Will specializes in all things content and copywriting related at LeadPages. He brings a history of content development, copywriting, and email marketing for a wide variety of online businesses and personal brands.
A proud LeadPages customer before he joined the team, Will loves finding new and interesting ways to connect LeadPages’ collection of awesome lead-gen tools with the people and businesses that need them the most.
That’s the average amount of time Americans spend on mobile devices, according to mobile analytics platform Flurry. (And the rest of the world isn’t too far behind.)
We’re seemingly inseparable from those little rectangles we hold in our pockets — yet many businesses are still ignoring the huge opportunity this inseparability creates: mobile marketing.
Most likely, you’re already aware that it’s important to create a smooth mobile experience for your prospects. This means having things like a mobile-responsive website that’s easy to navigate, and mobile-responsive landing pages (something we’ve always created at LeadPages™).
But the opportunity you may be missing involves a different aspect of mobile — SMS text message marketing.
SMS text message marketing is a powerful way to get potential customers to do things like opt-in to your email list or register for a webinar all by sending a simple text message, rather than opting in on a web form.
This opens up an entire new channel for potential customers to interact with your business. And what’s more powerful than allowing potential customers to engage with your business on the device they’re already connected to more than any other throughout the day?
That’s why LeadPages™ is only a few days away from releasing a new mobile SMS marketing tool that will allow you to tap into this much-discussed but often overlooked marketing channel.
A tough call — that’s the phrase I would use to describe the process of selecting our top 10 favorite customer-created landing pages from the past month.
So instead of simply choosing the pages we thought looked the best, we narrowed it down to pages that provide actionable takeaways for you to implement in your own business (in addition to looking great, of course).
With that in mind, be prepared to walk away from this post with a few ideas for improving (or creating) your own high-converting landing pages.
What Stands Out: MonoShot used one of our latest templates (the Smart Product Sales Page) to create a beautiful, comprehensive opt-in page to build a waiting list for their soon-to-be-released product.
The page does an excellent job showcasing the MonoShot’s best features through the use of impressive product photography (which makes sense, given that they’re selling a photography product).
Additionally, the photo at the top of the page subtly communicates one of the benefits of using the MonoShot — the ability to capture memories of you create with friends. Contextual imagery like that can help prospects imagine the product within the context of their own lives.
What Stands Out: Although LeadBoxes® are great for building your email list, they’re also effective at generating customer inquiries. That’s exactly how Freddy and Ada Rodriguez are using this LeadBox™ on their home page. Prospects can describe their project and KangoMedia can quickly follow up with a quote.
If you have LeadPages™, you don’t need to download this template – it’s already available to you inside your LeadPages account. Just log in and you’ll see how super easy it is to customize this page in seconds with no technical knowledge or skills, make it mobile responsive, integrate it with your email service provider or CRM, run A/B split tests, and publish it to Facebook, WordPress, or your own server.