A/B Test: Which Landing Page Headline Increased Opt-Ins by 129.16%?

795x447_Split_Test_Thumbnail_Blog

There’s more than one way to get interesting results from an A/B test. You might test one thing at a time, or you may decide to test large-scale concepts by making multiple changes at once. Even tests that are a little unfocused can suggest where to turn your attention in future tests (which is why we sometimes feature A/B tests that are less than perfectly set up).

However, my favorite way to get results that can be applied across your marketing campaigns is single-variable testing. A single-variable A/B test consists of two or more pages where all but one of their elements remain consistent. That change may be a different headline, a different product image, or a different call to action button.

In today’s test, we bring you quite possibly the “most single variable test” I have ever seen. The only difference between these two pages is one word in the headline: “gaming.”

Which version do you think increased opt-ins for this LeadPage® by 129.16%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
No "Gaming"
"Gaming" Included
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 129.16%
18% 82%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 129.16%.

Although we can’t say with total certainty why this change caused the increase, here I believe that including an extra adjective (“gaming” in this case) provided more clarity for visitors, especially if they weren’t already familiar with the Xbox 360.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your body copy may be something to consider for your own LeadPages®.

leadmagnet-button-feature4

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your body copy, calls-to-action, images, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.

https://youtube.com/watch?v=3h3pQKLagng?showinfo=0

More About A/B Testing LeadPages®

A/B Test: Which Headline Increased Webinar Opt-Ins by 273.8%? For another example of the power of A/B testing LeadPages®, check out this headline test.

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.

  • Eric

    The first one says “Consoles in Bulk Below” on one line and then “Whole sale prices.”

    I think the second one performed better simply because it says:
    “Gaming consoles in bulk” on the 2nd line and then “below wholesale prices” on the third. These are more “complete” thoughts. Case A breaks up a complete thought on the second line and it goes to the third line, and this is confusing.

    Perhaps better than all of these would be: “Buy Xbox 360 Consoles” on one line, and then “in bulk below wholesale prices” on another.

    • Daphne Sidor

      Interesting theory! Makes me want to see an A/B test that tests *only* the impact of line breaks . . .