A/B Test: Which Ultimate Button Color Increased Opt-ins by 68.32%?

You may have heard it said that green is a safe choice for a high-converting call-to-action button—and typically, we’d tend to agree. (Of course, as with every landing-page decision, you’ll need to consider your audience and your overall design scheme.) Earlier this month, we shared the results of an A/B test in which marketer Andy Fossett put that advice to the test by seeing whether a green call-to-action button would outperform a magenta one.

The winner? It was the underdog: magenta.

A lot of people were surprised by that—magenta, really? Could Andy apply that finding to other pages he created for his fitness-focused audience?

Being a veteran A/B tester, he decided to find out. In the LeadBox we’re looking at today, he’s tested a magenta call-to-action button against a more traditional red one.Which version do you think increased opt-ins for this LeadBox™ by 68.32%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Red Call-to-Action Button
Magenta Call-to-Action Button
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version B created an overall increase of 68.32%
38% 62%

How People Voted

Click here to see our take on these results

If you chose Version B you are correct!

Version B, with a 100% probability of outperforming Version A, increased opt-ins by 68.32%.

Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:

  1. As we speculated in the last test, the bright magenta button gives off an energetic vibe that may appeal to visitors interested in fitness.
  2. Red is commonly associated with caution and warning, which may have subtly deterred some visitors from opting in.

Why do you think Version B outperformed Version A? Let us know in the comments!

Not all visitors are the same, but A/B testing your calls-to-action may be something to consider for your own LeadBoxes®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version B increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your headlines, text colors, images, form fields, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.