Originality is valuable in marketing. But it’s not everything.
Take landing pages, for instance. Most of the time, you don’t want to reinvent everything from the ground up. As creative and unique as your offer is, it’s likely to be best served by a page that combines time-tested elements that have been proven to convert in the past.
In other words, landing page creation is a bit like chemistry. You’re taking elements that already exist and putting them together in just the right proportions to engineer the exact reaction you want from your audience.
But which elements do you need? When you’re just starting out, sometimes it’s hard to even get a grasp on all the possibilities out there.
Read more “The Periodic Table of Landing Page Elements (and How to Use Them for Explosive Success)”
For many B2B companies, every conversion is high-stakes.
You might sell a $1,000 annual subscription or a $3,000 product that accounts for a large percentage of your company’s revenue.
Moreover, your customer isn’t a single person with a credit card. They are a team of decision makers with internal and external business goals just like you.
That’s why not all of the landing page techniques that work for B2C companies or solopreneurs will help your business grow. You need B2B landing page best practices to increase your conversions.
Read more “5 Beyond-the-Surface B2B Landing Page Best Practices to Fill Your Lead Pipeline”
As a busy entrepreneur, you probably feel like time isn’t on your side.
Right now, for instance, you might be half focused on keeping your new year’s goals on track and half focused on gearing up for tax season. Plus, the end of the month is closing in—and you still need to generate more leads.
Well, don’t freak out. There’s still time to implement one or more lead-gen tactics that can get you dozens of leads over the next few days.
I’ve compiled a list of easy marketing tactics you can execute over the weekend. Of course, you can keep them running long after this week or this month—and bring in more leads no matter how chaotic everything else gets.
Some tactics will make more sense for your particular business than others, but I’m willing to bet that at least one marketing idea on this list can get you at least 50 (and potentially many more) leads in the course of a few days.
Read more “7 Easy Marketing Tactics to Get 50 Leads or More Over the Weekend”