A/B Test: Which Headline Style Increased LeadBox Opt-Ins by 12.36%?

blog_795x447 (1)

Headlines are crucial to your lead generation process. They help the visitor make a very important decision: take action or take off?

Because your headline is such a big deal, the prospect of changing it can be scary. If the new headline underperforms, it can have a big impact on opt-ins. In this case, A/B testing is a great solution because it lets you see very quickly whether a headline change is working for your visitors—and quickly change it back if it’s not working.

In this A/B test, a few headline tweaks resulted in a 12.36% increase in opt-ins. Under examination: length, capitalization, and punctuation.

Which version do you think increased this simple LeadBox’s opt-ins?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning LeadBox® and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
50%
"Updates on whats new, monthly feature article and a FREE guide"
"Legal updates, monthly feature article AND a free guide!"
1 What's Your Vote?
2 And the Winner Is...
3 Free Guide
66%
Free Download: See Results from 20 of the Best Split Tests We've Featured on Our Podcast, ConversionCast (Called "The Split Testing Encyclopedia of Results").
It Contains Dozens of More Split Test Ideas, Results, and Insights.)
Click Here to Download my Free Guide

PRIVACY POLICY: We hate SPAM and promise to keep your email address safe.

YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 12.36%
47% 53%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 97.73% probability of outperforming Version A, increased opt-ins by 12.36%.

Although we can’t say with 100% certainty why this change caused the increase, here are a couple of my speculations:

  1. Version B offers “legal updates” rather than just “updates on what’s new,” which may sound more useful to visitors.
  2. Version B displays uses an exclamation point at the end of the headline, putting extra emphasis on the value.

Why do you think Version A outperformed Version B? Let us know in the comments!

Not all visitors are the same, but A/B testing your headlines may be something to consider for your own LeadBoxes® and landing pages.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages®, you should know that all Pro and Advanced users can run any split test inside LeadPages® in just five clicks.

Do you have a landing page or LeadBox® like this one that you would like to A/B test? If so, you can set up the exact same type of test in under a minute. You can also split test images, text colors, call-to-action buttons, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages® account.

https://youtube.com/watch?v=3h3pQKLagng?showinfo=0

  • Jonathan

    A close call, as reflected by the vote, but B had a more specific benefit. We think specific beats general. Also a typo in A…and the exclamation point is nice.

    • John Nye

      Excellent catch Jonathan! Even though it may come off as a small change at first, specificity can have a big impact on opt-ins.

  • Got that one right – yes .. more specific

    • John Nye

      Good job Keely! I’m glad you got it right!

  • Sarita Premley

    For A, ‘whats’ is missing an apostrophe… there are plenty of people who hate poor punctuation, ESPECIALLY misuse of apostrophes!