[Split Test Challenge] Which Fine Print Copy Boosted Conversions 22.99%?

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Sometimes even the hardest things to read can have a dramatic influence on your landing page.

The split test below, run by LeadPages customer Alex Teo, pits two variations of privacy policy text against one another. Other than the update to this tiny text, the rest of the Basic Squeeze Page landing page remains the same.

The base version of fine print Alex tested — “Your Information is 100% Secure And Will Never Be Shared.” — was cut down — to simply “Your Information is 100% Secure.” — in the alternative variation.

Both share valuable information in the same spot on the page, but only one proved to be the better page. Was it the copy that made the additional promise not to share information, or did the shorter and sweeter version win out?

Vote below to reveal the winning split test variation!

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
Base/Original: “Your Information is 100% Secure and Will Never Be Shared.” Alex uses the Basic Squeeze Page to draw attention to his free report.
Variation: “Your Information is 100% Secure.” With the same Basic Squeeze Page template, Alex cuts down the fine print at the bottom of his landing page.
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 22.99%
30% 70%

How People Voted

Click here to see our take on these results

As it turns out, the Variation without the “Never Be Shared” copy won.

Over the course of the test, Alex’s shortened copy showed a 22.99% improvement over the base. After crunching the statistics, the probability that the shorter copy significantly outperforms the longer copy is 99.41%.

Because only one aspect of the landing page was tested here, it’s easier to say with certainty what caused the change. Here, the results can obviously be attributed to the copy change.

Despite the small nature of the call-out change, it took up only a few rows of pixels at the bottom of the screen, the effect means that Alex can now expect an approximate 13 more conversions per 100 visitors to his page — just by making that change.

Take a look at the full statistics below.

The variation with the shorter privacy policy boosted conversions 22.99%.

Sometimes Small = Big

We’ve seen results like this in a few different places on this blog. Even changing one word of copy or updating a photo can increase results significantly.

Split testing is a way to reveal hidden factors that may otherwise slip your view. These factors, once identified, can be used to increase the performance of a page manyfold in some cases.

Knowing what you know about this test, what other aspects of this page would you like to see rigorously split tested? Let me know in the comments below.

Next Steps

Thanks again to Alex Teo for sharing the results of this test with us today.

If you’re new to LeadPages, know that we make getting setup to run split testing as easy as possible. LeadPages makes it easy to test for an almost unlimited number of factors. Browse through dozens of templates, make a selection and get to customizing.

In this test Alex tested copy, but you can also split test images, colors, and just about any design change you can think of using the intuitive LeadPages builder.

Watch the one-and-a-half minute video below for an introduction into enabling split testing on your LeadPages account.

Why do you think Alex’s test generated such a large return? Have you had experience with something similar? Let me know in the comments below.

Read more “[Split Test Challenge] Which Fine Print Copy Boosted Conversions 22.99%?”

Split Test: How Two Copy Changes Created a 150%+ Boost in Landing Page Conversions

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How much impact can a new headline and subheadline really have on conversions?

In the case we’ll look at today — provided by LeadPages customer and professional business mentor Clint Salter — the answer is quite a lot.

Clint ran the test below to determine which combination of headline and subheadline would perform better on his free ebook download page.

After a few simple copy changes, the difference between the two pages was a remarkable 152% increase in conversions. Running the numbers, these changes improved Clint’s conversions with a near 100% statistical certainty.

Some more information about the test before we get into it: Most of the traffic to this page came from Facebook ads and Clint’s occasional email newsletter.

Let’s check out the two pages below, dig into the stats and read into Clint’s insights in the Q&A.

Base/Original - “Free Download Reveals” Headline + “How to Attract Clients in 10 Days” Subheadline: Clint uses the Social Proof Giveaway Page template to introduce his ebook with the base headline + subheadline copy.
Base/Original – “Free Download Reveals” Headline + “How to Attract Clients in 10 Days” Subheadline: Clint uses the Social Proof Giveaway Page template to introduce his ebook with the base headline + subheadline copy.
+152% Alternative - “Get Results Today!” Headline + “10 Proven Strategies to Bring You New Clients Today” Subheadline: With the same Social Proof Giveaway Page template Clint only alters the headline and subheadline.
+152% Alternative – “Get Results Today!” Headline + “10 Proven Strategies to Bring You New Clients Today” Subheadline: With the same Social Proof Giveaway Page template Clint only alters the headline and subheadline.

Read more “Split Test: How Two Copy Changes Created a 150%+ Boost in Landing Page Conversions”

LeadBoxes Split Test: Which Image Increased Conversions by 24%?

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A simple image swap.

That’s all it took to boost conversions on this LeadBox by 24%.

Today’s LeadBoxes split test comes to us from Tim Paige of the LeadPages ConversionCast podcast. As you can see, the layout and copy on these two LeadBoxes are identical. The only change here is the image.

Take a look at the two LeadBoxes and see if you can tell which version captured 24% more opt-ins.

(Here’s a hint: The results were NOT what Tim expected.)

Original/Control - The Pointing Finger: A simple LeadBox with an email field and yellow button. Here, the left graphic is a black and white finger pointing toward the copy.
Original/Control – The Pointing Finger: A simple LeadBox with an email field and yellow button. Here, the left graphic is a black and white finger pointing toward the copy.
Winner: +24.12% - ConversionCast Arrow: The finger is replaced by a ConversionCast-branded arrow. Otherwise, nothing is changed from the pointing finger LeadBox.
Winner: +24.12% – ConversionCast Arrow: The finger is replaced by a ConversionCast-branded arrow. Otherwise, nothing is changed from the pointing finger LeadBox.

Read more “LeadBoxes Split Test: Which Image Increased Conversions by 24%?”

To Show Customer Testimonials or Not? Split Testing Reveals a 200%+ Conversions Answer

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Everyone likes to share great reviews about their product, but can customer testimonials ever actually hurt conversions?

Today’s test — designed by Humberto Inciarte of Venezuelan-based Mercadeo a La Carta — speaks directly to that question.

Humberto’s copy, colors, and “Comienza desde lo basico…” header (which translates to “Start with the basics…”) is exactly unchanged. The only variation between his two pages is the inclusion of customer testimonials attached to the bottom of the page.

I’m a fan of this test because it brings up an important concept we’ve dealt with on this blog a few times before: Sometimes shorter is better.

Check out the two pages Humberto split tested head-to-head before we get into the results.

Original/Base - With Testimonials: Here, Humberto uses the Social Proof Giveaway Page template with the optional customer testimonials footer activated.
Original/Base – With Testimonials: Here, Humberto uses the Social Proof Giveaway Page template with the optional customer testimonials footer activated.
+206.32% Variation - Without Testimonials: Using the same Social Proof Giveaway Page template and body copy, Humberto removes the testimonials and leaves everything else unchanged.
Variation – Without Testimonials: Using the same Social Proof Giveaway Page template and body copy, Humberto removes the testimonials and leaves everything else unchanged.

Read more “To Show Customer Testimonials or Not? Split Testing Reveals a 200%+ Conversions Answer”