5 Things You Need to Create Successful Landing Pages (Hint: You Won’t Find Them on the Page)

When it comes to landing pages, you can buy conversion-proven templates, hire a copywriter, and even purchase a great stock photo for your page’s hero image.

But you can’t really buy everything a high-converting landing page needs to be successful.

There are a few parts that need to come right from you (and not your landing page platform). These are the parts of your landing page that are driven by your own personal and business goals, and those are decisions a landing page tool can’t make for you.

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[Case Study] The Simple Social Media Challenge That Helped Triple Side Hustle Pro’s Business

The passionate ones. The changers of the status quo. Those who put in hard work at their 9-to-5, come home, and start working even harder on their own business.

They are the side hustlers. And they are exactly who Nicaila Matthews helps every day.

Nicaila is a side hustler herself. Her day job is impressive enough: she’s Senior Manager of Social Marketing at National Public Radio. Since last year, Nicaila has been writing, recording and producing Side Hustle Pro—a podcast that highlights bold black women who’ve made their passion projects into full-time endeavors.

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9 Rad ’90s Websites That Totally Could’ve Used a Landing Page

It’s no secret. Around here, we think landing pages are da bomb. So much so that we wanted to traverse time and space to crack open a veritable time capsule of internet awesome and spice it up with landing pages. Behold: Nine websites of the 1990s that could’ve seriously used a landing page.

Through some miracle of world wide web life support, these sites have been both forgotten and preserved. They’ve lived alongside the birth of HTML, the dawn of email, the launch of Google, and, against all odds, Y2K. (Y2K!! As if!) And while the ‘90s was clearly the best decade in all of history, we’re betting these conversion rates were totally brutal.

Iron your Zubaz. Feed your Tamagotchi. Do the Packarena. And get ready to see how simple landing pages could’ve blasted these ‘90s websites straight into the millennium by providing clear CTAs and building beefy email lists.

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