Editor’s Note: We’re pleased to introduce this guest post from Chris Huntley. The founder of Huntley Wealth Insurance Services, Chris has also become a sought-after advisor to other entrepreneurs hoping to apply new online marketing tactics in tradition-minded industries. Chris’s site recently passed the 1-million-visitor mark, and in this post he’ll share how he got that traffic and turned it into valuable leads.
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Every day, I get an email from an insurance agent who is struggling, begging me to explain how I generate life insurance leads online.
Wait a minute!
These guys want my advice?
The irony is laughable.
Eight years ago, I was over $40,000 in credit debt and couldn’t rub two pennies together (unless I borrowed them).
Read more “Guest Post: 10 Essential Lessons I Learned from My First Million Visitors (and What I Did with All That Traffic)”
“So, how do you choose the pages that make it into your landing page roundups?”
Someone asked me that a few weeks ago, and I had to admit: it’s pretty unscientific.
Not that we try to pretend otherwise. The title itself notes that these are simply our favorite pages—the most appealing, innovative, and engaging landing pages the Leadpages team has discovered in the past month.
But this month, things are a little different. That’s because one of our business analysts put together a neat script that automatically tells us which landing pages are getting the highest conversion rates, week by week, right in our Slack channel. (We’re talking conversion rates north of 60%, in many cases.) Which means that now we have a way to continually pull some of the best-performing pages of the month into our monthly roundups.
Read more “Landing Page Roundup: Our Top 10 Favorite Pages from November 2016”
There’s something weirdly compelling about online coupon codes.
I’m sure you’ve seen this. You go to a website, and the first thing you see is a big banner or popup that says something like:
Now, just about any visitor knows there’s nothing “exclusive” about this. And nomenclature aside, the “code” is far from a secret password or backdoor hack—it’s right there on the front page of the website.
Read more “Create an Online Coupon That Gets Sales and Subscribers with 2 New Coupon Code Page Templates”
Editor’s Note: This week’s guest post comes from Joe Martinez, a Milwaukee-based PPC expert at Granular who helps clients get the right kind of traffic and turn it into conversions—which requires both the right ads and the right landing pages. Today, he’s sharing what he did recently to boost one client’s PPC landing page conversions 183%.
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When you’re just getting started with pay-per-click advertising, the path to improvement is often pretty straightforward. You start with clear ads, make sure to use dedicated landing pages, and go from there.
But when you already have the basics in place, you can turn your attention to deeper considerations. At this stage, the answers may be less obvious, but it’s also where the real potential for optimization starts.
I recently took on a new client who was in this spot. They immediately asked what we could do to increase the paid search performance—even though their current performance wasn’t bad. They were already using dedicated landing pages. But they wanted to make a big push to hit an aggressive quarterly goal, and they weren’t sure their current PPC strategy would get them there.
When I looked at this client’s ads and landing pages, I immediately saw a big opportunity for improvement. It wasn’t necessarily something that would jump out to the casual observer, but addressing it resulted in a 183% jump in conversions.
Read more “[Guest Post] The 3-Part Trust Formula That Increased My PPC Landing Page Conversions 183%”