The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87%

The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87%

Most remarketing ads are pretty simple.

You saw this thing. You didn’t buy it. Here it is again. Want to buy it now?

And they’re pretty effective—certainly better than cold traffic, at any rate.

But of course, no conversion-minded marketer can leave it at “pretty effective.” So in the runup to Black Friday 2016, the Leadpages team decided to shake things up by pairing a Facebook remarketing campaign with two other tactics that had worked well for us … on their own. There was really no telling how they’d work all together.

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Landing Page Roundup: Our Top 10 Favorite Pages from January 2017

What should a landing page be about? On the most basic level?

There’s one response that comes pretty naturally to most business owners building their first couple of landing pages …

“Well, it should be about my business. Or my product, or my offer. Duh.”

But this is one situation where you might have to push past your gut instinct. Because it’s leading you astray.

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Create Incredible Opt-in Forms, Popups, Lightboxes & More with the All-New Drag & Drop Leadbox Builder

Last year, we completely rebuilt our landing page builder to give you total drag-and-drop control over your pages (and even add some completely new page elements).

Now, we’re excited to announce that we’ve done the same thing for Leadboxes®—the lightbox opt-in forms you can add to any blog or website to collect leads wherever your audience goes. Check out what’s changed:

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Landing Page Roundup: Our Top 10 Favorite Pages from December 2016

10 of the Best Landing Pages We Saw in December 2016

For observant marketers, every great landing page has something to teach.

It might be something small, like a clever turn of phrase in the headline. Or it might be something larger—the kind of choice that expands your conception of what a landing page can do.

Every month, we collect 10 landing pages worth learning from. As of last month, many of those lessons are backed up by objectively high conversion rates, too. In this post, I’ll be specifically calling out some of the lessons our last batch of the best landing pages of the year have to teach, and noting which ones turned up at the top of our highest-converting pages report.

Of course, sometimes the best way to learn is by following closely in another marketer’s footsteps. To that end, we’re also giving away a bundle of four of the landing page templates you see in this post. Click below for your free template pack, which includes:

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