Editor’s Note: This piece is an update of a post written in 2014 by Sean Bestor. You can find the original post, filled with time-tested call-to-action best practices, here.
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You found the right template for your page, and added imagery that supports your message. You wrote compelling copy to get readers interested in what you have to offer. Now comes one of the most important ingredients in your landing page recipe: the call to action, or CTA.
This is where everything comes together. It’s where your landing page either converts … or flops. It’s no wonder that it’s one of the most scrutinized parts of the page.
Read more “8 Call-to-Action Tips Getting Real Results for Marketers Right Now”
Not every marketer comes from a marketing background.
In fact, I’d say that marketers with any kind of formal training are more the exception than the rule.
And even if you have had a lot of marketing training, things change so fast these days that it’s hard to keep up on your own. From copywriting to webinars, there are a lot of skills that go into a successful marketing strategy, and it pays to keep those skills fresh.
So at Leadpages, we try to give you a leg up with lots of training.
In 2016, we released six brand new courses covering:
- The Interactive Offer 2.0, an update on the presell system that CEO Clay Collins used to launch Leadpages
- Copywriting with tips from Campaign Strategy Director Kat Von Rohr and Manager of Marketing Education Bob Jenkins
- Lead magnets, including what’s working to get leads for small businesses now
- How to get 10x the leads from your website
- How to run an end-of-year promotion and meet your annual revenue goals
- The webinar blueprint that built Leadpages (never before revealed outside of Leadpages and our Converted conference)
Read more “If You Took Every Marketing Course We Released in 2016, You’d Know…”
Like many marketers, I spend all day on the internet. I’m writing, of course, but I’m also doing a lot of research, reading and just finding information about our market.
Well, in the past week, I’ve seen the same stock photo used 3 times on 3 different sites.
The first time I saw it, I didn’t think much of it. But by the third time, I had no idea what the image was for, because all I could think was, “Hey! There’s that stock photo again!”
I’ll spare you the lecture on how images are “worth a thousand words.” Instead, I’ll just say it’s a well-known fact that images are important, and it’s never been more accurate than in the world of social media.
Read more “6 Kinds of Images to Get Traffic from Social Media (That Aren’t Stock Photos)”
Sometimes it happens. I come in to the office, open up my laptop, and watch the cursor blink at me from a blank white page … and get stuck there.
Of course, it’s my job to come up with ideas and write blog content—so I have to get past this point eventually, no matter how long it takes.
But if blogging is just one of a hundred responsibilities that come with running and marketing your business, it can be pretty tempting to let that cursor keep on blinking indefinitely. Even when you know exactly what blogging can do for your business.
When that happens, you need a set of reliable content frameworks you can lean on—sources of post ideas you can turn to again and again. After plenty of experience and observation, I’ve discovered 6 practically fail-safe ways to come up with blog content when I’m lacking ideas.
Read more “6 Ways to Come Up with Effective Blog Content When You’re Short on Ideas—Plus 55 High-Impact Post Types”