For observant marketers, every great landing page has something to teach.
It might be something small, like a clever turn of phrase in the headline. Or it might be something larger—the kind of choice that expands your conception of what a landing page can do.
Every month, we collect 10 landing pages worth learning from. As of last month, many of those lessons are backed up by objectively high conversion rates, too. In this post, I’ll be specifically calling out some of the lessons our last batch of the best landing pages of the year have to teach, and noting which ones turned up at the top of our highest-converting pages report.
Of course, sometimes the best way to learn is by following closely in another marketer’s footsteps. To that end, we’re also giving away a bundle of four of the landing page templates you see in this post. Click below for your free template pack, which includes:
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from December 2016”
Adam Honig spends much of his time and energy at the point where marketing automation and human sales talent meet.
He’s the cofounder and CEO of Spiro, an app that helps salespeople close more deals by automatically feeding them opportunities from their inboxes and calendars. That way, they spend more time talking to prospects and less time struggling with their CRM.
When you’re in the SaaS business yourself, you’re not going to settle for sales and marketing software that’s anything but elegant and effective. Adam has made a habit of seeking out powerful digital marketing tools and using them to build on Spiro’s success month after month.
Read more “[Case Study] The Lead Generation Strategy That Doubled Trial Signups for Sales App Spiro”
Editor’s Note: We’re pleased to introduce this guest post from Chris Huntley. The founder of Huntley Wealth Insurance Services, Chris has also become a sought-after advisor to other entrepreneurs hoping to apply new online marketing tactics in tradition-minded industries. Chris’s site recently passed the 1-million-visitor mark, and in this post he’ll share how he got that traffic and turned it into valuable leads.
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Every day, I get an email from an insurance agent who is struggling, begging me to explain how I generate life insurance leads online.
Wait a minute!
These guys want my advice?
The irony is laughable.
Eight years ago, I was over $40,000 in credit debt and couldn’t rub two pennies together (unless I borrowed them).
Read more “Guest Post: 10 Essential Lessons I Learned from My First Million Visitors (and What I Did with All That Traffic)”
“So, how do you choose the pages that make it into your landing page roundups?”
Someone asked me that a few weeks ago, and I had to admit: it’s pretty unscientific.
Not that we try to pretend otherwise. The title itself notes that these are simply our favorite pages—the most appealing, innovative, and engaging landing pages the Leadpages team has discovered in the past month.
But this month, things are a little different. That’s because one of our business analysts put together a neat script that automatically tells us which landing pages are getting the highest conversion rates, week by week, right in our Slack channel. (We’re talking conversion rates north of 60%, in many cases.) Which means that now we have a way to continually pull some of the best-performing pages of the month into our monthly roundups.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from November 2016”