The Right Ad, the Right Landing Page, the Right Moment: A Simple Facebook Ads Framework for Local Businesses

Facebook Ad Landing Page Tips

As of April 2017, 65 million businesses had a Facebook page.

And yet only about 5 million businesses were advertising on Facebook—less than 8%.

Why the massive gap?

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Landing Page Roundup: Our Top 10 Favorite Pages from May 2017

10 of the Best Landing Pages We Saw in May 2017

While I was sorting through the contenders for this month’s landing page roundup, one design theme kept popping out at me: high contrast.

Black backgrounds with white headlines. Luscious photo images that seem to hover in 3D atop an earth-toned base. Neon call-to-action buttons.

If your landing page is feeling a little bland, take a hint from these marketers and consider turning up the contrast.

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What Is a Good Conversion Rate? (And When Can I Stop Worrying About Mine?)

What Is a Good Conversion Rate?

Note: This post was originally published in July 2016. We’ve updated it to reflect our new and improved analytics dashboard—scroll down to “How to Find Your Landing Page Conversion Rate” to see what’s changed.

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“Hey, what’s the formula for calculating conversion rate? Could you put it into words?”

Someone asked me that the other day. And I have to say, I was almost embarrassed by my reply.

To non-marketers, “conversion rate” might sound like a pretty impressive bit of jargon. All those syllables. The suggestion of math. Clearly a complex concept that only a seasoned digital marketer could fully master.

But here’s how I responded:

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Landing Page Roundup: Our Top 10 Favorite Pages from April 2017

10 Best Landing Pages from April 2017

They make it look so easy.

This month’s best-designed and best-converting landing pages offer help with some pretty big things: overhauling your nonprofit, changing your eating habits, making your business more efficient. But even when the climb seems steep, they have one clear message for their target audience: you can do this.

Read more “Landing Page Roundup: Our Top 10 Favorite Pages from April 2017”