A/B Test: Which Image and Button Copy Increased Opt-Ins by 15%?


Should your marketing focus on the product you’re offering or the person who will use it?

Or, as the case may be, the bunny who will eat it?

That question hops into the foreground in today’s A/B test, which compares 2 different takes on a LeadBox™ offering free hay for pet rabbits.

In Version A, we see a spirited image of a small bunny dwarfed by a big bag of hay and exclaiming, “Free timothy hay?!? Count me in!!!” The call-to-action button further emphasizes the product, reading: “Yes! Send Me Free Hay!”

In Version B, a much bigger bunny fills the image slot, while the “Claim Now” button focuses on driving urgency rather than restating the product.

Which version do you think increased opt-ins for this LeadBox™ by 15.19%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
More Informal Image, Incentive-Based Button Copy
Larger Bunny Image, Urgency-Focused Button Copy
1 What's Your Vote?
2 And the Winner Is...
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Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 15.19%
40% 60%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 96.48% probability of outperforming Version B, increased opt-ins by 15.19%.

Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:

1. The speech bubble gives Version A an informal, offbeat feel, which may have better captured visitors’ attention.

2. The image in Version A also features the product’s packaging, making the product feel more tangible to visitors.

3. The call to action copy provides continuity between the image and the copy by clearly restating the incentive for the opt-in (FREE HAY!).

Why do you think Version A outperformed Version B? Let us know in the comments!

Not all visitors are the same, but A/B testing your imagery and button copy may be something to consider for your own LeadBoxes®.


What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, form fields, security copy, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About A/B Testing LeadBoxes®

A/B Test: Which LeadBox™ Copy Increased Opt-Ins by 332.96%?
For another example of the power of A/B testing LeadBoxes®, check out this copy test.

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights
A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.