As the old saying goes, “A picture is worth a thousand words.” For marketers, the right picture can also be worth a thousand extra dollars, or a thousand more conversions.
So how can you discover exactly what your images are worth to your business? Run an A/B test, of course!
That’s just what TJ Bowman, Jr. did in today’s A/B test. A LeadBox™ image depicting a report being downloaded squared off against an image of Vista Vapors‘ products and logo.
Which version do you think increased opt-ins for this LeadBox™ by 21.99%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadBox™ and our analysis.
It Contains Dozens of More Split Test Ideas, Results, and Insights.) Click Here to Download my Free Guide
How People Voted
If you chose Version A you are correct!
Version A, with a 99.37% probability of outperforming Version B, increased opt-ins by 21.99%.
Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:
- The LeadBox™ offers both a product discount and a guide; visitors may be more interested in the discount and therefore more likely to opt into the version that focuses on the products.
- The logo in Version A may have increased the LeadBox™’s credibility.
Why do you think Version A outperformed Version B? Let us know in the comments!
Not all visitors are the same, but A/B testing your images may be something to consider for your own LeadBoxes®.
What Do You Think?
Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.
If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.
Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, calls-to-action, form fields, and just about any other change you can think of.
Watch the quick video below for an introduction to enabling split testing on your LeadPages account.
More About LeadBox™ Images
A/B Test: Which Opt-In Form Image Increased Conversions 284.89%?
For an even more dramatic example of the power of images, check out this LeadBox™ test.
LeadBoxes® Roundup: The Top 10 LeadBoxes We Saw in August 2015
The marketers who made these LeadBoxes® have been extra creative in choosing images. See some image tactics you may not have realized were possible with LeadBoxes®.