[Guest Post] How to Run High-Impact Split Tests on Your Video Landing Pages

Editor’s Note: We’re excited to share this guest post from Vidalytics founder Patrick Stiles. After 7 years spent using video to sell millions of dollars of his own products and services, Patrick created Vidalytics as a comprehensive platform to help video marketers improve their conversions. Today he’ll share what he’s learned about video split testing, including how to use Vidalytics with Leadpages for best results.

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If you have a landing page that’s getting traffic, you need to be split testing.

Especially if you have a tool like Leadpages, which makes it really easy.

Think about it: you can double your traffic, which is HARD WORK… or you can double your conversion rate.

My personal record is a 278% lift by changing one thing on my landing page. I’ll tell you what it was in just a moment.

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Landing Page Roundup: Our Top 10 Favorite Pages from March 2017

The best landing pages form a bridge between where visitors are now and where they’d like to be.

They take time to address the reality of the audience’s lives, and then offer them a compelling vision of the future—which, as it happens, that audience can access by clicking the call-to-action button.

Sometimes this simple narrative is explicit. Other times it operates through subtle choices in imagery or language. But once you start looking for it in the highest-converting landing pages, it usually turns up.

See if you can spot this present-reality/possible-future framework in this month’s roundup of the 10 most interesting and effective landing pages we saw in the Leadpages community. Then, take a fresh look at the landing pages you’d like to optimize for your own business. Are there any insights from our Top 10 you can apply?

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The $0 Podcast Marketing Strategy That Got MeetEdgar 1.25 Million Visitors—and How It Can Get You Leads, Too

The Podcast Marketing Strategy That Got Edgar 1.25 Million Visitors

“We’re in a golden age of podcasting,” says Jen Carney. She’s a copywriter on the marketing team for social-media scheduling startup MeetEdgar, and she and the team have been thinking a lot about podcasts the past two years.

In fact, during that time, podcasting has helped MeetEdgar reach milestones including …

  • 1.25 million site visitors
  • 100,000 email subscribers
  • $329,000+ in monthly recurring revenue

Those are impressive stats on their own, but they’re even more impressive when you consider one thing.

Edgar doesn’t actually have a podcast.

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Introducing Kidpages: The World’s First Conversion Marketing Platform for Children

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Leadpages makes building a landing page so quick and simple, just about anyone can do it. Which got us thinking.

If your kids are old enough to walk and talk, aren’t they old enough to monetize?

That’s why today—April 1, 2017—we’re announcing our newest product: Kidpages, the first conversion marketing platform for children.

When we analyzed the pre-K martech landscape, we discovered a huge gap in software designed to support your child’s natural entrepreneurial instincts.

If you’ve got young children at home, you’ve probably noticed that they aren’t really doing much to move the needle when it comes to revenue.

And it’s not their fault.

Read more “Introducing Kidpages: The World’s First Conversion Marketing Platform for Children”