When you sort the top converting landing pages in LeadPages, you’ll notice that out of the top nine, all but two have two-step opt-in processes. Two-step opt-in processes occur on pages when someone clicks on the opt-in and this pop-up appears.
We’ve published extensively about why having two-step opt-ins results in such a great difference in conversion rate. In fact, we found that moving from a one-step opt-in to a two-step opt-in results in a relative increase in conversion rate of about 30%.
So back to this opt-in box, we thought why not take this box and allow users to post it anywhere? We’re super excited to announce the biggest release for LeadPages since the release of LeadPages itself and that’s the release of LeadBoxes. LeadBoxes is the response to user feedback and it’s something one of our advisors Pat Flynn encouraged us to create.
LeadBoxes can be used to capture email addresses from the sidebar button, from a link and a blog post, or from a guest post on someone else’s blog. With LeadBoxes you can collect opt-ins from someone else’s website for your list. A great place to add a LeadBox is in the bio section.
These LeadBoxes can be installed and used anywhere that you can post a link. LeadBoxes doesn’t just work in WordPress, it can be used inside of WordPress, outside of WordPress, on HMTL pages or anywhere that you can have an HMTL link, you can use LeadBoxes.
To create a LeadBox, just go to the my LeadBoxes section in the top menu. Click on create new LeadBox.
To edit things, just click on them. Change the headline. Change the font, the letter spacing and the size. You can customize the look and feel t0o make the box look however you want it.
If for example I wanted to add a different color of background, I can change that in the forms style section along with adding a border if I wanted to. I can change the button text as well as the color of the button and really make it look how I want. If I wanted to add a tracking code from an analytics service such as Google Analytics, I could put that in here. I can hook it up to any integration we support and multiple form feeds can easily be used here as well. I can drag and drop these fields however I want them and turn some off if I don’t want all of them to display.
LeadBoxes also works with GoToWebinar so when someone opts in on this box, they’ll be registered for an upcoming webinar.
So when someone opts in, they’re not only opting into your list but they’re registering for the webinar. Now once you’re done customizing, just name the LeadBox and save it then just click publish.
Now copy this code and from there you can paste it on any blog, website or anywhere that accepts HTML links. Now when someone clicks on this link, they’ll now see the LeadBox that we just created. Which allows you to collect email addresses from any landing page or website.
LeadBoxes work incredibly well for our customers. If you’d like to implement LeadBoxes in your business, this is available to all LeadPages customers immediately.