[Cofounder Update] How We Just Lost $1M + The Hardest Product Decision We’ve Ever Made

Note: This is the story of how we lost $1M right after acquiring Drip and (what feels like) the hardest business decision I’ve ever made.

About two weeks ago, Leadpages officially acquired Drip.

It’s been one of the best decisions we’ve ever made. Period.

And a number of decisions we made post acquisition have also been easy.

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Announcement: Leadpages Has Acquired Drip (Our Favorite Marketing Automation Tool)

Today we’re announcing that we’ve acquired Drip. Drip is a world-class marketing automation and email platform.

If you want the details (well, at least some of them), here’s the full press release. (I was going to assert that we “aqui-partnered with” Drip, but the last thing we all need is another made-up word from the startup world.)

Here’s a peek at Drip’s workflow builder:

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Now Closed: My First Coaching Program in 4 Years

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Note: This post is a follow-up to Tuesday’s announcement from Clay—you’ll want to read that first if you haven’t yet. The program below is currently closed to new registrants.

Before you purchase, we highly encourage you to watch the video above in its entirety, so you can get all the details about the Interactive Offer 2.0 coaching program and how to get it.

What Is the Interactive Offer 2.0?

The Interactive Offer 2.0 is an educational course and live coaching program that shows you how to create products that sell out before they’re ever created, making your next product a success long before you spend one cent creating it.

This is the same process we used to launch Leadpages, Center, and multiple membership sites, certification programs, and information products.

This is a real coaching program. When you join you’ll have the opportunity to talk to me or our head of Marketing Education, Bob The Teacher, for the remainder of 2016.

In addition to coaching, the course itself include 6 modules. Here they are:

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Getting Back to My Roots + A Personal Update

Note: Enrollment is currently closed for my Interactive Offer 2.0 coaching program.

A lot of people don’t know this, but the company that eventually became Leadpages started out selling marketing training and services.

We’re very different these days, and it’s been years since I’ve taught a marketing course. (Even at our annual conference, Converted, I didn’t teach marketing and instead spoke about our future product roadmap.)

Here’s the story of …

How I Became an Entrepreneur (the First Time)

At the age of 15, a friend and I raised $120,000 to start a software company. Around the same time, I left home, moved a few hours away, began my “adult life” and spent every waking hour on that company.

I was too young for that. Way too young.

It’s often easy to tell a cohesive story about what happens when things go right. When things don’t go according to plan, the story starts getting a little more complicated.

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