The Better Way to Create Pardot Landing Pages Is …

The Better Way to Create Pardot Landing Pages Is . . .

I’ve been using Pardot for over five years now, and I would highly recommend it as a marketing automation solution.

From email campaigns to lead scoring, forms, progressive profiling, custom redirects, and dynamic content, this powerful platform can tremendously improve marketing operations for B2B companies. And, of course, using it with Salesforce couldn’t be easier.

The only complaint I’ve really had about Pardot is this: it’s hard to use it to build a great landing page.

Now, Pardot does have landing page functionality. But personally, I’ve found it to be fairly cumbersome and rigid—at least when you compare it to other landing page tools out there.

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Publishing Your Leadpages Just Got Even Easier with Domain Mapping. See How It Works.

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Five clicks.

As of today, that’s all it takes to publish any Leadpage you create to your own website—no matter where it’s hosted—after some quick initial setup.

This has been a top customer request for some time, so we’re extremely excited to introduce our newest feature: domain mapping.

What does that mean?

First, let’s back up a little. You’ve always been able to publish the landing pages you build in Leadpages in a variety of places: Leadpages’ own super-fast servers, your WordPress site, your Facebook page (as a custom tab), or another server. Before now, that last option required exporting your landing page as an HTML file and then uploading it to your own server. Not terribly difficult, true, but not as simple as it could be.

Now, it really is that simple. In fact, it’s the simplest way we’ve seen to publish landing pages to an external site.


What Is Domain Mapping?

Domain mapping allows you to quickly and easily map pages you create in Leadpages to domains you’ve purchased from a domain registrar (such as Bluehost, GoDaddy, 1&1, Namecheap, or Network Solutions).

For instance, let’s say your Leadpages subdomain—that is, the word or phrase that appears at the beginning of every landing page you publish to our servers—is “stonebrookagency,” and your main business site is stonebrookagency.com. Suppose you use Leadpages to create event pages and would like to make a webinar registration page to add to your site.

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Which Marketing Tools Are Right for Your Franchise? Look for Local Power and Centralized Control

Which marketing tools are right for your franchise?

Marketing for any large organization can get complicated, but it becomes exponentially more complex when that organization is a franchise.

That’s due to one unavoidable factor: the franchisee/franchisor dynamic.

If you’re involved with a franchise, you probably do have some system in place. In most cases, the franchisor is primarily responsible for promoting the brand nationally to drive franchise expansion. Meanwhile, the franchisees are responsible for local marketing efforts to get customers in the door.

The problem? Franchisees are rarely marketing experts. And even if they do have a talent for marketing, they almost never have a dedicated marketing staff to help them carry out campaigns.

That means local marketing efforts for franchises are often lacking: hastily executed, underdeveloped, or off brand. And because the brand is the core of of any national franchise organization, brand consistency is paramount. The challenge many franchisors face is how to enable local franchise marketing without jeopardizing the integrity of the brand.

Before I joined Leadpages, I spent nearly a decade working for marketing agencies with franchise clients including Applebee’s, Red Robin, Fastsigns, and Carquest Auto Parts (among others). I learned a lot about what does and doesn’t work in franchise marketing, and ultimately I’ve concluded that there’s only one overarching solution.

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[Case Study] Tutor Doctor Uses LeadPages to Help 400+ Franchisees Market Better & Roll Out New Programs Fast

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With more than 400 franchise units in more than 15 countries serving 220,000 students, Tutor Doctor is a force to be reckoned with. In fact, it’s the world’s leading in-home tutoring franchise according to Entrepreneur’s Franchise 500 list.

The company was founded in 2000, when, as Tutor Doctor’s website says, “it all began with a simple revelation—the classroom setting is often unable to sufficiently unlock the true learning potential of each student.” The franchise model has been a major part of realizing its vision of hands-on, personalized learning. Franchising allows Tutor Doctor to create best-of-class programs at the national level that can then be modified by each franchise location to fit their local audience.

However, like all franchise networks, Tutor Doctor faces unique marketing challenges due to the franchisor and franchisee relationship. Recently, I spoke with Tutor Doctor’s Director of Marketing, Stefania Sigurdson, to learn how they balance national branding with 400 franchises’ local needs.

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