What Is a Good Conversion Rate? (And When Can I Stop Worrying About Mine?)

What Is a Good Conversion Rate?

Note: This post was originally published in July 2016. We’ve updated it to reflect our new and improved analytics dashboard—scroll down to “How to Find Your Landing Page Conversion Rate” to see what’s changed.

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“Hey, what’s the formula for calculating conversion rate? Could you put it into words?”

Someone asked me that the other day. And I have to say, I was almost embarrassed by my reply.

To non-marketers, “conversion rate” might sound like a pretty impressive bit of jargon. All those syllables. The suggestion of math. Clearly a complex concept that only a seasoned digital marketer could fully master.

But here’s how I responded:

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Landing Page Roundup: Our Top 10 Favorite Pages from April 2017

10 Best Landing Pages from April 2017

They make it look so easy.

This month’s best-designed and best-converting landing pages offer help with some pretty big things: overhauling your nonprofit, changing your eating habits, making your business more efficient. But even when the climb seems steep, they have one clear message for their target audience: you can do this.

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[Guest Post] How to Run High-Impact Split Tests on Your Video Landing Pages

Editor’s Note: We’re excited to share this guest post from Vidalytics founder Patrick Stiles. After 7 years spent using video to sell millions of dollars of his own products and services, Patrick created Vidalytics as a comprehensive platform to help video marketers improve their conversions. Today he’ll share what he’s learned about video split testing, including how to use Vidalytics with Leadpages for best results.

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If you have a landing page that’s getting traffic, you need to be split testing.

Especially if you have a tool like Leadpages, which makes it really easy.

Think about it: you can double your traffic, which is HARD WORK… or you can double your conversion rate.

My personal record is a 278% lift by changing one thing on my landing page. I’ll tell you what it was in just a moment.

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Landing Page Roundup: Our Top 10 Favorite Pages from March 2017

The best landing pages form a bridge between where visitors are now and where they’d like to be.

They take time to address the reality of the audience’s lives, and then offer them a compelling vision of the future—which, as it happens, that audience can access by clicking the call-to-action button.

Sometimes this simple narrative is explicit. Other times it operates through subtle choices in imagery or language. But once you start looking for it in the highest-converting landing pages, it usually turns up.

See if you can spot this present-reality/possible-future framework in this month’s roundup of the 10 most interesting and effective landing pages we saw in the Leadpages community. Then, take a fresh look at the landing pages you’d like to optimize for your own business. Are there any insights from our Top 10 you can apply?

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