A/B Test: Which SEO-Related Headline Increased Opt-ins by 26.79%?


People don’t care about your product. They care about how it’ll impact their lives.

It’s a marketing truism that’s been expressed time and again in many different ways. After a while, it becomes innate: in your headlines, in your copy, you write about the outcome your customer wants to achieve, not the product they’ll use to achieve it.

Of course, no truism should be above A/B testing.

In today’s A/B test, 2 SEO-related headlines face off to determine which will increase this LeadBox™’s opt-in rate. The competitors are:

  • Product-oriented message: “Free SEO & Marketing Tips”
  • Results-oriented message: “Discover How Your Practice Can Be #1 on Google!”

Which version do you think increased opt-ins for this LeadBox™ by 26.79%?

Go down to the comments and tell us which one you’d choose and why—then vote below to see if you were right!

Vote to reveal the winning A/B-tested LeadBox™ and our analysis.

Vote: Which Page Won This Split Test?
1 What's Your Vote?
2 And the Winner Is...
Product-oriented message
Results-oriented message
1 What's Your Vote?
2 And the Winner Is...
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YES! Nice call!
Nope! Try Again Next Time!
Winner: Version A created an overall increase of 26.79%
15% 85%

How People Voted

Click here to see our take on these results

If you chose Version A you are correct!

Version A, with a 98.62% probability of outperforming Version B, increased opt-ins by 26.79%.
Although we can’t say with total certainty why this change caused the increase, here are a few of my speculations:

  1. Version A’s headline not only features the word “Free” but also clearly informs the visitor what can be found in the e-book (SEO and marketing tips).
  2. Being #1 on Google may seem like a distant or unrealistic goal for some visitors, whereas marketing and SEO tips sound like something they could implement right away.
  3. The headline in Version B is nearly the same as the e-book title, whereas Version A’s different headline adds more information to the total picture.

Why do you think Version A outperformed Version B? Let us know in the comments!

Not all visitors are the same, but A/B testing your headlines may be something to consider for your own LeadBoxes®.

Click here to get the free split-test guide

What Do You Think?

Did this test’s results surprise you? Why do you think Version A increased conversions so dramatically? Leave a comment below and let us know your thoughts.

If you’re new to LeadPages, you should know that all Pro and Advanced users can run any A/B test inside LeadPages in just five clicks.

Do you have a LeadBox™ like this one that you would like to test? If so, you can set up the exact same type of test in under a minute. You can also A/B test your form fields, images, calls-to-action, and just about any other change you can think of.

Watch the quick video below for an introduction to enabling split testing on your LeadPages account.


More About LeadBox™ Headlines

A/B Test: Which Headline Increased Opt-Ins by 38.25%?
For another example of the power of headlines, check out this LeadBox™ test.

A/B Test: Did a Long or Short Headline Increase Opt-Ins by 38.23%?
Not sure which headline to use for your landing pages? Check out this A/B test and vote to see which headline gave this LeadPage a 38.23% lift!

  • Wow – I voted for B!

    • John Nye

      Both of these are great headlines Keely, so don’t feel bad for picking B (I thought it would win too)!
      This test just goes to show that even a great headline may not best match your visitors’ motivations. That’s where A/B testing comes in handy. 🙂

  • Beth Landi

    I chose B based on one thing. I have read that “we can get you on 1st Google place” so often now, that I totally ignore those now days, which is what B is saying. Now offer me free SEO & Marketing Tips and you have my attention 🙂

    • John Nye

      Well said Beth! That’s another great point. Sometimes, copy can get repetitive outside of you own business. So, writing something different can definitely catch some peoples’ attention.