There are at least two ways to present any call to action.
One is to focus on consistency. Your visitors have stayed with you this far, so why not give them more of the same thing to nudge them into opting in? If that theory holds true, you’d want to do things like repeat copy from elsewhere on your landing page or LeadBox and stick to the color scheme you’ve been using.
The other strategy is to focus on contrast. If your call to action matches the rest of your page too well, it might blend in and be ignored. To prevent that, you might design your page to bring visitors to the call-to-action button faster and give that button a bright, contrasting color.
Which strategy is more effective? In this A/B test, two LeadBoxes® face off to determine the answer—at least for one Facebook marketing expert.
In Version A, we have a bright yellow call-to-action button, which stands out from the blue header area. Version B borrows elements from the header area, using a matching blue button and repeating a line of copy (“Steal this training. . .”).
Which version do you think increased the conversion rate for this LeadBox™ by 24.26%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
How People Voted
If you chose Version B, you are correct!
Version B, with a 99.88% probability of outperforming Version A, increased opt-ins by 24.26%.
Although we can’t say with total certainty why this change caused the increase, here are a couple of my speculations:
1. The words “100% FREE” typically boost conversion rates, and repeating them may have amplified this effect in Version B.
2. In business, blue can imply honesty, trust, and dependability, which may have led more visitors to opt into Version B.
Why do you think Version B outperformed Version A? Let us know in the comments!
Not all visitors are the same, but A/B testing your calls to action may be something to consider for your own LeadPages®.
What Do You Think?
If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.
Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, call-to-action copy, images, and just about any other change you can think of.
Watch the quick video below for an introduction to enabling split testing on your LeadPages account.
More About A/B Testing
A/B Test: Did This Call-to-Action Button Boost or Decrease Opt-ins by 35.69%? For another example of the power of A/B testing calls to action, check out this A/B test.
4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.