If someone offers you a free food sample in the grocery store, do you spend 10 minutes reading the package and talking to the sample distributor before emptying the little paper cup into your mouth?
Or does it go more like this?
“Hi! Want to try our new super-mega-power-food protein bar? It’s got goji berries and electrolytes!”
“Hm, sounds interesting. Sure!”
But this doesn’t work so well:
“Hi! Want to buy a car? Four wheels, leather seats, runs great!”
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from February 2017”
Leadpages landing page templates are designed to give you exceptionally high conversion rates, straight out of the box. In fact, many of these templates convert so well because they’re the product of split tests we’ve either run ourselves or observed from leading marketers.
Now, you can run your own super-accurate split tests—including A/B tests and multivariate tests—on any Leadpages landing page.
Read more “What Gets Your Audience Excited to Opt in? Find Out with Our New Split Testing Tool (Now Drag & Drop Compatible)”
Most remarketing ads are pretty simple.
You saw this thing. You didn’t buy it. Here it is again. Want to buy it now?
And they’re pretty effective—certainly better than cold traffic, at any rate.
But of course, no conversion-minded marketer can leave it at “pretty effective.” So in the runup to Black Friday 2016, the Leadpages team decided to shake things up by pairing a Facebook remarketing campaign with two other tactics that had worked well for us … on their own. There was really no telling how they’d work all together.
Read more “The Counterintuitive Remarketing Campaign Strategy That Slashed Our Cost Per Lead 87%”
What should a landing page be about? On the most basic level?
There’s one response that comes pretty naturally to most business owners building their first couple of landing pages …
“Well, it should be about my business. Or my product, or my offer. Duh.”
But this is one situation where you might have to push past your gut instinct. Because it’s leading you astray.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from January 2017”