A/B Test: Which Landing Page Image Increased Opt-Ins by 27%?


Your headline may be the star of your landing page, but it’ll shine even brighter if you can find the right image to support it.

In fact, like many a supporting actor in awards season, your image can even end up stealing the spotlight—and landing your page a big win.

Today’s featured A/B test finds 2 different landing page images vying for the role of Best Supporting Actor. Version A features an image communicating the product’s technological flexibility through 3 different devices (desktop monitor, tablet, and smartphone). Version B uses a simpler image: the piggy-bank logo that’s already contained in smaller form in the page’s header.

Which version do you think increased the opt-in rate for this LeadPage by 26.99%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 26.99%
13% 87%

How People Voted

Click here to see our take on these results


If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased the opt-in rate by 26.99% (which, in this case, added 10 percentage points to the conversion rate—an impressive boost).

Although we can’t say with total certainty why this change caused the increase, here are a couple of my speculations:

1. Emphasizing the value associated with the brand in Version B provided more value for visitors.

2. Visitors may have automatically assumed the course would be available on multiple platforms, reducing the effectiveness of the image in Version A.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your images may be something to consider for your own LeadPages®.


What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadPage like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, body copy, calls to action, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About A/B Testing Images

A/B Test: Which LeadBox™ Image and Copy Increased Opt-Ins by 50.28%?
For another example of the power of A/B testing images and copy, check out this LeadBox™ test.

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights
A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.