have to be renewed yearly?

    Thank you,

    Steve

  • hey I saw myself in the video when you showed the FB comments… Im baaaaack

  • Steve

    Hi,

    Sorry if I missed this…

    So how much will LeadPages cost after the first year?

    If we discontinue service, will we lose all of the pages we set up and ability to customize them further assuming that we set them up on our own WordPress install?

    Is LeadPlayer a one time purchase or does that also have to be renewed yearly?

    Thank you,

    Steve

  • Steve

    Somehow my message keeps getting bumped down and never answered:

    Hi,

    Sorry if I missed this…

    So how much will LeadPages cost after the first year?

    If we discontinue service, will we lose all of the pages we set up and ability to customize them further assuming that we set them up on our own WordPress install?

    Is LeadPlayer a one time purchase or does that also have to be renewed yearly?

    Thank you,

    Steve

    • Hi Steve… thanks a ton for your questions.

      Regarding how much LeadPages will cost after the first year, we’ll release that information on 11/19/2012. Our early adopter program is a way to reward folks who know us and like us and know from our track record that we’ll do the right thing regarding pricing.

      If you stop wanting LeadPages after a year, you can export the pages out of our system and still be able to use them on your site.

      After the pre-sell peroid for LeadPages is over, we’ll move to a monthly “Software As A Service” pricing model.

      If you have any more questions, please don’t hesitate to ask them here: http://facebook.com/leadbrite/ (this is where we monitor pre-sales questions… as it’s really hard to monitor the comments on every blog post to see if someone has a question).

      Thanks so much for stopping by.

      Warm regards,
      Clay