Your headline may be the star of your landing page, but it’ll shine even brighter if you can find the right image to support it.
In fact, like many a supporting actor in awards season, your image can even end up stealing the spotlight—and landing your page a big win.
Today’s featured A/B test finds 2 different landing page images vying for the role of Best Supporting Actor. Version A features an image communicating the product’s technological flexibility through 3 different devices (desktop monitor, tablet, and smartphone). Version B uses a simpler image: the piggy-bank logo that’s already contained in smaller form in the page’s header.
Read more “A/B Test: Which Landing Page Image Increased Opt-Ins by 27%?”
Should your marketing focus on the product you’re offering or the person who will use it?
Or, as the case may be, the bunny who will eat it?
That question hops into the foreground in today’s A/B test, which compares 2 different takes on a LeadBox™ offering free hay for pet rabbits.
In Version A, we see a spirited image of a small bunny dwarfed by a big bag of hay and exclaiming, “Free timothy hay?!? Count me in!!!” The call-to-action button further emphasizes the product, reading: “Yes! Send Me Free Hay!”
In Version B, a much bigger bunny fills the image slot, while the “Claim Now” button focuses on driving urgency rather than restating the product.
Read more “A/B Test: Which Image and Button Copy Increased Opt-Ins by 15%?”
When you combine LeadPages’ template library and Marketplace, you’re looking at around 300 landing page templates to choose from.
There are a couple of things you can do to narrow down that dizzying array. You can sort them by category. You can even sort through them based on the average conversion rate of all the pages published using each template.
That helps. But you’re probably not a totally average business. After all, there could be a template out there that may outperform the others based on your industry, demographics, etc. Fortunately, there’s one more thing you can do: run an A/B test.
Read more “A/B Test: Which Landing Page Template Increased Opt-Ins by 44%?”
Business coach Jeanine Blackwell is a master at motivating her clients. (See just how successful she’s been in our Customer Spotlight profile.)
But in order to motivate them to improve their businesses, she first has to motivate them to opt in for her content. And even someone as skilled as Jeanine can use a little help from A/B testing to decide what kind of opt-in page copy will motivate them most.
In this A/B test, Jeanine tried 2 very different overall approaches in her copy. Version A takes an inspirational tone, asking visitors to imagine themselves as the owners of a 6- or 7-figure business and promising the information needed to get there.
Read more “A/B Test: Which Landing Page Copy Increased Opt-Ins by 73%?”