A/B Test: Which Landing Page Headline Increased Opt-Ins by 129.16%?

There’s more than one way to get interesting results from an A/B test. You might test one thing at a time, or you may decide to test large-scale concepts by making multiple changes at once. Even tests that are a little unfocused can suggest where to turn your attention in future tests (which is why we sometimes feature A/B tests that are less than perfectly set up).

However, my favorite way to get results that can be applied across your marketing campaigns is single-variable testing. A single-variable A/B test consists of two or more pages where all but one of their elements remain consistent. That change may be a different headline, a different product image, or a different call to action button.

In today’s test, we bring you quite possibly the “most single variable test” I have ever seen. The only difference between these two pages is one word in the headline: “gaming.”

Which version do you think increased opt-ins for this LeadPage® by 129.16%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage® and our analysis.

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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 129.16%
18% 82%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 129.16%.

Although we can’t say with total certainty why this change caused the increase, here I believe that including an extra adjective (“gaming” in this case) provided more clarity for visitors, especially if they weren’t already familiar with the Xbox 360.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your body copy may be something to consider for your own LeadPages®.


What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your body copy, calls-to-action, images, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About A/B Testing LeadPages®

A/B Test: Which Headline Increased Webinar Opt-Ins by 273.8%? For another example of the power of A/B testing LeadPages®, check out this headline test.

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.