There’s more than one way to get interesting results from an A/B test. You might test one thing at a time, or you may decide to test large-scale concepts by making multiple changes at once. Even tests that are a little unfocused can suggest where to turn your attention in future tests (which is why we sometimes feature A/B tests that are less than perfectly set up).
However, my favorite way to get results that can be applied across your marketing campaigns is single-variable testing. A single-variable A/B test consists of two or more pages where all but one of their elements remain consistent. That change may be a different headline, a different product image, or a different call to action button.
In today’s test, we bring you quite possibly the “most single variable test” I have ever seen. The only difference between these two pages is one word in the headline: “gaming.”
Which version do you think increased opt-ins for this LeadPage® by 129.16%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadPage® and our analysis.
It Contains Dozens of More Split Test Ideas, Results, and Insights.) Click Here to Download my Free Guide
How People Voted
If you chose Version B you are correct!
Version B, with a 100% probability of outperforming Version A, increased opt-ins by 129.16%.
Although we can’t say with total certainty why this change caused the increase, here I believe that including an extra adjective (“gaming” in this case) provided more clarity for visitors, especially if they weren’t already familiar with the Xbox 360.
Why do you think Version B outperformed Version A? Let us know in the comments!
Not all visitors are the same, but A/B testing your body copy may be something to consider for your own LeadPages®.
What Do You Think?
Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.
If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.
Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your body copy, calls-to-action, images, and just about any other change you can think of.
Watch the quick video below for an introduction to enabling split testing on your LeadPages account.
More About A/B Testing LeadPages®
A/B Test: Which Headline Increased Webinar Opt-Ins by 273.8%? For another example of the power of A/B testing LeadPages®, check out this headline test.
4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.