Why Are Landing Pages Important? 5 Reasons Entrepreneurs Can’t Afford to Ignore Them

You’re starting to get your business off the ground.

You’ve gone to the trouble of buying a domain and getting a website built (which wasn’t exactly easy).

And then you hear someone say, “You know, you really should be using landing pages.”

Ugh.

You’re not thrilled to hear there’s one more thing you ought to do. You’re not even sure why landing pages are important in the first place.

So do you take that advice? Or do you tune it out?

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4 Ways to Kickstart Lead Generation with Your Coming Soon Landing Page

It’s never too late to collect leads.

Whether it’s five days or three weeks before your product, business, or website launch, you still have time to build (or expand) an audience of people who can’t wait to see what you unveil.

With a coming soon landing page, you can connect with people who have a genuine interest in learning more about your upcoming announcements. These leads are highly qualified because they’re signing up for your mailing list before you even have something to offer.

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Sorry, You Lost: 4 Ways to Engage Non-Winners from Your Contest Landing Page

Sorry, you’re not a winner.

These words are painful for contest entrants who participated in your most recent competition. No one likes to hear bad news about not winning those VIP concert tickets or that $100 gift card to their favorite clothing store.

Losing isn’t easy, and you don’t want it to create a negative perception about your business.

But with a little planning, you can get the benefits of a high-converting contest landing page and preserve good relationships with everyone who didn’t win.

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