Announcing: The Grand Opening of the LeadPages® Marketing Library

For the last 6 months, the LeadPages® team has been quietly assembling an incredible array of marketing resources to help you promote your business. Now you can find template files, infographics, images and more, all in one place: the LeadPages® Marketing Library.

In fact, our Marketing Library currently houses over 200 resources, and we’re adding new ones on a regular basis. And just about all of them are free.

Why? Because we want to help you succeed.

We know that keeping up on the best ideas and resources for promoting your business can feel like a whole extra job on its own. So we’ve brought the ones we know will help you the most together under one virtual roof to make it easier for you to get the results you’re looking for.

Here’s what you’ll find in the all-new LeadPages Marketing Library:

CategoryImages-v2-image-libraryFree Downloadable Images to Make Your Marketing Campaign Sparkle

We currently have almost 200 Creative Commons Zero licensed images in our Image Gallery, and we still have hundreds to add. You can use these images anywhere in your marketing, including:

  • On your landing pages
  • In your blog posts
  • In your print materials
  • In digital ads

Or wherever else you can think to use them to spice up your promotions

By the way, if you’re unfamiliar with the term, the Creative Commons Zero license means you can copy, modify and distribute all of these images, even for commercial purposes, without asking permission of the original photographer or anyone else (including us).

When you click on an image, you’ll download 4 different sizes of that image: 400 px, 800 px, 1400 px and the original image size. We want you to be able to drop these into our templates, or any other software you use, with as little fuss as possible.

Please download as many images as you like, and keep checking back—we’re adding more all the time.

Read more “Announcing: The Grand Opening of the LeadPages® Marketing Library”

Landing Page Roundup: Our Top 10 Favorite Pages from October–November 2015

Everyone knows that you need to make your landing page compelling to get conversions. But what does “compelling” mean?

Sometimes, compelling is in the eye of the beholder (or the target audience). Other times, it involves good imagery, a great headline and a layout that is optimized for conversion.

This month, our 10 favorite pages all have compelling elements. Read on to see if you agree with me, and to gather inspiration for creating your next landing page.

To help you with your marketing endeavors, we’re giving you 6 of the templates this month’s LeadPages® members used to compel their site visitors to opt into their lists or buy their products, including:

  • Adwords/PPC 2.0 Landing Page
  • Simple Email Capture
  • Free Consultation Page
  • Free Course 2.0 Page
  • Live Event Page
  • Test Your Knowledge Opt-in Page

Click on the button below to download your template pack.

If you’re already a LeadPages® member, you’ll find all 10 of the best landing pages used in this post in the standard template library or in the Marketplace. Just look for them under the names listed above each example.

Read more “Landing Page Roundup: Our Top 10 Favorite Pages from October–November 2015”

Build My Business: How to Land Qualified Law Firm Leads

Editor’s Note: This post is part of our Build My Business series, in which our in-house experts, hobbyists, and insatiably curious marketers show you how they would use LeadPages to launch a campaign for a very specific—though hypothetical—business purpose. This week, writer Tanya Brody builds a modern tool kit to update the tradition-bound world of lawyer marketing.

* * *

“I’m not a real lawyer, I just play one on the Internet.”

That was something of a tagline for me in my last copywriting role. After spending 3 years writing websites for lawyers at a lawyer marketing company before I joined LeadPages, I’ve seen the many ways lawyers market themselves and how they’ve succeeded, or failed miserably.

I have a pretty good idea of what does and doesn’t work in lawyer marketing, and I know how to use LeadPages® to grow a business. Combine these two and you have a recipe for growth.

In this post, I’m going to show you how to create a campaign that targets the right audience and increases your qualified leads. I’m also going to show you how to apply these strategies to your specific area of practice.

So now we’ll pretend I’m a lawyer running a three person firm who needs more qualified leads for my business. We’re keeping the lights on and paying the bills, but I do need to make sure I get everything I can out of my limited advertising budget.

The firm’s practice areas are:

  • Personal injury
  • Family law
  • Business law
  • Criminal defense

With all of that in mind, on to…

The Campaign Funnel

This campaign blends traditional and digital legal marketing techniques, but, like all campaign funnels, it has three basic phases:

Attract: I’ll attract new potential leads with paid media, social media, and traditional advertising.

Engage: I’ll engage these folks using email and webinars.

Sell: I’ll offer a free consultation to get these leads in the door, where I can evaluate their cases and have them sign a retainer, if appropriate.

To help you apply this strategy to your own practice or any other consultation-based business, I’ve put together a free lawyer marketing tool kit that includes:

  • The Enterprise Lead Gen Template
  • The Thanks for Signing Up Template
  • The Single Host Webinar Registration Template
  • The Free Consultation Template
  • A Lawyer Marketing Checklist

Click on the button below to download the tool kit.

Download the Free Lawyer Marketing Tool Kit

Phase 1 – Attract

Paid Media:

I already know that most lawyers use paid media, such as Facebook advertising, Twitter ads, Google AdWords and other PPC systems like Bing, so I’m going to start there. Each of these services offers a very targeted system so I can show my ads only to people who may actually be interested in my services.

Read more “Build My Business: How to Land Qualified Law Firm Leads”

Report from Converted 2015: 5 Big Takeaways From This Year’s Conference + 2 Big Announcements

If you missed  CONVERTED15, you missed a lot.

As anyone of the 500+ people who were at CONVERTED15 can tell you, our speakers delivered too many conversion strategies to count in just two days. (In fact, my hands were cramping from taking so many notes.)

Not only that, but our CEO, Clay Collins unveiled two of our most-recently launched conversion tools at CONVERTED, that you can start using immediately to boost your results. (Both these conversion tools are free to use—I’ll show you how to get both in a moment.)

In today’s post, I’ll give you a quick breakdown of my favorite “reveals” from CONVERTED (including my personal favorite top 5 conversion strategies). I’ll also show you our single best new tool to boost your own conversions, by overhauling your sales funnel.

But first, let’s start with our keynote speaker, Ryan Holiday. . .

Read more “Report from Converted 2015: 5 Big Takeaways From This Year’s Conference + 2 Big Announcements”