A/B Test: Which Branding Strategy Increased LeadBox™ Opt-Ins by 151.36%?


When it comes to weight loss, do people look for a time-tested solution backed by medical authority . . . or just whatever’s new and inexpensive?

That’s what today’s A/B test examines. The answer could affect not just the final version of this LeadBox™, but this weight-loss company’s entire branding strategy.

Version A keeps things highly professional, with a black-and-white photo of Dr. Simeons and a streamlined, to-the-point call to action. If you’ve been burned by unrealistic weight-loss claims in the past, this approach might be inspire more trust.

In the other corner, Version B drops the subtlety and goes all out to capture attention. The doctor is downplayed, pushed off the cover of the lead magnet by a smiling woman in workout gear. Meanwhile, the call to action emphasizes the “FREE” and “NEW” information inside.

Which version do you think increased opt-ins for this LeadBox™ by 151.36%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

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Streamlined, Highly Professional
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2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 151.36%
14% 86%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 151.36%.

Although we can’t say with total certainty why this change caused the increase, here are a couple of my speculations:

1. The image shown in Version A may have made the manuscript seem old and out of date, whereas Version B’s copy and image suggest that it contains new information.

2. Adding “free” to a headline is often enough to boost conversion rates on its own, and this may have contributed heavily to Version B’s success.

3. The image and headline in Version B more clearly communicated what visitors could achieve with Dr. Simeon’s manuscript.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your headlines and imagery may be something to consider for your own LeadBoxes®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your form fields, calls to action, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About A/B Testing LeadBoxes®

A/B Test: Did a Screenshot or a Stock Photo Increase LeadBox® Opt-Ins by 112.74%? For another example of the power of A/B testing LeadBoxes®, check out this image test.

4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear Insights A/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.

  • walterdaniels

    I’d like to see what happens when you put the Dr.’s pic., with option B.

    • John Nye

      That’s a great follow-up test idea Walter! That strategy may affect it’s “new approach” appeal but, it would be interesting to find out what would happen.