[INSTANT DOWNLOAD] The Best Performing Landing Page Template Of Its Kind (That I Know Of)

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So in today’s episode of the Marketing Show, we’re going to be doing not one, not two, but three things. You’re going to love them. The first thing that we’re doing is we’re going to give away probably the most effective landing page template that we’ve ever given away. It’s pretty advanced, but it’s very simple for you to implement. We’re going to give it away absolutely free, uncopyrighted for you to use as you wish. The second thing we’re going to do is talk about the principles behind why this landing page works. There’s two main reasons why this works so well. And I’m going to be going into the psychology behind why this landing page works. There’s two really important principles that you need to get. Third and finally, I’m going to be showing you how this landing page is being used by some of the top companies on the internet including AppSumo, which has a list of probably over 600,000 now and by us. So you’re going to see real live examples of how this landing page is being applied. That’s what you have to look forward to in this episode of the Marketing Show.

So here’s the back stream behind this. Back in the day, I did an episode of the Marketing Show called The Top 4 Best Squeeze Pages of 2012, and one of the squeeze pages mentioned is one by AppSumo. It was their contest page and the way it worked is you didn’t see an opt-in box at first so that actually disarms people. People are much more likely to opt in if you make them do something before opting in, right? If you just go to a page you can see some sort of giveaway and an opt-in box. You know how this story is going to end. At least, you know how they want it to end, but on this page, the way it works is you have to answer this question before seeing the opt-in box.

So if you want a chance to win this MacBook Air – By the way, this is AppSumo.com/MacBookAir, but if you want to win this MacBook Air, you have to select an answer. So who’s giving away this 13-inch MacBook? AppSumo does. You click submit answer and then you opt in, and this actually increases opt-in rates for a couple reasons. One, it’s disarming; and two, it creates a yes letter where you took some sort action that you were supposed to take and you’re sort of in an inertia pattern of taking action. So you’re much more likely to take the second action.

Anyway, when I spoke about this in this episode of the Marketing Show called The Top 4 Best Squeeze Pages of 2012, people loved it. People really, really liked this squeeze page. Past forward about a month and I start talking a lot on the marketing show about two-step opt-in processes, right; opt-in processes where you need to take some sort of action before you see the opt-in box. I made two episodes on the Marketing Show about that. One was called New Trend Opt-In Rates Across the Internet are Dropping: Here’s What to do About it, and the second episode of the Marketing Show where I talked about this was called the Two-Step Opt-in Process and How to Increase our Newsletter Subscriptions by 60%.

So what we’re going to be doing today actually is just giving you this template. I had a conversation with Susan Su of AppSumo and they blessed this. They gave us the permission to turn their page into a template that we could give away to you. Now, before I get too much into this, I want to say that we’re actually using a form of this template as well on the homepage for LeadPlayer. You’ll see we have a modified version of this template where there’s a video here, and you can select who’s giving away some free templates that we’re giving away. If you click on LeadPlayer Da and you click on Submit Answer, you can then opt in.

So this isn’t just something that AppSumo does. This is also something that we’re doing in our own business and we’re actually putting this on our homepage. And you know, we’re not forcing people to opt in. You can still see about LeadPlayer by going to the products page. You know, you can still get to our blog. So this isn’t some crazy coercive measure where you have to opt in or go away, but we want to give people the opportunity to get on our list and this is how we’re doing it.

So there are two major reasons why this style of landing page works. The first reason is simply speed of response, and let me show you what I mean. So here’s the template that we’re giving to you to give away, and the way it works is when someone selects the right answer and submits, they can immediately opt in. They don’t have to go to another page. They don’t have to refresh. They don’t have to reload. It’s immediate. And the faster your page responds, especially when it comes to taking a specific action the more likely someone is to opt in.

It’s kind of analogous to a time when I was at a flea market and I was asking about some shirts. They had them in a number of different colors, and I asked if they have them in red, and immediately, someone handed me a red t-shirt. He was like, “Oh, here it is. How would you like to pay for it?” And I was kind of taken aback because I was kind of in this browsing mode, but then I asked them to take a specific action, immediately, they hooked me up with a red shirt and I couldn’t be like, “Oh no, no. I’m just kind of I wanted to see it.” I mean I guess I could, but I didn’t. They handed it to me immediately and when you do that, people are more likely to take action.

I’ll give you another example. This is Gold Medal Bodies. This is the site of a client of mine who’s actually now a coach on our team, Andy Fossett. Brilliant marketer, fascinating guy, and really, really just on top of things and good at what he does. If you have time to check it out, go to Gold Medal Bodies, but he has an opt-in box that works like this. You click on ‘Click to Join Now. It’s Free,’ and you immediately see this pop-up box where you can enter in your e-mail address. Again, it’s a two-step opt-in process where you take some sort of action. Maybe it’s just clicking a button. And then immediately, you have the opportunity to opt in.

Here’s another example of this. This is up where the dot com, and it says ‘Demand a Plan on Gun Violence,’ and it says, “The tragedy in Aurora, Colorado has made it clear we need to do more to keep guns out of the hands of dangerous people.” And if you click on ‘I Agree,’ immediately it asks you to opt in. So when you do something and then immediately they’re like okay, now opt in, folks are much more likely to opt in. So the speed at which you respond to step one in the two-step opt-in process increases the likelihood that someone’s going to opt in in step two of the two-step opt-in process.

The second reason why this works so well is because it’s disarming. It’s a two-step opt-in process. Someone has to take some kind of action at first. They have to say who’s giving away the offer, whatever you’re giving away on this landing page. So somebody has to take some kind of response first, and you’re starting out with a low level of interaction, and all they have to do is indicate who’s giving away the free thing, and then immediately, they’re presented with an opt-in box, but you start low in terms of what someone needs to do. They just need to answer a question, and then you raise the bar, and when you can get someone to take any kind of action at all on your website they’re much more likely to do the following thing. So that’s the second reason why it works.

So finally, here’s the template that AppSumo is allowing us to give away. Thanks a ton AppSumo. And the way it works is you can populate this with your own answers. You can replace this with an image of whatever you’re giving away. You insert your logo here, and you can easily edit all of this text. This is all like HTML 5CSS3 compliant, and here’s the code. It’s Super Clean. It’s basically the HTML is from here to here, and editing the text is an absolute cinch. Using this is incredibly easy to do. This is uncopyrighted. We’re not charging for this. If you want to use this with your clients, if you want to spin this into all kinds of amazing things, you’re absolutely welcome to. We’re giving this away.

Anyway, my name is Clay Collins. The download link for this is somewhere on this page. I hope you’ve enjoyed this. I hope you learned a lot as well. I hope you didn’t just grab the link and run. I hope you learned from this, why this is important, and thank you so much. So my name is Clay Collins. Thanks for watching this episode and I’ll talk to you later.

  • Sam

    The link seems to be invalid.

    • sam

      sorry, to clarify this comment is for the first link (the direct link to the template)

      • Tracy Simmons

        Hi Sam, if you right click on it and choose “Save link as…” I think you’ll find it works. Give it another try!

      • Sam

        Okay I’m still getting the previous download for the video squeeze page. I’m not getting the template with the questionnaire like on AppSumo

      • Totally. Done. Fixed. Very grateful that you let me know.

    • VERY sorry. It’s fixed now

  • Ian Belanger

    Hey Clay,

    The download link isn’t working for the landing page.

    Thought you should know.

    • So sorry. It’s fixed now

    • Thanks! We fixed it and it’s working now. Sorry again about the problems.

  • That looks very cool. Thank you! I also want your top secret ninja version 🙂

  • Natalie

    Very clever! Thanks for sharing!

  • First link to download doesn’t work and the third link to the LeadPlayer example doesn’t look formatted correctly.

    • It’s working now. Thanks for taking the time to let me know.

  • The free template page returns an error page. ???

    • Grateful that you let me know. It;’s working now.

  • Thanks for the template.

  • Hi everyone! The link is working now. Sorry about the problems.

  • Jason Gammon

    Wow. The html, js, and css? You’re just too nice. Trying to make this easy for us? Thanks!

  • What an awesome giveaway and super video, thanks Clay 🙂 (PS stick me on that second giveaway list – I’m excited!)

  • Thank you so much Clay! You Could absolutely charge for this – so thank you!

    I also love the look of your leadplayer landing page. I never saw it cause I bought LP already being on your list 🙂 so it was through the emails/blog page, etc.

    quick question: what happens if someone (for a joke) chooses the wrong answer purposely? will it still go through? or is set up not to?

  • rogerely

    Hi Clay: I to see new squeeze page designs. Thanks so much for sharing this. Can’t wait to put it into action. Looking forward to watching some of you other videos as well. Ck out my page at http://myscocialmediamatters.com. would love to connect on FB or LinkedIn.

    • Hum . . . I can’t seem to get that link working. Glad you enjoyed this.

  • Ed

    Hey, Thanks. Clean looking template downloaded fine.

    • Great! Glad we finally got that download link working.

  • Neil Sutton

    I’ve seen and filled in that AppSumo form many-a-time (still waiting to win that MacBook Air). Thank you Clay, for another great template. I’m looking forward to using it soon.

    • Totally. If if you have a second and wouldn’t mind, I’d be grateful if you sent someone over at AppSumo (maybe Noah) a thank you tweet. No problem if you can’t, but I’d be grateful.

  • Excellent! Thank you!

  • Morgan Williams

    Great giveaway and great video as always Clay. Thanks.

    • Thanks, Morgan! I try my best. Glad you like.

  • I’m an idiot, downloaded it, but what now? Any tips on how to use it, change it, edit it, which file to open, in what folder?

    • Hi Ben! This one is straight HTML, so you’ll need to edit it in a text editor. It isn’t a wordpress plugin. I wish I could offer more in terms of support. We support the living crap out of our paid products (like LeadPlayer) . . . but it’s more difficult to do that with these paid templates.

  • Excellent stuff. Looking forward to part 2!

  • I <3 andy

  • MH

    Nice one…

  • Manuela

    Amazing how quick the internet is changing… and I thought opt-in in the landing page was the way to go…. thank u for sharing the knowledge 🙂

  • Catherine

    Your generosity is wonderful Clay. Love the way you share your information. Thanks.

    • Thanks, Catherine! And AppSumo is also pretty badass for letting us do this as well.

  • Love this and will try this on our site tomorrow. Wonder if for an “add to cart” if we made it a 2 step process, if abandoned carts would decrease?

    • Isn’t the “add to cart”, then pay, itself a two step process that creates a yes ladder?

      • Definitely agree, though was thinking to the “Yes Mode” before they go to my site for a 1 page check-out and see us asking for Credit Card Info, that the yes to something might Anchor them in. Thanks for the comment!

      • Tony C

        By the time I get to the shopping cart checkout I’m not fully in ‘Yes’ mode.

        The reason I will abondon a shopping cart is that is often the only place I can see all the hidden costs too. Little things like tax and shipping are often missed off till this point. Only then will I decide to buy provided the prices is still what I was led to believe it was. Hope this helps when you are setting up your final steps before purchase on your sites.


    • Hum . . . I’m not so sure. If you want to work on shopping cart abandons, check out: SeeWhy.com

  • Clay, how valuable do you think the giveaway has to be to entice people?

    • At least $8.38 in value :-). Just kidding. Honestly, the only way to test that is by measuring your opt-in rate. If less than 15% of people opt in, then that’s bad. If over 30% opt-in, then that’s good. It’s going to vary a lot from industry to industry, and from traffic source to traffic source.

  • I always wondered what AppSumo was!! What I Love about this app is not the app. I LOVE the email you sent me that drew me into writing this comment. Sooo cool! I feel like a smiling fish that landed on your plate…The fisherman wins and the fish enjoyed the ‘game’ – and got a win ‘an app’ in the bargin. A wonderful demonstration of what you teach…Whoohoo! I just Loooove a system that not only works, it’s win-win!

    • 🙂 thanks, Cheryl. This is a damn good description of marketing: “The fisherman wins and the fish enjoyed the ‘game’ – and got a win ‘an app’ in the bargin.”

  • Thanks Clay. Looking forward to using this!

  • Gold, Gold, Gold. Awesomeness. Thanks Clay

  • Silverborn

    Hey Clay, great template. Noah and the Appsumo team are awesome with this stuff. Excellent explanation as to why it works so well (worked on me before). Thanks

    • Those Sumos there at AppSumo are good people.

  • Darren Crawford

    Thanks for sharing this Clay. Super easy to use. Putting it to the test this weekend on a project.

    • Please come back and share data! I’d be grateful, Darren.

  • Great giveaway and explanation of the power of using this type of page. I definitely see this page style as disarming which could drive higher conversion. Thanks for sharing!

    • Absolutely. Please come back and let me know how it works for you.

  • The time that Clay released his introductory software deal for $96.00 or so I was not financially able to participate. A couple of days in it but that’s how it goes, anyway that was a big mistake as Clay and his team are Lovers not Haters and loves to give!! What’s with that?

  • Thanks Clay. This is an ongoing problem of how to make the opt-in irresistible so people will be open to getting involved. This landing page takes that “oh no, not another one” look out of it, and adds a bit of fun to the process which speaks well for the marketer or company with the offer. I’m working on a freebie right now, and need to create my landing page – now I have the answer. You’re very generous!


    • Thanks Val. AppSumo is pretty generous also. Thanks for stopping by and leaving a note.

  • John

    Very cool. It’s always about the incentives, isn’t it? WIIFM. 🙂

    • Jon! How’s it going? What does WIIFM mean?

      • Gary Hudson

        WIIFM = What’s In It For Me

  • Ross Bridgeford

    LOVE IT Clay, thanks heaps mate.

  • Outstanding value as always Clay. Your videos always give a good return on the time investment. The template is an added bonus. Thanks to you and to the App Sumo team also.

    • Thanks for mentioning AppSumo. They’re great people over there.

  • Gary

    Ahhhh . . . the link to see the page on LeadPlayer.com forwards almost immediately to
    http://www.leadplayer.com/products/ for me. I get a glimpse for 1 second, then it’s gone. Chrome 20.

    • Yeah, we had some tech issues come up and needed to forward the home page. It will be back up in a few days.

  • Andrea

    marvelous! A great time saver!

  • David H. Lawrence XVII

    Awesome information – I love the “yes ladder” and inertia concepts. Looking forward to the super secret mod! And I’m with gary – only got a glimpse. Please tell me that the visitor doesn’t have to choose the right answer – especially since I wonder what the opt-in ratio would do if it wasn’t a dumb question, but actually a question that was easy to answer, but didn’t seem pandering. Like the gun violence opt-in.

    • They do have to answer the right question. But the point it to make it really easy for them to guess. But the question that’s loaded in there makes they much more likely to remember you and less likely to mark you as spam when your emails show up in their inbox.

  • Good stuff Clay! Thx for the video and template.

    • Absolutely. You’re welcome.

      • Clay, need your advice about how I can best leverage Leadplayer for a kickstarter campaign I’m launching. Can we discuss offline? My skype is Egbertin SD. Cheers!

  • Monique

    Hi Clay,
    Great stuff! One question – I saw in your video that you are using a video in place of the image on the left side of the landing page. Is this option available in the download?

    • Great question, Monique. Just wait a few days . . . it’s coming.

  • Tom Kelly

    Thanks Clay: Looks very informative! Now if a senior, learning disabled soul who is not a techie or good geek can figure out how to open and use it?! 🙁 Thanks, Tom

    • Best of luck, Tom. You can learn a lot with nothing more than a computer and the internet.

  • bulerouk

    I appreciate this Clay. Some beginners don’t have an idea about landing pages including myself :-). This is a gem for me to get going. Thank you.

    • You’re absolutely welcome. Thanks Bulerouk.

  • Fred

    eager to try this

  • This is an outstanding giveaway. As always you have given away something of incredible value for free. I can’t thank you enough for this.

    One question though: is this meant to replace Welcome Gate?

    • Not at all. They both serve different functions and have different purposes.

  • Alberto Davila

    Thank you Clay! Very interesting product and concepts. The Yes Ladder is a great concept! Thanks again and thanks to the AppSumo people.

    • Thanks for the kind words, Alberto. Please come back and share results as soon as you’ve implemented.

  • Robert V

    Looks simple but I can see how it would work.

  • This looks fabulous Clay – anything that can increase the opt-in rate is worht a try! FYI WIIFM means ‘what’s in it for me’…

  • Annabel

    Cool template.

  • Peter

    Thanks so much Clay. I’m really impressed with the value you provide! Does the template add to what LeadPlayer already does?

    • Hi Peter . . . this template doesn’t incorporate video, so it’s not an either/or thing.

  • CoachSherrill

    Thanks, Clay. At first I thought, why add the extra step? If they are going to sign up, they are going to sign up. Then I realized the two step process is one I myself usually follow 🙂

    • As with all things, it’s best to test and go with the winner.

  • Jeremy

    I love this template and I agree with all that Clay and his team are VERY generous…For some reason I am having trouble how to implement this (on a technical level) on my site.

    • Hi Jeremy. We provide amazing support for our paid products but unfortunately can’t provide the same level of support for these free templates.

  • Tom

    Let the Opt-ins Begin!! This will be a GREAT opportunity to do some split testing vs. my current LP starting today. Thanks Clay and AppSumo!!

    • Sounds like fun. Please let me know the results.

  • Le Thi nhung

    Thank you clay manner speak of you very good with one face truth handsome

  • Do i use your template on FB or on my blog?

  • Carl Fetty

    Thanks Clay, I’m new to internet marketing and today I also downloaded your Welcome gate. Do I use each one at different times e.g. the landing page template when I give something away and welcome gate for opting in to my newsletter or do I use them both at the same time. It.s unbelievable how much you offer for free. Thanks again.

    • You’re absolutely welcome, Carl. What you do with this template vs. Welcome Gate is 100% up to you. They serve different purposes and will produce different results depending on traffic sources and offers.

  • Jeremy

    Hey Clay,
    As thanks for all of these free templates (and all of the amazing and inspiring marketing info) I want to give you some original music which you can use in your videos (royalty free of course) if you want.

    • You’re welcome. The music sounds interesting. Did you create it? Is it your stuff?

  • Hi Clay, this is the first time I’ve actually viewed one of your videos, and I wanted to thank you for both the landing page template AND for the education around the psychology behind it. Wonderful gifts! Thank you 🙂

    • You’re absolutely welcome. Thanks for stopping by.

  • Brian

    HI Clay,

    I tried looking at this template it would not work? Am I doing something wrong?

    Please help when you get a chance.

    Thank you,


    • It seems to be working 100% fine for other people. Someone just used the template to create this: http://healermedia.com/ ; I wish we could provide technical support for these free templates, but we can’t. We provide amazing 1-on-1 support for all our paid products, however (and go above and beyond).

    • Marc

      Brian, I own the site Clay mentions. If you want some help getting it set up, shoot me an email: marc@marcquinn.net


      • Marc . . . what site do you own that I mention?

  • Brian

    Can I have a number to contact you about your services. Thanks

  • carol

    Very cool! I think YOU should have a macbook air giveaway!

  • very nice love app sumo too… thanks for sharing Clay