Editor’s Note: We’re pleased to present this guest post from Melissa Williams, a Conversion Marketing Certified copywriter and the founder of Brand Meets Copy. Today, Melissa’s sharing the methods she uses to help her clients create authentic, actionable copy for their sales landing pages and beyond.
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When it comes to writing sales copy, do you freeze up?
Maybe you don’t know what to say (or what not to say) when it comes to selling your stuff. You see a bunch of super salesy messages all around you and you start to worry that your marketing will be too “salesy” as well.
If that describes you, you’re not alone! Many well-meaning business owners end up scaring off some of their best potential customers because once their laptop comes out, so does the snake oil. Or, conversely, they’re so afraid to write the wrong thing that their sales copy fails to make any impression at all.
But it doesn’t have to be this way. There is a way to sell your stuff without sounding sleazy or using ridiculous amounts of hype—and it doesn’t take a communications degree or 10 billion hours of practice to get it right.
Read more “Guest Post: Need to Write Sales Copy But Hate Sounding “Salesy?” Try Selling Through Storytelling”
Friendly. Inspiring. Whimsical. Impressive.
No landing page can—or should—be all things to all visitors. Instead, the best landing pages use copy, design, and imagery to create a highly specific mood that springs from their brand and enhances their offer.
These 10 landing pages we loved last month are wildly different in terms of style and tone. But each one has the discipline to stick closely to the unified image its creator wants to project. As a result, these pages are extremely easy to follow—and once you’ve taken in the offer, they make it easy to commit.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from June 2017”
While I was sorting through the contenders for this month’s landing page roundup, one design theme kept popping out at me: high contrast.
Black backgrounds with white headlines. Luscious photo images that seem to hover in 3D atop an earth-toned base. Neon call-to-action buttons.
If your landing page is feeling a little bland, take a hint from these marketers and consider turning up the contrast.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from May 2017”