Editor’s Note: This post is part of our Build My Business series, in which our in-house experts, hobbyists, and insatiably curious marketers show you how they would use LeadPages to launch a campaign for a very specific—though hypothetical—business purpose.
This week, Head of Marketing Automation and notable bald man Chris Davis shares a salon marketing campaign designed to get a hair business buzzing with repeat clients. He’s also created a detailed campaign map, which you can download to use yourself below:
I have a special affinity for people who style hair for a living.
After all, people rely on them for self esteem and confidence daily. It’s hard to fight back a smile when someone tells you how great your hair looks.
I also know how hard it is to gain traction for your business. New competition pops up almost weekly.
But if every salon and barbershop owner knew how to consistently generate customers for their business, the threatening feeling would transform into empowerment and confidence.
In this post, I’m going to give you a simple salon marketing strategy to attract new customers, keep existing customers coming back, and turn happy customers into evangelists for your business. It’s designed for salons and barbershops, but any service-based business could use elements of my strategy.
When most new service-based businesses start off, they tend to focus on things like getting a fancy website and a logo designed. I would challenge that approach, however, and present you with one that is much stronger.
That is, generating leads.
The very first step when starting your business as a stylist or barber should be to identify how you are going to generate leads for your business. Better yet, you should think about how you can do this with the least amount of work needed on your part. You should think about automation.
Keeping that in mind, I created a complete campaign designed to be accessible to anyone in the hair or beauty industry—even if you’re totally new to marketing and don’t want to spend much time on it.
I’ll lay out my campaign step by step below, but I’ve also created a detailed roadmap you can save and follow on your own. Click below to get it your free copy:
Step 1: Build Your Landing Page
Let’s assume I’ve just opened my salon or barbershop. In that case, my main focus is to just get as many people through the doors as possible.