How to Nail a Sales Promotion and Hit Your Numbers This Month—in 48 Hours or Less

How to Nail Your Next Sales Promotion

It’s end of the month. If you’re a marketing manager, you know what that means.

This is it. D-day. The day of reckoning when your sales for the month will be tallied. Numbers will be crunched. Analytics will be consulted to point out your successes (or lack thereof).

Your boss (and your boss’s boss) will want some answers for why your sales numbers aren’t quite up to your admittedly optimistic expectations. (Cue the scary music.)

If you are your own boss, it’s almost worse. It’s the time of the month when you have to own up to your failures, and count this month as another learning experience.

Or do you? Well, not if I have anything to say about it.

The fact is, if you already have a product to sell, then you can run a quick sales promotion in less than 48 hours and turn your numbers around. In this post, I’m going to show you exactly what you need to run a last minute sales promotion for your business.

Read more “How to Nail a Sales Promotion and Hit Your Numbers This Month—in 48 Hours or Less”

[Now Closed] Create Your Next Lead Magnet in Under 90 Seconds with Beacon

Note: The offer mentioned in this post is now closed. However, if you’re interested in trying Beacon, you can check out their free or paid plans here.

It’s called Beacon.

We recently discovered this brilliantly simple software that allows you to transform any blog post or other long piece of content into an ebook for your audience—in 90 seconds or less.

That means you can easily create an unlimited number of ebooks (or other free content) to give away as lead magnets to build your email list. (All without hiring a creative team or spending hours on Photoshop yourself.)

With Beacon, you can create these lead magnets yourself in four steps:

  1. Upload your blog post or other content.
  2. Choose from Beacon’s library of 25 gorgeous designs (and hundreds of stock photos to customize these designs even further).
  3. Customize the design to match your content and your brand.
  4. Publish your ebook.

See how it works here:

Read more “[Now Closed] Create Your Next Lead Magnet in Under 90 Seconds with Beacon”

15 Types of Landing Pages That Really Grow Your Business (and When to Use Them)

15 Types of Landing Pages That Really Grow Your Business (and When to Use Them)

It’s 1:38 AM where I am right now.

At this hour of the morning, I doubt most business owners are losing sleep over exactly which landing page to use in their business. (Unless, of course, you happen to be a digital marketer or copywriting geek like me—in which case, no judgement here.)

No, I’d imagine the vast majority of business owners probably don’t spend sleepless nights worrying about landing pages specifically.

However, you might lie in bed wondering how you’ll find more customers this year (or more patients, consulting clients, students, blog readers, speaking gigs, etc).

You might toss and turn thinking about how you’ll reach your team’s revenue goals for the month or quarter.

You might even spend a few sleepless hours pondering how you’re going to sell your latest product or fill up that conference you have at the end of the year.

The answer to all of these worries is the same: You start by picking the right landing page.

Why You Need Landing Pages

Just so we’re all on the same page (er, landing page), LeadPages defines a landing page as:

“A web page that’s designed to collect traffic (from one of several sources) or prompt visitors to take a specific action.”

Today, I want to focus on the second half of that definition. I want to show you landing pages that prompt your visitors to take the kinds of actions that grow your business.

Specifically, landing pages that:

1. Grow your email list, so you have leads you can turn into customers

2. Sell your products and services, so you can get a positive ROI on your marketing efforts

In other words, good landing pages accomplish the two goals that can keep you up at night as a business owner.

Think of it this way. Every landing page that you publish on your website or on your Facebook page, or Twitter, or anywhere else online gives you another opportunity to: 1) Attract a different audience, 2) generate leads, and 3) turn leads into customers.

Put more simply, more landing pages = more leads and sales.

In today’s post, I’ll share with you 15 of our favorite landing page types that you can use to start growing your business (and when to use them).

In a hurry? Download my quick reference guide below so you can see at a glance how to use these 15 landing pages in your business. Then read on for more details on all 15 page types.

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1. Hyper-Focused Paid Advertising Page

At LeadPages, we spend upwards of $100,000 a month in paid advertising—most of it on Facebook advertising.

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The Reason Why: 10 Reasons to Run a Promotion and Boost Your Sales Right Now

Since 2013, I’ve been involved in every major promotion here at LeadPages. I’ve assisted with dozens of promotions, offers, webinars, launches, and lead generation campaigns.

Two years and countless landing pages later, I’ve learned two very important lessons:

1) You don’t have to wait to run your next promotion. You don’t need to spend weeks, months, or (even worse) years crafting the “perfect promotion” for your product or service. Instead, it’s much more valuable to create quick sales pages and keep testing different offers and promotions until you find what works.

2) The most successful promotions give a reason why. A “reason why” is the purpose for your promotion or special offer. It’s the justification you’re giving for why you’re running a specific promotion on a specific date.

I’m going to give you 10 of those reasons in this post, but you should also download the free PDF guide I’ve created for you to find these and 15 more. (I’d save this to consult any time you need a little bit of promotional inspiration.) Click below to get “25 Reasons for Your Next Promotion.”

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When you sit down to craft your own sales pages, you should always give a reason why you’re running a particular promotion. That’s what I want to talk to you about today.

Don’t Be a Stranger Without a Reason

Think of it this way. Imagine that you’re hanging out in a bar, and an attractive stranger approaches you.

Read more “The Reason Why: 10 Reasons to Run a Promotion and Boost Your Sales Right Now”