A/B Test: Which Headline Style Increased LeadBox Opt-Ins by 12.36%?

Headlines are crucial to your lead generation process. They help the visitor make a very important decision: take action or take off?

Because your headline is such a big deal, the prospect of changing it can be scary. If the new headline underperforms, it can have a big impact on opt-ins. In this case, A/B testing is a great solution because it lets you see very quickly whether a headline change is working for your visitors—and quickly change it back if it’s not working.

In this A/B test, a few headline tweaks resulted in a 12.36% increase in opt-ins. Under examination: length, capitalization, and punctuation.

Which version do you think increased this simple LeadBox’s opt-ins?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning LeadBox® and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
"Updates on whats new, monthly feature article and a FREE guide"
"Legal updates, monthly feature article AND a free guide!"
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 12.36%
48% 52%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 97.73% probability of outperforming Version A, increased opt-ins by 12.36%.

Although we can’t say with 100% certainty why this change caused the increase, here are a couple of my speculations:

  1. Version B offers “legal updates” rather than just “updates on what’s new,” which may sound more useful to visitors.
  2. Version B displays uses an exclamation point at the end of the headline, putting extra emphasis on the value.

Why do you think Version A outperformed Version B? Let us know in the comments!

Not all visitors are the same, but A/B testing your headlines may be something to consider for your own LeadBoxes® and landing pages.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages®, you should know that all Pro and Advanced users can run any split test inside LeadPages® in just five clicks.

Do you have a landing page or LeadBox® like this one that you would like to A/B test? If so, you can set up the exact same type of test in under a minute. You can also split test images, text colors, call-to-action buttons, opt-in forms, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages® account.