If you’ve been using landing pages for a long time, you know how effective a well-designed page can be. Once you find that special balance of attractive and high-converting pages that works for you, it’s easy to create similar looking pages and stick to what works. After all, why mess with success?
Why indeed? I was wondering about this recently: do newer pages tend to convert better than older ones? Or is it better to hold onto your first successful landing page indefinitely?
So I asked our business analyst to do a little digging into the relationship between publish date and conversion rate.
Read more “6 Clear Signs It’s Time for a Landing Page Redesign”
Editor’s Note: This piece is an update of a post written in 2014 by Sean Bestor. You can find the original post, filled with time-tested call-to-action best practices, here.
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You found the right template for your page, and added imagery that supports your message. You wrote compelling copy to get readers interested in what you have to offer. Now comes one of the most important ingredients in your landing page recipe: the call to action, or CTA.
This is where everything comes together. It’s where your landing page either converts … or flops. It’s no wonder that it’s one of the most scrutinized parts of the page.
Read more “8 Call-to-Action Tips Getting Real Results for Marketers Right Now”
Not every marketer comes from a marketing background.
In fact, I’d say that marketers with any kind of formal training are more the exception than the rule.
And even if you have had a lot of marketing training, things change so fast these days that it’s hard to keep up on your own. From copywriting to webinars, there are a lot of skills that go into a successful marketing strategy, and it pays to keep those skills fresh.
So at Leadpages, we try to give you a leg up with lots of training.
In 2016, we released six brand new courses covering:
- The Interactive Offer 2.0, an update on the presell system that CEO Clay Collins used to launch Leadpages
- Copywriting with tips from Campaign Strategy Director Kat Von Rohr and Manager of Marketing Education Bob Jenkins
- Lead magnets, including what’s working to get leads for small businesses now
- How to get 10x the leads from your website
- How to run an end-of-year promotion and meet your annual revenue goals
- The webinar blueprint that built Leadpages (never before revealed outside of Leadpages and our Converted conference)
Read more “If You Took Every Marketing Course We Released in 2016, You’d Know…”
Like many marketers, I spend all day on the internet. I’m writing, of course, but I’m also doing a lot of research, reading and just finding information about our market.
Well, in the past week, I’ve seen the same stock photo used 3 times on 3 different sites.
The first time I saw it, I didn’t think much of it. But by the third time, I had no idea what the image was for, because all I could think was, “Hey! There’s that stock photo again!”
I’ll spare you the lecture on how images are “worth a thousand words.” Instead, I’ll just say it’s a well-known fact that images are important, and it’s never been more accurate than in the world of social media.
Read more “6 Kinds of Images to Get Traffic from Social Media (That Aren’t Stock Photos)”