A/B Test: Which Image Increased Opt-Ins by 101.68%?


Jazz is famously about improvisation, but that’s not the whole picture. Great jazz musicians start with deep knowledge of the structures of music and use it to make decisions on the fly about what notes will sound best next. They can sense when to stick to a key and when to break the rules by playing close attention to the other players and the audience.

Conversion-rate optimization isn’t quite as spontaneous as jazz, but a good A/B tester will similarly draw on a wealth of background knowledge, careful observation, and even a dash of inspiration when it’s time to test something new.

In this A/B test, JazzGuitarLessons.com tested two LeadBox images. One was created in a style that’s known for getting good results, a blurred out version of the lead magnet. Version B was a little different, featuring a close-up photograph of a guitar player in action.

Which version do you think increased opt-ins for this LeadBox™ by 101.68%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Image of the Lead Magnet PDF
Guitar Player Close-up
1 What's Your Vote?
2 And the Winner Is...
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Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 101.68%
19% 81%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A,increased opt-ins by 101.68%.

Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:

1. While blurring part of your lead-magnet image can create intrigue, Version A may take this too far—it blurs even the header of the document, which may be more confusing than compelling for visitors.

2. In Version A, the lead magnet is shown as part of a screenshot of someone’s entire desktop, which adds visual clutter and may make the image look less professional.

3. The musician image in Version B conveys the potential results of reading this PDF and lets viewers imagine themselves as this skilled guitar player.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your images may be something to consider for your own LeadBoxes®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, text colors, calls-to-action, form fields, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.