A/B Test: Which Landing Page Copy Increased Opt-Ins by 14%?

Your headline and supporting copy should function like a 1-2 punch. You get attention with the headline, then immediately follow up with supporting copy to give them an extra push. The goal? Knock ’em out with overwhelming value.

In today’s featured A/B test, The Rocket Company tried out 2 different versions of an event page with 2 different headline/supporting copy combinations. One version is quite detailed—”Ready to Stop Stressing About Inconsistent Giving in Your Church? Learn the 3 Ways to Successfully Implement Digital Giving in your church, in this LIVE training session.”

The other—”How to Launch a New Era of Giving in Your Church: This is TOO important to miss”—is, well, punchier. On the other hand, it’s also a little less informative.

Which version do you think increased opt-ins for this LeadPage by 13.63%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadPage and our analysis.

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Winner: Version B created an overall increase of 13.63%
55% 45%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 99.95% probability of outperforming Version A, increased opt-ins by 13.63%.

Although we can’t say with total certainty why this change caused the increase, here are a couple of my speculations:

1. Phrasing the headline as a question in Version B may have captured more attention by helping visitors relate their own problems to the event topic.

2. The supporting copy in Version B spelled out what visitors would take away from the event (3 ways to implement digital giving), which may have made the event seem more valuable.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your copy may be something to consider for your own LeadPages®.

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What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadPage like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your images, calls-to-action, body copy, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.

https://youtube.com/watch?v=3h3pQKLagng?showinfo=0

More About A/B Testing LeadPages®

A/B Test: Which Webinar Page Headline Increased Opt-Ins by 51%? For another example of the power of A/B testing LeadPages®, check out this headline test on another webinar registration page.

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.

  • Interesting.

    I ran a similar split test on one of my opt-in pages and
    the one that converted the highest, beating out the original
    was the question based headline.

    My control got a 34% opt-in rate but my question based
    headline got a 53.8% opt-in rate…

    Crazy difference.

    -Isaiah Jackson

    • Daphne Sidor

      Yeah, that’s an impressive opt-in rate boost—nice work! I’ve also found that question-based headlines/titles/subject lines routinely outperform other kinds of headlines. If you can get people to “answer” in their heads, they’re already more engaged.