Ever think there ought to be a simpler way to make sales online?
Today, we’re happy to confirm that you’re absolutely right.
For the past few months, our beta testers have been using Checkouts to sell everything from ebooks to event tickets to dance classes.
And as of this morning, they’d racked up around $24,000 in online credit card sales… with nothing more than Leadpages, their Stripe account, and their own compelling offers.
Read more “Announcing Checkouts: Make Sales, Accept Credit Cards & Deliver Digital Products from Your Leadpages & Leadboxes”
Landing pages get a lot of their punch from their sense of focus.
Peel away elaborate navigation menus, distracting widgets, and all the stuff that just has to be there on a standard webpage—and you’re often left with a clearer, more powerful message. For visitors, that often leads to a quicker decision.
But if the best individual landing pages often do just one thing, landing pages as a category can do… well, all sorts of things.
They don’t only capture leads (though they do an excellent job of that).
They can also drum up clients, promote events, celebrate milestones, fill up wait lists, book appointments, maybe even replace your business card.
And that’s just a handful of interesting uses the landing page creators in this month’s roundup have discovered.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from July 2017”
Editor’s Note: We’re pleased to present this guest post from Melissa Williams, a Conversion Marketing Certified copywriter and the founder of Brand Meets Copy. Today, Melissa’s sharing the methods she uses to help her clients create authentic, actionable copy for their sales landing pages and beyond.
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When it comes to writing sales copy, do you freeze up?
Maybe you don’t know what to say (or what not to say) when it comes to selling your stuff. You see a bunch of super salesy messages all around you and you start to worry that your marketing will be too “salesy” as well.
If that describes you, you’re not alone! Many well-meaning business owners end up scaring off some of their best potential customers because once their laptop comes out, so does the snake oil. Or, conversely, they’re so afraid to write the wrong thing that their sales copy fails to make any impression at all.
But it doesn’t have to be this way. There is a way to sell your stuff without sounding sleazy or using ridiculous amounts of hype—and it doesn’t take a communications degree or 10 billion hours of practice to get it right.
Read more “Guest Post: Need to Write Sales Copy But Hate Sounding “Salesy?” Try Selling Through Storytelling”
Friendly. Inspiring. Whimsical. Impressive.
No landing page can—or should—be all things to all visitors. Instead, the best landing pages use copy, design, and imagery to create a highly specific mood that springs from their brand and enhances their offer.
These 10 landing pages we loved last month are wildly different in terms of style and tone. But each one has the discipline to stick closely to the unified image its creator wants to project. As a result, these pages are extremely easy to follow—and once you’ve taken in the offer, they make it easy to commit.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from June 2017”