Editor’s Note: This week’s guest post comes to us from Jessica Thiefels, owner of personal training business Honest Body Fitness. In addition to being an ACE Certified Personal Trainer and NASM Certified Fitness Nutrition specialist, Jessica is an experienced content marketing consultant who helps other businesses teach more people to love what their bodies can do. Today, she’s sharing the lead-generation tactics she sees working for fitness pros right now—once those fitness pros know to use them.
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A good website is a must for personal trainers and other fitness pros. But it won’t drive very many leads on its own—especially in its infancy, before you’ve built a large following or brand.
In those early weeks and months, you need to do everything you can to turn as much of your site traffic as possible into leads for your business.
Why bother with lead generation when what you ultimately need is clients?
Because if you don’t, you’re missing a major chance to engage with an interested audience.
Read more “Guest Post: 3 Lead-Generation Tactics (Most) Personal Trainers Aren’t Using Yet”
There’s a certain conversation you hear every so often around Leadpages HQ.
Someone will say: “Hey, how long have you been at Leadpages now?”
“Let’s see … I guess it’s only been about two months now. I can hardly believe it—not that it hasn’t flown by!”
“Oh, well, of course—that’s about a year in Leadpages time.”
In other words, we move fast around here. That became especially clear to me when I looked back at the features we’ve added to the drag-and-drop builder in September alone. Our engineering team has been busy making lots of little updates and additions—what you might call “quality of life” improvements—but they’ve also released some totally new functionality.
Let’s take a look at the highlights, starting with one of our biggest requests ever.
Read more “New Drag & Drop Features: Give Each Visitor a Personal Deadline with Evergreen Countdown Timers + More”
I just checked Weather.com, and I can confirm: it’s been an objectively gloomy month here in Minneapolis. (24 mostly-cloudy days in September so far.) So maybe it’s no surprise that the 10 best landing pages our team collected this month are exceptionally vivid.
That means bright (but always on-brand) colors. It means unexpected imagery. Sometimes, it just means a bit of extra personality that makes you lean a little closer toward your screen.
And all of those things make for a landing page that really stands out from any similar offers visitors might have encountered. These 10 pages are likely to be better at engaging customers than the competition, and better at sticking in their memory even if those customers don’t buy right away.
Of course, you can make any Leadpage as bright or subdued as you like, but if you are looking to punch up your pages, the default styling in most of the templates seen here gives you a great start. Take advantage of proven layouts and color combos by downloading a free pack of six landing page templates used in this post, including:
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from September 2016”
I’ve been pretty wowed by the innovative uses people have found for Leaddigits, our text-to-opt-in tool, in its year-or-so of existence.
It’s especially impressive because … you can’t really just lift what works on your website and turn it into a successful Leaddigits campaign.
I mean, you can. These campaigns are really easy to set up. But they perform best when you give careful thought to:
Read more “Leaddigits Roundup: 10 Ways to Reach Your Audience in Unexpected Places (Wherever Their Phones Go)”