Posts by Ryan Kopperud

Create a Quick and Easy Landing Page in Under 10 Minutes? Challenge Accepted.

by Ryan Kopperud Posted on
Categories: Leadpages 1 Comment on Create a Quick and Easy Landing Page in Under 10 Minutes? Challenge Accepted.
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When you’re ready to market and grow your business online, you need a landing page builder that moves at the speed of your ideas. At Leadpages, we think creating a landing page should be as easy as possible, so you can spend your time focusing on everything else that makes your business great.

How easy? Well, I decided to see just how it can be using our new drag-and-drop landing page builder (and my own skills), and challenging myself to build a fully functional, brand-consistent landing page in less than 10 minutes.

Read more “Create a Quick and Easy Landing Page in Under 10 Minutes? Challenge Accepted.”

9 Easy Copywriting Tips for Entrepreneurs Who Hate Writing

by Ryan Kopperud Posted on
Categories: Leadpages 3 Comments on 9 Easy Copywriting Tips for Entrepreneurs Who Hate Writing
9 easy copywriting tips

If you find it difficult (or on the rough days, borderline impossible) to write for your business, fear not—you’re not alone.

Earlier this month, I discussed how daunting writing can feel when you add it to the pile of other things you juggle as a business owner and entrepreneur. One way to make it more manageable is to break the task down into smaller pieces, so I shared the five steps we use at Leadpages to create high converting landing page copy at high speed.

But even with a framework for easily creating solid landing page copy in hand, there’s still one hard thing you need to do: get started.

For those of us who’ve gone months, days, or even years with a sense of dread at the idea of writing emails, blog posts, sales letters, or landing pages for our businesses, it’s time we reframe writing in our minds. We must stand up to the copywriting monster under our beds and say, “No more!”

Because writing good landing page copy isn’t just important—it’s essential. The way you talk to your audience either makes them want to learn more or it pushes them away. That’s the difference between a successful conversion and a page bounce…

Read more “9 Easy Copywriting Tips for Entrepreneurs Who Hate Writing”

5 Steps to the Best Landing Page Copy You’ve Ever Written

by Ryan Kopperud Posted on
Categories: LeadpagesTags: , 3 Comments on 5 Steps to the Best Landing Page Copy You’ve Ever Written
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I’m a writer, both by education and by trade.

I have an English degree with a creative writing emphasis … and I have a very embarrassing fact to share with you.

Ready?

It took me two and a half days to write out a first sentence for this post.

I know what you’re thinking: “Really? It took you two days to write that? It’s not even all that magical or interesting! What were you doing for two days?!”

The simple answer is: I had an awful case of blank page syndrome. I started and restarted; wrote and deleted. I broke focus and diverted my attention to other tasks that felt more pressing … Like trying to curate the perfect mood playlist on Spotify that I was certain would make the words flow from my fingertips!

We all know that writing good copy for our businesses is important—but that doesn’t necessarily make it any easier. The truth is: if you want your landing page to really work—if you want better results and more conversions—your landing page copy has to be good.

Not perfect. Not incredible. Not even great. It just needs to be good.

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Good copy creates clarity in a world of short attention spans. It positions any business owner as an intelligent expert, and it helps your prospects know exactly what you have to offer, and then tells them how to go seize it.

Read more “5 Steps to the Best Landing Page Copy You’ve Ever Written”