One of the most endearing things about dogs is their predictability. Give most dogs a little care and attention, and they’ll keep fetching tennis balls for you until your throwing arm gets sore.
A landing page can’t sit pretty, roll over, or serve as a kickball team mascot (as my coworker Stephanie’s dog Buster does for the LeadPages team), but it’s not entirely dissimilar. In fact, a good landing page is a marketer’s best friend: pay close attention to it, and it’ll keep fetching leads for you in perpetuity.
Part of the proper care and feeding of a landing page includes regular A/B testing. In this A/B test, a canine health company tested 2 different background images and headlines to determine which would fetch the most leads:
- Version A: Sad-faced, inactive dog background image with a headline focused on preventing a negative outcome (surgery)
- Version B: Happy, active dog background image with a headline focused on fixing a problem
Which version do you think increased opt-ins for this LeadPage® by 15.93%?
Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!
Vote to reveal the winning A/B-tested LeadPage® and our analysis.
It Contains Dozens of More Split Test Ideas, Results, and Insights.) Click Here to Download my Free Guide
How People Voted
If you chose Version B you are correct!
Version B, with a 99% probability of outperforming Version A, increased opt-ins by 15.93%.
Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:
1. The image of an active dog in the background of Version B more effectively communicates the results of the remedies in the free guide.
2. The visitor is more likely to opt in to get 2 remedies, rather than the single remedy mentioned in Version A.
3. With its unhappy-looking dog and mention of surgery, Version A may cause visitors to dwell on the problem, rather than the solution the lead magnet offers.
Why do you think Version B outperformed Version A? Let us know in the comments!
Not all visitors are the same, but A/B testing your background images and headlines may be something to consider for your own LeadPages®.
What Do You Think?
Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.
If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.
Do you have a LeadPage® like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your calls-to-action, body copy, and just about any other change you can think of.
Watch the quick video below for an introduction to enabling split testing on your LeadPages account.
More About A/B Testing LeadPages®
A/B Test: Which Headline Increased Webinar Opt-Ins by 273.8%?For another example of the power of A/B testing LeadPages®, check out this headline test.
4 Ways to Optimize Your Split Testing Strategy for Better Results and Crystal Clear InsightsA/B testing has become one of the easiest ways to increase conversions. Learn how to optimize your A/B testing strategy for better results and insights with these 4 simple tips.